It was 2020 and Julie got very confused about the Facebook Business Suite vs. Facebook Business Manager platforms.

While she was quite familiar with the platform this new addition to the Facebook family left her quite baffled.

As if the health restrictions weren’t bad enough Julie thought that this change was adding injury to insult.

As a business owner if you are looking to streamline social media management on Facebook then you’re probably familiar with the Facebook Business Page and the various tools available. 

For growth, any Facebook advertiser or content creator must identify the right tool. 

I’ve been playing this game for over a decade and have seen so many people struggling to figure out which tool is right for them. It’s like trying to choose between pizza toppings – so many options, so little time.

If you’re feeling lost in the jungle of Facebook tools, fear not!

In this resource, you’ll discover how to conquer the social media world and Facebook, its undisputed king and you’ll be able to pick the perfect tool for your needs.

It’s like a battle royale between two heavyweight boxers, Facebook Business Suite vs. Business Manager. And just for kicks, I’ll throw in Creator Studio as a wildcard contender. Don’t worry, you’ll come out on top.

Facebook Business Suite (now Meta Business Suite), is like assembling the ultimate team members of social media superheroes to help small business owners conquer the world of social media management. 

Launched in 2020, Facebook Business Suite is the ultimate sidekick that integrates the Facebook Pages Manager app and the Instagram app, creating a powerful force for businesses to manage their accounts on the go.

It’s like Gamora and her sister Nebula teaming up to conquer the galaxy but for social media.

Facebook Business Suite was designed to replace Facebook Business Manager. Let’s face it, FB Business Manager can be as complicated as trying to solve a Rubik’s cube blindfolded, especially for small businesses with limited resources.

Facebook Business Suite, on the other hand, is user-friendly and accessible for businesses of all sizes. The new interface with powerful features is as easy to use as playing a game of Monopoly with your family.

You can access Facebook Business Suite on both desktops and via mobile app, giving businesses the flexibility to manage their accounts from anywhere. And you can schedule posts and stories on both Facebook and Instagram in advance.

This game-changer feature allows businesses to plan and organize their social media content like a pro.

Facebook Business Suite also offers a range of additional tools that can help businesses improve their social media strategy. These include ad management tools, audience targeting options, and insights into the performance of their content.

With these great tools, businesses can gain a deeper understanding of their audience, create more engaging content and ultimately drive more traffic and sales to their website. It’s like having a secret weapon in your back pocket.

Compared to the sleek and user-friendly Facebook Business Suite and Creator Studio, Business Manager feels like a clunky relic from a bygone era. It’s not as powerful as its newer counterparts, and let’s be real, it’s just for managing page settings and assets. 

And don’t even get me started on the way Business Manager handles ads. It is like trying to swim upstream in a river full of obstacles.

It’s an outdated way of managing ads that can leave even the most experienced marketers scratching their heads.

It’s mainly intended for managing page settings and assets, like who has access to your page and what permissions they have. If you’re looking for a simple way to manage your page and assets, Facebook Business Manager might be a good fit.

For a few businesses, it would be the best tool if they wanted to have a separate Facebook business account and Instagram business account rather than having everything combined in one platform.

But if you’re looking to take your social media game to the next level, it might be worth checking out some of the newer and more powerful tools available.

Facebook Creator Studio is a hub for all your content creation needs. It’s like having a video assistant that helps you launch, test, and analyze your videos across Facebook and Instagram pages. Plus, it’s loaded with royalty-free tracks and sound effects to make your videos pop!

If you’re all about monetization, Creator Studio has tools that help you earn money from your videos. With ad breaks, you can earn money by showing short ads during your videos. And if you’re all about those Instant Articles, Creator Studio can help you monetize those too.

As per the latest update, the tools from Creator Studio are packing their bags and heading over to the new and improved Meta Business Suite.

But don’t worry, you’ll still have access to all the amazing new features that allow you to create, manage, and monetize your content, now all in one convenient location. You should also get ready to say goodbye to the Instant Articles feature after mid-2023.

The classic battle of Facebook Business Suite vs. Business Manager is like a fight between a fancy, high-tech robot and a clunky old car.

Business Suite is all like, “Look at me, I can schedule posts and manage multiple platforms!” while the Business Manager is like, “Eh, I’m just here to manage your page settings and ads.”

It’s like the difference between a smooth, easy ride and a bumpy, pothole-filled road. But hey, at least they both are great online business assets and get you where you need to go.

Let me tell you why you should embrace the improved and new Facebook Business Suite with open arms. Facebook Business Suite is the superhero of social media management, leaving Facebook Business Manager in the dust.

Its user-friendly interface and detailed Insights dashboard give you the tools to target your audience effectively and make your business shine. And just like the Wasp suit, Facebook Business Suite is designed to help you navigate the digital landscape with ease.

It is like having a personal spy on your social media activity, providing you with all the juicy information you need to target your audience effectively.

The new unified inbox collects all your social media messages across all meta platforms in one place.

The content calendar view is like having a personal assistant who never complains about being overworked, allowing you to schedule your Facebook and Instagram posts with ease.

And let’s not forget about better ad management, Facebook Business Suite’s main interface is like having a superpower that allows you to create and manage the most epic ads that will make your competition weep in envy.

So if you’re serious about Facebook marketing and growing your business name, you should upgrade to Facebook Business Suite.

As a small business owner, managing your social media presence can be as stressful as watching a horror movie in the dark.

With Facebook Business Suite’s new layout and home screen, managing your social media platforms has never been easier.

Facebook Business Suite also features a detailed Insights dashboard that will help you understand your potential customers. Plus, its unified inbox will make sure you never miss a message from your customers.

And if that’s not enough to convince you, how about the fact that Facebook Business Suite works like robot scheduling posts in advance? No more getting up at 3 a.m. to post memes.

Let’s not forget about the better Facebook ads manager, which is more powerful than a superhero on steroids.

Most importantly, if you want to add a Facebook admin to your account to manage your ads then you’ll need Facebook Business Suite.

While Facebook Business Suite provides several useful features, some businesses may require the Business Manager. Especially if they aim to focus on Facebook pages and ad accounts.

If you want to switch back to Business Manager from Facebook Business Suite, you can do so by following these simple steps:

Facebook Business Suite and Facebook Creator Studio are like two siblings with different personalities. Business Suite is the responsible one, while Creator Studio is the free-spirited one.

Business Suite is the ultimate multitasker, managing both your Facebook and Instagram accounts seamlessly. Creator Studio, on the other hand, is the perfect playground for content creators to unleash on Facebook.

Both tools offer content scheduling, but Business Suite takes it to the next level by allowing you to post stories on Facebook and Instagram.

Creator Studio, on the other hand, can only post stories on Facebook, making Instagram feel like a neglected child.

