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In this episode, I sat down with Al Safati, CEO of Clarity Digital to talk about how SEO is changing and evolving.

With over 26 years of experience in digital marketing, Al knows the ins and outs of SEO better than most. We first met at Digital Summit in Dallas, and this conversation felt like a continuation of that great exchange about search, content, and email marketing.

Al’s answer was clear—yes. Traditional SEO still drives a significant amount of traffic, especially for transactional searches and local business queries. But AI is reshaping how content gets discovered and consumed. Marketers who ignore SEO risk disappearing from both search engines and AI-driven platforms.

Even as AI summaries and overviews become more common, the core elements of SEO haven’t gone away:

Al shared three key areas marketers should focus on as AI search grows:

One of the biggest takeaways from our conversation was how KPIs are changing. SEO success won’t just be about rankings and traffic anymore. Instead, marketers need to think about multi-touch attribution and how different channels—SEO, AI search, email, and social—work together to drive results.

SEO is not dead, but it is evolving. Marketers must balance the foundations of traditional SEO with the new realities of AI-driven search. That means embracing technical best practices, creating original content, expanding brand presence, and monitoring reputation across the web.

As Al put it, “If you abandon SEO, you’re going to disappear from the AI map.”

Connect with Al on LinkedIn

Visit the Clarity Digital website here

Get 5,000 free Kickbox credits with the code HMBT

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In this episode, Hank and Bolaji discuss effective demand generation strategies where they emphasize the importance of understanding audience needs, creating engaging content, and fostering brand affinity before guiding potential customers into the marketing funnel.

Highlights:

Engaging Content: Craft content that resonates with the audience, placing them at the center of the narrative.

Solve Pain Points: Businesses should focus on providing immediate solutions to urgent problems (painkillers) rather than just general benefits (vitamins).

Brand Recognition: Build a memorable brand through slogans and consistent messaging can enhance customer recall. Nurture Leads: Effective demand generation involves guiding potential customers with targeted information that addresses their specific needs.

Memorable Messaging: Using humor and catchy phrases can enhance brand recall, as shown with examples like Crazy Kevin Powell.

Understanding the Market: It’s crucial to identify when potential customers are ready to engage, rather than pushing them prematurely into the funnel.

Watch Demand Wars – https://www.TACKnetwork.com/demand-wars

Connect with Bolaji: https://www.LinkedIn.com/in/bolaji

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In this episode, I speak with Adam Tsang, a serial entrepreneur with various business ventures including restaurants, a media production company, a PR firm, and an e-commerce product. Adam discusses his journey from owning a single restaurant to managing multiple businesses, emphasizing the importance of people and processes. He shares insights on identifying entrepreneurial talent, the necessity of having a clear problem-solving approach, and the benefits of e-commerce.

Website: https://adamtsang.com

X: https://twitter.com/adamtsang

Youtube: https://www.youtube.com/channel/UCAheIUJLk47iW_lueDVNN7A

LinkedIn: https://www.linkedin.com/in/uknowadamtsang/

Spotify: https://open.spotify.com/show/3Z4FPVzEh3M9dBQ5YWMhAH

Instagram: https://www.instagram.com/uknowadamtsang/

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In this episode, I speak with George Kocher about growing a business.

Key takeaways:

Overall, this content provides insights into the mindset and strategies needed to successfully grow a business and improve marketing campaigns, emphasizing the importance of adaptability, analysis, and authenticity.

George Kocher is a data-driven leader with experience building and managing high-performance sales and marketing teams. George serves as the CEO of Brand North digital marketing agency. 

After graduating from Cornell University, George worked as an Analyst at Barclays Capital and VP of Business Development at Sunspire Health where he helped to grow the organization to 16 locations and an eventual sale to Kohlberg Private Equity. 

After Sunspire Health, George took over as VP of Business Development for Lakeview Health, a portfolio company of The Riverside Company where he also helped within their healthcare fund.

He currently serves as the Founder and CEO of Brand North, a digital marketing & growth consulting agency that focuses on applying sophisticated marketing strategies and technical solutions to local businesses and national businesses within behavioral healthcare. 

In addition, George is also very active in crypto, web3, and NFTs as the Founder and CEO of 3zy Labs.

LinkedIn: https://www.linkedin.com/in/george-kocher/

Bio: https://georgekocher.com/about/

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