If you’re looking to make some money, Creator Studio is the way to go as it offers monetization options for your content.

However, if you’re running a business and managing a shop, Business Suite is the one for you.

So, which tool to pick to grow your business Facebook page? Facebook Business Suite vs. Business Manager is like Iron Man vs. Captain America.

Business Suite’s Iron Man is new, shiny, and feature-packed. Business Manager’s Captain America is dependable, sturdy, and gets the job done. It may not have all the bells and whistles, but it’s still useful for social media account management.

And then there’s Creator Studio, sleek, stylish, and deadly effective for content creators.

Launch, test, and analyze your videos like a pro with royalty-free tracks and sound effects that can make your content sound as catchy as a chart-topping song.

Monetization tools are also included, making earning from your content a breeze.

Choosing the right tool depends on your needs. For a serious business owner, the new Business Suite is a good idea with accessibility to all new tools.

Business Suite is the new kid on the block, with a modern design, detailed insights dashboard, and better ads management.

The Business Manager, on the other hand, is more like the trusty old workhorse that gets the job done.

Need help with Facebook Ads? Feel free to book some time in my calendar here to discuss your requirements.

The post Facebook: Business Suite vs. Business Mgr vs Creator Studio appeared first on Success Unscrambled.

Aoife broke out in a cold sweat because she wondered how much to spend on Facebook Ads.

In the past, she dabbled with Facebook Ads spending $600+ with very little return on that investment.

You see, Aoife saw many entrepreneurs and small business owners who publish stellar results from their Facebook Ads campaigns.

This has never been her experience but it would be lovely if she could finally crack the code and get significant results for her business.

Facebook is one of the most powerful tools that allow businesses to quickly and easily create targeted campaigns to reach their desired customers.

With its growing popularity, it is important to remember that there is no one-size-fits-all solution. I have come across many marketers feeling nervous about Facebook ads’ costs and budgets.

Many get iffy with thoughts of how much to spend on Facebook Ads and what is a good daily Facebook ads budget. 

In this comprehensive guide, you will learn how much to spend on your Facebook Ads in order to get the best results.

In the end, you will have a better understanding of how to allocate budget and run effective and successful Facebook Ads.

With the right Facebook Ads strategy, you can reach your target audience and grow your business. But how much should be spent on Facebook Ads?

The answer depends on your budget, size, industry, and goals. To work out optimal spending, it’s important to set a budget that is realistic and achievable. 

If you’re ready to start advertising on social media, don’t be intimidated by the Facebook cost. You can start small with just $1 per day and start seeing results.

This approach works for those who have a limited budget and want to test the waters before diving in.

Before you start looking at allocating more money, here’s a step-by-step guide that you can use.

When it comes to determining your monthly Facebook advertising budget, the key is to start small and adjust as you go.

There are a number of factors that would lend to good results. For example, a lead generation campaign using the most relevant ads can be achieved at the lowest cost.

To be more specific Facebook lead ad cost is surprisingly low per lead compared to other objective types.

You’ll want to consider how much you can realistically afford to spend. Another way to look at it is what is your lifetime budget.

A good starting point is to allocate 5%-10% of your overall advertising budget to Facebook and Instagram ads. This will give you the flexibility to experiment and learn from the campaigns. 

Once you’ve allocated a budget, it’s important to track your results. This will give you an idea of how effective your campaigns are and how much you should be spending.

Try using different budget strategies for different campaigns. 

For example, you can use a cost-per-click (CPC) pricing model for campaigns that focus on conversion rates, and a cost-per-thousand impressions (CPM) for campaigns that focus on brand awareness.

With the right budget and strategies in place, you can ensure that Facebook Ad campaigns are working for your business.

When it comes to deciding how much to spend on Facebook Ads, the size of your brand and the average cost of your product are two important factors to consider.

Small business owners tend to have a much lower budget than larger brands and hence may not be able to afford the same amount of advertising. 

The cost of your product will also play a role in how much you spend on Facebook Ads. If you’re selling a premium product, you may need to invest more money in ads in order to reach the right customers.

On the other hand, if your product is more affordable, you may be able to get away with a lower Facebook ad budget.

Ultimately, you need to consider the size of your brand and the average cost of your product when deciding how much to spend. 

If you’re looking to maximize your Facebook ad spend, the key is to know how much money to put into each of your objectives. This helps you to better target the right audiences and get the best results for your money.

Generally, it is recommended to allocate a budget based on outcomes. For instance, if you want to increase brand awareness, aim for a higher budget for reach and high-frequency ad sets.

One example of brand awareness is traffic campaigns which require the implementation of a Facebook pixel. These ad types are normally used by big brands to warm up an account.

If you want more conversions, allocate more money to conversions. Additionally, you can create audiences for each objective and analyze how much you should be spending based on their performance. The key is to use the data to make informed decisions and stay flexible. 

A good starting point is to allocate 1/3 of your budget towards lookalike audiences, which will help you quickly build an audience.

Lookalike audiences are based on existing customers, so you can be sure that you’re connecting with people who are likely interested in your product or service. 

With another 1/3 of your budget, you can target interests and behaviours, which will ensure that you’re reaching people who are likely to take action. This could be anything from people who have recently moved house to avid gamers. 

Finally, the last 1/3 of your budget should be used for retargeting campaigns, which allow you to reach out to people who have already interacted with your business.

This is a great way to drive conversions and maximize ad spend. So there you have it – a strategic way to distribute your Facebook Ad spend.

You can start with a small budget of just $1 per day and go from there. You can experiment with different ads, find out what works for your target audience, and slowly increase your budget as you go.

Plus, you don’t have to commit to a long-term contract – you can pay as you go and adjust your budget at any time.

However, do bear in mind that conversion campaigns would have a higher cost when compared to lead generation objectives.

Figuring out how to run effective Facebook ads can be a daunting task. And one of the biggest hurdles is getting past the learning phase, where you’ll likely spend a lot of money with no return.

To ensure you get the most out of your Facebook ad campaigns, it’s important to set a tangible goal. A good place to start is aiming for 50 conversions per week.

This will give you a baseline number to measure your success and help you get a better grasp of how much to spend. With some trial and error, you’ll be able to identify an easy way to reach 50 conversions per week.

After that, scaling up your ad spend to get even more conversions is just a matter of tweaking your ad spend, content and targeting.

So don’t be afraid to take the plunge and reach for those 50 conversions per week goal. However, keep an eye on your conversion rate.

Also, your landing page and ad creatives can have a significant effect on your total conversions per week.

With the right strategy, you can scale your ad spend up to $20 per day per ad set. This means that you could be spending $20 a day on each ad set, with potentially unlimited returns. But don’t jump into this too quickly.

You need to have a plan in place to ensure that you’re spending money wisely. To start, you should have a clear understanding of your target audience and the type of ads that will be most effective.

Once you have that data, you can create a budget, and experiment with different ad sets and spending levels. You can then adjust your spending levels according to performance. 

Identifying your winning ad sets and scaling more is essential to success on the platform. With a successful ad set, you will be able to get more out of your ad budget and maximize ROI.

To identify winning ad sets, you should start by testing with different creatives and targeting options.

Once you have found a winner, you can then scale up your budget and increase the reach of your ads.

Pay close attention to your Facebook ad campaign metrics and optimize the ad sets that are performing well. 

Whenever you decide to spend money on marketing, always have a return on investment (ROI) in mind. This means that for every dollar you spend, you should be getting back more than a dollar in sales.

How much you spend on Facebook ads should always depend on the ROI you expect to get from them. Of course, the amount you spend on Facebook ads should also depend on your budget.

Setting a budget and sticking to it is a must when it comes to online advertising. But you should also make sure that the budget you have set is realistic and achievable. That way, you can ensure that you’re always getting a good return on your investment. 

Not spending enough is one of the biggest things to avoid when spending money on ads. The cost of Facebook ads can quickly add up, so it’s important to budget for your campaign goals.

But it’s also important to spend enough to see results. If you don’t spend enough, your ads may not get the reach or engagement they need.

Too often, businesses fail to invest enough in their Facebook Ads campaigns, resulting in minimal returns. The key is to set a realistic budget and adjust it as needed.

Quitting too soon is one of the biggest things to avoid when spending money on Facebook ads.

It’s easy to become discouraged when you’re not seeing the results you want right away, but it’s important to remember that it takes time and effort to see success.

Before you give up, make sure you’ve given your campaign a fair chance. You may need to adjust your strategy or tweak your targeting to get the results you want.

It’s also important to be patient – results don’t come overnight. Don’t be afraid to experiment.

One of the most common mistakes is choosing the wrong type of campaign and objective.

When selecting your campaign type, you should make sure it aligns with your goals. For example, if your goal is to increase brand awareness, then a Reach campaign would be appropriate. 

If your goal is to generate sales, then a Conversion campaign would be more suitable.

You should choose an objective that is directly related to the action you want people to take, such as clicking on a link or making a purchase.

Making the wrong choice can result in your ad not being seen by the right people or not achieving the desired results. 

Analyzing the data is one of the most important things to do when spending money on Facebook Ads. Not doing so can result in a huge waste of time and money.

It’s essential to understand your data in order to gain insights, make adjustments, and optimize your campaigns.

Without analyzing the data collected from your ads, you won’t know what’s working and what’s not. You won’t be able to identify patterns, which can help you better target your audience.

If you’re not analyzing the data, you’ll be blindly spending on ads without any real understanding of what’s driving your results. So, it’s important to set aside time each day to review your data and make adjustments. 

Another important thing to avoid when spending money on Facebook ads is not calculating the marginal profitability. It’s easy to get lost in the glitz and glamour of the ads and be tempted to spend more than you need to. 

But, if you don’t pay attention to the marginal profitability of your ads, you could end up overspending and not seeing the return on investment that you wanted.

Marginal profitability refers to the rate at which your profits increase, or decrease, with each additional dollar you spend on a campaign.

Calculating it will help you make sure you’re spending your money wisely and not wasting your budget.

Let me give you a practical example of marginal profitability. Let’s say you are running a conversion campaign for a smaller item like a digital planner priced at $17.

Initially, you were getting conversions when you were spending $20 a day, however over time you increased your budget to $35 a day and this is what happened.

At $20 a day, you were generating 3 sales a day but after increasing your budget to $35 a day you now make 4 sales.

Doing the math you realise that at $20 a day, you make $17×3 = $51 but a budget of $35 a day only yields $17×4=$68.

In this case, it would be better to return to a budget of $20 a day because your profit is better at this level.

The other option is to set up upsells in the backend so that you can increase your profitability.

Recently I wanted to test a lead magnet I created and use it as a basis for growing my email list.

Like any entrepreneur, I have several options to test the effectiveness of a lead magnet.

These options include organic marketing and paid marketing. I did not have a lot of time to use organic marketing so I opted for Facebook Lead Ads.

So, with $200 in hand, I decided on a budget of $10 a day for 2 weeks.

Here are the results that I got. 159 leads with an average cost per lead of $1.26 cent. It means that I now have 150 more people on my email list.

I’m also running a 5-day challenge to see if any of these will convert into long-term clients.

The answer is yes and no. It depends on what type of ad you’re running and what your goals are. For example, if you’re just looking to increase brand awareness and reach more people, then $5 a day is probably enough.

However, if you’re looking to drive more conversions or sales, you will need to spend a bit more.

That said, with $5 you can still test out different strategies and see what works best.

Keep an eye on the analytics and adjust your campaigns accordingly, you can slowly increase the budget and get better results. 

Figuring out a good daily budget for Facebook Ads can be tricky. Your total budget will depend on your overall marketing goals, as well as your cash flow.

If you’re just getting started with Facebook Ads, a good rule of thumb is to start with a minimum budget and then bump it up. The best budget for your Facebook Ads will depend on your goals.

With so many businesses competing for customers, advertising on Facebook has become an increasingly popular way to reach potential customers. But are Facebook ads still worth it in the 21st Century?

The answer is a resounding yes! Facebook ads offer powerful targeting options and can be used to reach a wide range of different audiences.

Plus, they are relatively inexpensive and easy to customize. So with the right strategy, it’s possible to get a good return on your investment. 

Facebook Ads help to reach new customers and build your brand. But it is important to know how much to spend on Facebook Ads. First, you need to set a budget that you can afford to pay.

Once you have a budget, you can determine how much to spend on different types of ads, such as boosting posts, running event campaigns, or targeting new users.

You can also create audiences for each type of ad and analyze how much you should be spending based on their performance.

This way, you can make the most of your Facebook Advertising budget and take your business to the next level.

Improve your return on Facebook ad spending by leaving it to someone who can help. Book a call in my calendar here to learn more.

The post How Much To Spend On Facebook Ads [Real Example Included] appeared first on Success Unscrambled.

Picture this: you’ve spent countless hours crafting the perfect Facebook ad for your business.

You’re convinced it will boost your sales, and can’t wait to see the results. But after a while, you notice something strange.

The same people keep seeing your ad over and over again in their Facebook feed.

They’re starting to get annoyed, and they are leaving negative feedback.

So, what’s going on? Well, my friend, it seems you’ve encountered the issue around Facebook ad frequency. 

And if you’re not careful, it can hurt your campaign more than it helps. But what is Facebook ad frequency, and how much is too much?

Let’s dive deep into the world of Facebook ad frequency, and I’ll share with you some practical tips to make sure your ads stay fresh and relevant to your target audience.

What exactly is Facebook ad frequency, and why should you care? Facebook ads frequency is the average number of times your ad has been shown to each person in your target audience.

It’s crucial because if you have a higher frequency, people might experience ad fatigue, leading to lower engagement, higher costs, and a potentially negative perception of your brand.

On the other hand, maintaining an optimal frequency can be beneficial for ad recall, particularly for a potential user or new user who is not yet familiar with your brand.

A well-managed frequency number helps ensure your target audience sees your ad enough times to remember your message and associate it with your brand.

By striking the right balance, you can optimize your campaigns for better ad recall without overwhelming your audience or causing high ad fatigue.

This can help you achieve higher engagement and conversions, making your advertising efforts more effective and efficient.

Managing your Facebook ad frequency is about finding the right balance between reaching your Facebook user audience and not overexposing them to your ads.

It can be tricky to master, but here are some best practices to help you manage your ad frequency effectively:

Another thing you can do is use the frequency cap feature to limit how often your ads are shown.

Now that you know what Facebook ad frequency is and why the frequency metric is important, let’s talk about how you can control it using the Facebook ad frequency cap.

There are a couple of ways to set frequency depending on your needs and the features available. 

First thing, if you are creating a campaign, Facebook Ads Manager only allows setting frequency caps for awareness campaigns.

You’ll be able to find that option when clicking the show more options under bid control.

The default frequency cap is 1 impression every 7 days, but you can edit it to whatever number you’d like.

Another option is to create automated rules. To do this, you’ll need to: 

Unfortunately, this option does not enforce a strict frequency cap, as it is limited to, for example, only turning off the campaign if a specific cap is met.

However, it can be useful. 

Qualified Facebook advertisers may have access to reach and frequency buying functionality.

If you do, you’ll be able to play around with the ad frequency of your campaign in the Custom option under Reach and frequency balance.

You can then toggle the Increase average frequency option to turn it on.

And that’s it! Now you’ve set a frequency cap to help prevent ad fatigue and keep your ads relevant to your audience.

Now that we’ve talked about setting caps, you’re probably asking yourself: how much Facebook ad frequency is too much?

And in reality, there is no one-size-fits-all answer. It really depends on various factors like your industry, audience, and campaign goals. 

However, a general rule of thumb, recommended by Social Media Today, is between 1.8 and 4 views on average of an ad.

But that is an estimated metric, and it is essential to take into account other data points, such as ad impressions, the length of your campaign, and your advertising objectives. 

Understanding the relationship between these factors will help you tailor your campaigns to reach the right audience without oversaturating them with content.

However, If your frequency exceeds that, it might be time to consider adjusting your strategy.

Remember that your ideal frequency may vary depending on your specific goals and the audience you’re targeting.

By analyzing the performance of your ads and monitoring key metrics, you can adjust your strategy to achieve the best results for your unique situation. 

Ultimately, striking the right balance will help you maximize the effectiveness of your Facebook advertising efforts.

Finding the optimal Facebook ad frequency can be tricky. To help you along, here are some ideas to consider:

In today’s digital world, the average internet user bumps into many ads daily.

That’s why it’s important to find the optimal ad frequency that ensures your particular ad stands out without overwhelming your unique users.

Remember that too many ad impressions can lead to negative comments and a less effective frequency for your campaign.

Alrighty, now that we’ve covered the importance of finding the right balance in ad frequency, the next step is to explore the Facebook Relevance Score. 

Facebook Relevance Score is a metric that measures the overall quality and relevance of your ads to your target audience.

A higher score means your ad is more relevant and engaging, which can lead to better results and lower costs.

Your relevance score can increase when your ad content resonates well with your audience, and it can plummet when your ad is poorly targeted or not engaging enough.

Understanding the relationship between Relevance Score and Facebook ad frequency is essential.

A higher ad frequency can lead to ad fatigue, causing your relevance score to decrease. 

On the other hand, a low frequency may not give you enough exposure to your target audience, which can also negatively impact your relevance score.

Finding the right balance between ad frequency and relevance is crucial for a successful campaign.

In 2019, Facebook decided to shake things up a bit and replace the old relevance score with three new metrics to give you a clearer picture of your ad performance:

These diagnostics are like your personal ad performance detectives.

They help you spot your ad campaigns’ strengths and weaknesses. By checking out your ad’s quality, engagement, and conversion rankings, you can determine if tweaking your ad’s presentation, post-click experience, or targeting will make it even better.

In some cases, it could be a less obvious issue, like targeting the wrong audience, that has a major effect on your campaign.

💡But don’t get too hung up on sky-high relevance diagnostic rankings. High rankings are nice,  but they don’t guarantee mind-blowing results.

Focus on improving low rankings and use these diagnostics to fix underperforming ads rather than aiming for perfection in every aspect.

With Facebook’s ad platform always changing, staying in the loop with the latest metrics and diagnostic tools is important.

This way, you can optimize your Facebook ad campaign like a pro and get the best possible results.

For instance, understanding different ways to analyze the number of impressions, link clicks, and average cost can help you fine-tune your frequency campaign and cater to larger audiences.

So, always be on the lookout for the best way to keep your Facebook ads in tip-top shape and ensure they resonate with your target audience.

Now that you know the importance of managing your Facebook ad frequency, let’s explore some tips to help you lower your ad frequency and increase your relevance score.

When building your Facebook campaigns, don’t forget to establish frequency rules. This proactive approach helps you manage your ad frequency and ensures your audience, including new users and potential customers, doesn’t feel overwhelmed by your ads.

Understanding whether you’re targeting a cold or warm audience is crucial. Adjust your ad frequency depending on your audience’s familiarity with your brand. Remember, warmer audiences may tolerate higher frequencies. 

By implementing the Facebook Pixel, you can create custom audiences based on user interactions with your website. This allows you to target those who are more likely to be interested in your ads, improving your ad’s relevance

A lookalike audience is a targeting tool that finds users similar to your existing customers, increasing the chances of your ads resonating with them. To create one, select a source audience, such as a custom audience or website visitors.

Facebook then generates a new audience based on shared traits, helping you maintain lower ad frequency while enhancing your ads’ relevance and effectiveness.

This strategy lets you reach a broader audience while ensuring your ads are shown to people likely interested in your offerings.

Avoid targeting people who have already converted or shown disinterest in your ads. This helps reduce ad fatigue, keeps your ad frequency in check, and allows you to focus on more interested users.

The right placement can lower your ad frequency while increasing engagement and relevance. You can choose automatic placements or experiment with different placements and ad types to find what works best for your campaign.

Be aware of banner blindness, when people naturally ignore website ads, like banners and pop-ups, because they’re focused on the main content instead.

Embrace Campaign Budget Optimization to allocate your budget effectively across ad sets. This helps you maintain a healthy ad frequency while maximizing results, especially over the course of a couple of weeks or the entire campaign duration.

Try A/B split testing with various ad variations to discover what works best for your target audience.

By experimenting with different ads, you can maintain a lower frequency while keeping your ads fresh and engaging on the social platform.

With these tips in hand, lowering your Facebook ad frequency and increasing your relevance score should be a breeze.

Put these strategies into action and watch your ad campaigns become more effective, driving the results you desire.

I’ve gathered some frequently asked questions about Facebook ad frequency for you that I will quickly answer in this section.  

The ideal frequency for Facebook ads varies depending on your campaign objectives and audience. Generally, a frequency of 1 to 3 is considered good.

When you keep the frequency in this range, you ensure that your ads aren’t overwhelming your audience yet still reaching them effectively. However, monitoring your ad performance and adjusting as needed is essential, as every campaign is unique.

Yes, you can set an ad frequency cap in Facebook Ads Manager for specific types of campaigns, like brand awareness. 

A high Facebook ad frequency varies depending on the campaign and the audience. However, when the frequency surpasses 6 or more, it may start to become counterproductive. 

A high frequency could lead to ad fatigue, causing your audience to lose interest or even develop negative feelings toward your brand.

It’s crucial to keep an eye on your ad frequency and make adjustments to maintain its effectiveness.

Understanding and managing Facebook ad frequency is essential for your advertising campaigns’ success.

A good frequency range is typically between 1 and 3, although it can vary depending on your specific campaign and audience.

Setting an ad frequency cap in Facebook Ads Manager for certain campaigns helps control ad exposure.

Additionally, Facebook’s ad relevance diagnostics, such as Quality Ranking, Engagement Rate Ranking, and Conversion Rate Ranking, can assist in refining your ad performance.

To lower your Facebook ad frequency and increase your ad relevance score, follow tips like setting up frequency rules, knowing your target audience, using the Facebook Pixel, creating lookalike audiences, and more.

Optimizing ad frequency and relevance will enhance your campaign’s performance by effectively reaching your target audience. 

So, dive in and review your current Facebook ad campaigns or start with these valuable tips to create successful Facebook ads.

Remember, that you can book some time in my calendar if you need help with Facebook ads.

I’m here to help you navigate the ever-changing world of Facebook advertising. Best of luck!

The post The Ultimate Facebook Ad Frequency: How Much Is Too Much? appeared first on Success Unscrambled.

Kimberly heard a lot about Facebook lead ads cost and she was wondering if it will work for her business model.

As a new course creator Kimberly was finding it difficult to figure out what marketing strategy to use to achieve her goals.

While Udemy and Coursera look like attractive options because they have an existing audience.

Kimberly knew straight away that these course marketplaces are not the best solution for her dream life.

Let me know if you can relate to these points.

If only there was a way to grow a targeted email list of potential students quickly and simply with a minimum budget of $1,000/month.

In this post, you’ll learn how Facebook lead ads can be a breath of fresh air and how they can generate leads for you while you sleep at a very good price.

In case you are brand new to Facebook advertising and wondering why you haven’t heard about it before this is for you.

One of the best ways to explain Facebook lead ads is to show you what it looks like and how it works.

However, before doing that here’s a brief explanation.

Facebook lead ads are a form of advertising specifically designed to generate qualified leads for businesses.

The reason it is called Facebook lead ads is because the lead generation occurs on the Facebook platform itself.

It means that people viewing the ad will be given the opportunity to enter their details to obtain the offer without having to leave Facebook.

So, everything occurs on the platform.

When you are logged into Meta Business Suite and you click on Ad Manager you’ll see the opportunity to create a campaign.

After clicking ‘Create’ at the campaign level you’ll see a list of objectives to choose from which will determine your ad type.

Choosing leads as your campaign objective will give you a list of possible results that you’ll receive from running this type of campaign.

Notice the four options given include:

It is important to note the conversions in this particular case refer to you generating leads on your own web property. As opposed to getting them to sign up via Facebook.

‘Instant forms’ is the not-so-popular name for Facebook lead ads.

After creating your ad set and creatives you’ll see the option to customise your Instant form before publishing your Facebook ad.

As you can see Facebook is pretty thorough in that they’ve included an area for Privacy policy which is very crucial.

This is because you’ll be collecting personal details or contact information like an email address.

The key to getting high conversion rates on these forms is to remember that people are busy so the less you ask them the more leads you’ll get.

Although a Facebook pixel isn’t required to run an instant forms campaign you’ll still need a link to your privacy policy page.

This leads us to the next question, the ad.

If you’re wondering how different a lead ad looks compared to regular ads the answer might surprise you.

A Lead ad looks very much the same as regular ads with the only difference being the call to action at the bottom.

Typically the call to action would be to download the free resource that you will be offering them in exchange for their details.

Here’s an example of one such ad as it would appear on Facebook

Of course, this resource would not be complete if I fail to include what Instagram ads look like so here you go.

I bet just seeing these two examples just gave you lots of ideas about how you can do the same in your business.

When your potential clients complete the form Facebook saves them inside a CSV file which you can manually download daily.

I know what you’re thinking, isn’t that a lot of hassle?

Well, the good news is that there are several ways for you to automate the lead collection process.

Depending on what you are using as your email service provider you can integrate it directly with Facebook or you can use a third-party platform.

The two third-party platforms that integrate with Facebook instant forms are Zapier and Make.com.

If you decide to use Zapier then you’ll need to use the paid version but you can use the free version of Make.

You also have the option of using ActiveCampaign because they have a direct integration with Facebook Lead Ads.

Using ActiveCampaign’s direct integration means that you’ll need to upgrade to the Plus plan so it would set you back $75/month on the monthly plan.

Yes, it does require some technical ability to know what you’re doing but many of these solutions have step-by-step training on YouTube.

Any direct or third-party integration also gives you the ability to deliver the freebie or item that you promised in the ad.

If you’re wondering about how much Facebook lead ads will cost for you I may not be able to tell you precisely.

However, I can tell you what the typical range is for a lead ad that’s performing as it should.

A normal lead cost can be $1.50 each if your ad is performing in the good range.

An excellent ad can cost 0.30 cents to 0.99 cents each! I’ll cover what are the telltale signs that you have the ability to get this lead ad cost shortly.

These figures do not apply to webinar leads or lead generation that is done on your own web property like a website or landing page.

When you set up a lead ad campaign normally Facebook charges per impression (not per lead or per click).

However, you can see in the report based on the leads you receive the cost per result or per lead.

In other words, if your campaign doesn’t generate any leads at all you still get charged per impression.

If your campaign is overperforming then this actually works well in your favour because the cost per 1,000 impressions (CPM) should be $20 or less.

It means that if you’re only paying $1 per lead then every 1,000 people who see your ad 20 will sign up for your freebie.

This represents a conversion rate of 2% which is quite good. Anything less than 1.5% means that your copy may need to be improved.

Specifically as this resource to Facebook lead ads, the suggested budget is $10 – $15 a day.

When you first set up your campaign to get it approved you can start with $10 a day.

After it has been approved wait about 3-4 days and check to see how it’s performing.

If your cost per lead is $1.50 – $2.00 each then check other statistics like your CPM, CTR and CTR Link-Click-Through-Rate.

Here’s a good rule of thumb to follow.

If all of these are bad it could be the freebie itself or the audience. This is the reason why people hire a Facebook ad manager to figure all this out for them.

Do you need help from a Facebook Ads Manager or Strategist? Book some time in my calendar here.

Yes, I’ve used a strategy where I had Facebook ads running for $5 a day and I got results.

If you start off at $10 or $15 per day and you find your winning combination of image, copy, freebie and audience then here’s what you can do.

Every 1-2 days reduce your budget gradually by $2.50 a day.

In other words, you start at $15 then reduce the budget to 12.50, then $10, then $7.50 and so on until you get to $5 a day.

What was very surprising is that Facebook still delivered 10 -12 leads a day when my budget was $15 and $10 a day.

I enjoy testing Facebook Ads just to see if the daily budget actually makes a difference.

One of my coaches would say if you give Facebook $50 to spend in a day they will do it and give you the same result as $10 a day. Lol!!🤣

The honest truth is that it depends on a combination of things. Here’s that list of things.

I know that it’s not the answer you are expecting but the competition on Google Ads can be very high depending on your niche.

It can also be very low if your niche is less competitive.

My advice is to start with Facebook and when your campaign is proven and generating results then you can move it to Google Ads.

If you are using Instant Forms on Facebook then check the following stats in your reports.

If all of these are terrible then either your audience or your freebie needs changing or both.

Do you need help figuring it all out and you would like someone else to manage it for you? If yes, book some time in my calendar to discuss your options.

Alternatively, you can visit the Facebook Ad Library for inspiration on how you can improve your ads.

Bearing in mind the fact that Facebook charges per 1,000 impressions we’ll use this as our main metric to calculate lead cost.

The best way to demonstrate this is by choosing a budget.

So, let’s say you have a budget of $100 and after one week that budget is used up and you look inside your campaign and see that you have 70 leads.

Here’s the formula to calculate your lead cost.

Total ad spend divided by total leads generated. So, $100/70 = $1.43. It means that your cost per lead is $1.43 each.

Most likely your total impressions would be somewhere between 4,000 and 5,000 if all the other stats were within range.

There will come a time when your campaign is performing really well and you decide to capture the leads on your own web property.

This could be a landing page or website where you have a funnel set up.

You’ll already know the customer lifetime value of your offer based on the history of your lead ad Facebook campaigns.

Let me explain what I mean by this statement.

For example, you run lead generation campaigns for 12 months and you notice that when you spend $300/month on ads you get 10 customers who spend $97/month each.

These customers stay with you on average for 10 months which means the long-term value of each customer is $970.

So, let’s break it down a bit. You spend $30 to acquire a customer who spends $970 with you.

It means that you’ll probably be willing to spend up to 50% of that $970 figure to acquire a lead because you know that your funnel works.

In that case, spending up to $485 per lead is normal practice if you know that the return on ad spend is $970.

If you are running a Facebook lead ads campaign then you can expect to spend between $10 and $15 a day.

I would normally advise my clients to budget for a minimum of $300/month to spend on Facebook lead ads.

The reason for this is that every new ad has to go through a learning phase so that Facebook can figure out the right people in your audience for the ad.

Facebook lead ads cost is dictated by a combination of copy, target audience, freebie, image and budget.

It’s important to remember that there are other businesses bidding for the attention of the same audience that you chose.

Therefore, the person with the highest bid and the most relevant ad wins.

Yes, because if you sit and think about it for 60 seconds here’s what you need to consider.

Facebook has 2.95 billion monthly active users that’s almost 3 billion Facebook users which means that your potential customer is hanging out there every day.

The chances of you getting into your car and driving around your neighbourhood to find your precise potential customers and only paying $2 or less per lead is slim.

Instead, you can sit at your computer and use that gas money to create a Facebook campaign for $100 and already you’ll be able to generate high-quality leads for your business.

The average cost-per-click is between $0.50 and $1.50 which is quite good compared to Google Ads which could be $3-$5 without any results at all.

It means the cost of advertising on Facebook is still relatively attractive today even for a small business on a shoestring budget.

Because Facebook is a social media platform it continues to gather information on its users day after day which means better results for everyone.

First, you’ll need to have a Facebook Business page already live as well as access to Meta Business Suite.

When you are happy click publish bearing in mind that it’s not possible to edit the form after it has been published.

The integration with third-party tools can be done after the form is published and while you wait for your campaign to be approved.

To get the most out of your time setting up the ad have your ad copy, images and form content ready or pre-written before you create the campaign.

It’s important to remember that your Facebook ads can experience ad fatigue which means your potential audience no longer sees the ad.

For this reason, it’s advisable to create new images and ad copy frequently. Keep testing them every week to remain fresh.

A clever way to do this is by going to the Facebook ad library to look at what others in your niche are doing.

Read their ad copy and look through their images for inspiration so that you can come up with your own version that works.

I have over 100 best-performing ad examples in my library that I use as a resource to pull from with my clients.

So, it’s a good idea for you to collate a list of 50 ad examples as your go-to when you need to switch things up a little.

I’m not a copywriter but I also have swipe files with high-performing ad copy that I use as a resource with my clients.

If you need help with your Facebook ads here’s the link to book some time in my calendar.

As a small business, you can keep the cost of Facebook advertising low by choosing a campaign goal of instant forms also known as Facebook lead form ads.

The beauty of this campaign type is that you can target different audiences with custom questions (less is more).

This campaign type also helps build brand awareness apart from generating great lead quality.

After some time you can create a lookalike audience from your winning campaign and use that lead data to attract leads inside a sales funnel.

What I really like about Facebook lead ads is that you tend to get a new lead within 24 hours of the campaign being approved.

The secret to finding winning Facebook lead gen ads is to keep testing until you find the right combination of all the different ad elements.

So, when your image is great, find the ad copy to go with it, and the right audience and you’ll be off to the races in no time.

The post The Facebook Lead Ads Cost Guide – How Much Per Lead appeared first on Success Unscrambled.

As a course creator Edith heard a lot about Facebook ad automation and she wondered if this would work for her business.

After launching her program 12 months ago Edith is always on the lookout for ways to drive more leads to her sales funnels.

So far, she has tried Facebook ads, organic Pinterest marketing and organic social media campaigns to generate leads.

Recently, I attended a social media conference and the hottest topic among the delegates was Facebook ad automation.

It was surprising to note that with its ability to target specific new audiences and drive engagement, Facebook’s automated ads can play a major role in driving sales and increasing reach.

With this guide, you can learn how to create and manage effective Facebook automated ads that will help you reach your desired audience and maximize return on investment.

From selecting the right ad format and targeting options to optimizing campaigns to get maximum results, I’ll walk you through the process.

Facebook ad automation has revolutionized the way businesses reach their target audiences. These are created and managed entirely through the Facebook Ads Manager.

With automated Facebook ad campaigns, you can set up and launch an ad in minutes, even if you don’t have any ad creation or management experience. 

Facebook automated ads can be used for a variety of purposes, including boosting brand awareness, lead generation (via Facebook lead ads) and driving traffic to your website.

They are highly customizable, you can select the ad format, choose a targeting strategy and create a custom ad that gets desired messages across to the right people.

With the help of sophisticated artificial intelligence (AI), businesses can now create customized personalized ads. This essentially speeds up the ad creation process.

This helps them maximize their ad spend and get the most out of their campaigns. Automated ad campaigns run on a budget-spending model and are optimized to get you the best return on investment. 

When it comes to marketing, Facebook’s automated ads are a game changer. With the ability to target an audience based on data and activity associated with your page, you can reach the right people with the right message at the right time.

This means that your ads are more likely to be seen by interested parties. Plus, with advanced audience segmentation, you can create custom audiences based on age, location and other profile information.

This aids in helping you tailor messages accordingly. What’s more, you can track the performance of your campaigns in order to make adjustments and maximize results.

Facebook automated ads are a powerful tool for any business, and they can help you gain more leads, customers and profits.

Quick Tip: It is advisable that you have an established Facebook ad account with a history of running ads before choosing to use Facebook Ad automation.

If you’re looking to get the most out of your ad campaigns, Facebook automated ads with multiple ad versions for A/B testing are a must. You can test six different versions with different images, ad copy, or even targeting the right audience.

This is an incredibly powerful tool as it helps optimize your ad campaigns and get the most out of your budget.

With this feature, you no longer have to guess which version of your ad will get the highest conversions. Instead, you can make metrics-driven data decisions. 

Facebook automated ads are easy to set up and manage, and they allow you to target specific types of customers.

But did you know that Facebook also offers suggestions for changes to your ads? With this feature, you can get real-time feedback on what’s working and what’s not.

You can also get notifications when an ad has finished running or when an ad has reached its budget. This is incredibly helpful for tracking your ad performance and getting the most out of your campaigns.

Not only that, but you can also create automation rules to pause ads when they reach certain thresholds or when you have new promotions. 

Facebook automated ads are the perfect tool for businesses looking to maximize their ad budget. With this feature, you can easily set a budget and let Facebook’s AI-driven algorithms do the rest.

Facebook will analyze your campaigns and recommend optimal budget levels for each ad, helping get the most out of your budget. This means no more guesswork or wasted money on ineffective campaigns.

The best part? It’s all automated, so you don’t have to worry about making changes. Just sit back and watch as your ad budget works and delivers the best results. 

Automated Facebook ads can be a great way to reach a larger audience and increase brand recognition.

Setting up Facebook automated ads doesn’t have to be complicated. By following a step-by-step process, you can get your campaigns up and running in no time.

To create an automated ad campaign, log into your Facebook account and go to your Facebook Page. Click the Promote button right below your profile name. 

You will be directed to the Facebook Ad Center. Click Get Started with Automated Ads.  Facebook ad automation will now help you create a more personalized plan.

You would need to enter a few business details including location, website, contact etc. Once done you can choose your Ad creatives.

Once ready, you would be required to choose your target audience, daily budget and your business goal. Just complete the payment process and voila, all set! Promote now!

Plus, you can track the performance of your ads with detailed analytics, giving insights you need to optimize your campaigns.

You’ll be able to see how many people are engaging with your ad, how many clicks you get, and even how much money you’re making on each click.

Facebook automated ads and boosted posts are two of the most popular ways to promote your business on the platform. While they may seem similar on the surface, there are a few key differences between them.

Facebook automated rules are a great way to maximize the effectiveness of your Facebook ads. By setting up automatic rules, you can customize ad targeting to reach your desired audience.

The triggers that you add to each rule are called conditions. It is possible to set more than one requirement for a rule. Every condition must be satisfied for the campaign, ad set, or ad to be triggered by the rule.

If multiple conditions need to be met for an action to take place, then create a distinct rule for each set condition.

You can also set rules to adjust your ad budgets, bids and ad placements. This allows you to optimize campaigns for better performance.

With automated rules, you can automatically turn campaigns on and off, set up notifications for when campaigns hit certain thresholds and much more.

Automated rules give you the power to easily and quickly optimize Facebook campaigns, making them more effective. With a few clicks, you can make sure that ads are reaching the right people and that your budget is being spent wisely. 

If you’re looking for a way to save time and energy when it comes to marketing your business, you should definitely consider Facebook automated ads.

This tool allows you to automate complex tasks, making creating and managing ads much simpler and quicker. 

As an advertiser, you know how important it is to monitor the performance of your campaigns. With automated ads, you can analyze in real-time, track key performance metrics, and create more targeted ads based on these insights.

Plus, you can check out the performance of your campaigns over a set period of time and make necessary adjustments.

In addition, Facebook’s automated ads provide comprehensive reports and insights that can be used to make informed decisions about future campaigns. 

With automated ads, you don’t need a wealth of experience. All you need is to set a budget, choose a target audience, and set the parameters for your campaign.

From there, Facebook will do the rest, bringing you targeted leads and interested customers. It’s an incredibly efficient way to reach your desired audience in no time. Plus, you can always adjust settings to maximize results. 

Quick Tip: While a wealth of experience isn’t required to set up automated Facebook ads it’s really important that you find winning creatives, copy and audiences before using this strategy.

Facebook automated ads are a great way to generate more qualified leads for your business. With these ads, you can target specific audiences and tailor messages to the interests of your potential customers. 

Facebook automated ads are a great way to maximize your marketing budget without wasting money. Using automated ads, you can target them to a specific audience and set a daily budget.

This way, you can be sure that ads are reaching the right people and that you’re not overspending. Plus, the automated system allows you to monitor in real-time to make changes on the fly. 

As the world of digital marketing continues to evolve, so do tools and technologies used for ad automation. In 2023, there are some great ones available to help businesses save time and money.

AdEspresso is an amazing subscription-based tool for businesses looking to get the most out of their Facebook ads. The interface is easy to use and integrates with Facebook Business Manager making it perfect for beginners and experts.

You can create, test, and optimize ads in no time. You can also use detailed analytics to track the performance of campaigns and make adjustments.

They offer a 14-day free trial to play with a digital marketing platform that allows users to create and manage automated Facebook ads with ease.

AdBraze is an exciting new platform that offers automated Facebook ads. It allows users to quickly and easily create and manage ads that can be targeted to specific audiences.

With AdBraze, you can create professional-looking ads in an incredibly short amount of time. You can also track the performance of your ads and adjust them.

This Facebook ad automation tool also integrates with other popular platforms like Google Analytics, so you can monitor performance. They do offer a 7-day trial and have flexible plans for all kinds of businesses. 

Revealbot is the perfect tool for businesses wanting to get the most out of their Facebook automated ads. You can automate your ad campaigns to save time and money.

The platform also offers powerful features like real-time reporting, performance tracking and split testing.

It also easily integrates with existing ad accounts. Best of all, Revealbot is incredibly user-friendly, so anyone can set up and manage campaigns hassle-free. It offers a free 14-day trial along with two months free with annual plans

With AdRoll, you can create powerful campaigns that run on platforms like Google and Facebook. Creating campaigns is easy and user-friendly.

You can create ads for all kinds of campaigns, from brand awareness to retargeting, and you can also customize with dynamic creative for maximum effectiveness.

With AdRoll’s powerful analytics, you can keep track of how your campaigns are performing and adjust. 

If you’re looking for a way to take your social media marketing to the next level, then you need to check out SocialPilot. This amazing platform offers a wide range of Facebook automation tools to help build an effective social media presence.

From automated posts to content curation to analytics and reports, SocialPilot has it all. The best part is the automated Facebook ads. You can track the results of your campaigns in real-time. 

The answer is a resounding yes! Facebook ads can be automated, and it can be a powerful tool for businesses. Automating your ads on Facebook allows you to target specific audiences, test different variations, and manage more efficiently.

Facebook Ads automation is a powerful tool for businesses looking to take advantage of the massive reach of the platform. With Facebook Ads automation, you can set up targeted campaigns that reach the right people at the right time. 

A definite yes! Facebook automated ads are an incredibly valuable tool for businesses of all sizes.

With automated ads, you can target specific audiences, optimize your budget, and track the performance of your campaigns. What’s more, you can set up automated ads with just a few clicks. 

The great news is that they don’t cost an arm and a leg. Facebook automated ads are designed to be affordable for businesses of all sizes. You can start running automated ads for as little as $2 per day. 

Facebook automated ads are an excellent way to maximize the reach of your business while saving time and energy. With automated ads, you can easily create, target, and launch campaigns without too much stress.

Automated ads are easy to set up and can be tailored to target your ideal customer. Automated ads are also great for budgeting, as you can set daily or lifetime budgets and have Facebook take care of the rest.

Would like to know more about how to use Facebook Ad automation and make the most out of your budget. Book some time in my calendar here to find out how I can help you.

The post Facebook Ad Automation: What Nobody is Telling You appeared first on Success Unscrambled.

One afternoon I along with my 3 friends decided to step out for lunch. On the way, Sophie asked me to stop at a new Italian restaurant.

She had seen an amazing advertisement and great reviews on Instagram and finally, we had Italian that afternoon. This is the power of social media advertising.

It has revolutionized the way we communicate, build relationships and find new customers.

Social media advertising is a great way to reach a large audience and promote your business, but the cost of social media advertising could make a hole in your pocket. 

This guide provides a detailed overview of the cost of social media advertising and how you can make the most of your budget.

If you’re new to the game of advertising, navigating the complex language and terminology of the industry can be a huge challenge.

Following is a comprehensive guide to the social media advertising glossary, to help you understand the lingo used by industry professionals and ensure that you’re well-equipped to take advantage of all the different platforms. 

When it comes to social media advertising, budgeting is not only important but a challenge as well. I like to think of myself as your personal budget guide when it comes to social media advertising!

To start off, the cost of social media advertising depends on the platform you’re using and the type of ad you’re creating. 

To narrow down marketing platforms for your business, you need to have clarity on the monthly budget vs the bidding options on different platforms.

Before you review the average CPC and CPM on various platforms, it is advisable to set a budget and focus on tailoring your campaigns to reach the target audience more effectively.

Social media advertising is becoming increasingly popular for businesses, but it is not free.

You need to set a budget, as the cost of social media advertising can vary depending on the platform you’re using and the type of ads you’re running. But don’t worry – there are plenty of cost-effective ways to get started. 

Knowing your target audience is a key step in creating an effective campaign. Too often, people jump in without really knowing who they’re targeting, and the result is an ineffective ad campaign.

Before you start, ask yourself, who are you trying to reach? Once you know who you’re targeting, you can tailor your content, language, and visuals to speak directly to them.

You can also use tools such as Google Analytics or Facebook Insights to get more detailed information about your audience. 

When it comes to social media advertising, it’s best to start small and work your way up. Trying to manage too many platforms at once can be overwhelming, so it’s important to focus on one at a time.

Once you’ve got a decent number of followers, you can start producing content and running campaigns. 

Industry benchmarks can give you an idea of what’s possible for your budget and what kind of return on investment you can expect.

They can also provide a sense of direction and insight on how to structure your campaigns and allocate your resources.

Take a look at the Facebook Ad Library to see what others like you are doing in terms of Ad copy and creatives.

You’ve heard time and time again that knowledge is power, and it’s especially true when it comes to social media advertising. If you want to get started with your own campaigns, the best way to do it is to educate yourself. 

There are plenty of resources to help you out. With a little bit of research and practice, you’ll be ready to hire someone to run a successful social media advertising campaign for you in no time!

Don’t forget organic strategy and organic data when you’re learning how to start with social media advertising. Sure, paid advertising campaigns have their place, but organic social media activity is important too. 

It’s all about building relationships with your customers and potential customers, so it’s important to focus on what brings people to your page.

Organic data can also help you to better target your paid campaigns. 

If you’re looking to start with social media advertising, consider split-testing different copy, creatives and audiences.

Split-testing is a great way to test out different strategies and see which one works best for your business.

The concept is simple, create two versions of an ad and then test them against each other to see which one performs better. You can test different things, like the headline, the image, the copy, and more (only changing one item at a time).

Refreshing and updating your creatives is a great way to keep your social media advertising campaigns feeling fresh. The first step is to assess what kind of creatives you need for the campaign.

This could include images, videos, GIFs, or interactive content. Once you’ve identified, you can start creating or sourcing.

It is important to remember that the goal of your campaign is to engage with your audience, so make sure your creative is indeed creative and eye-catching! You can then start testing them across different platforms. 

From smartphones to tablets to wearables, mobile technology is increasingly becoming an integral part of people’s lives.

As a result, it’s essential to ensure that your business stays ahead of the curve. This means optimizing content for smaller screens and creating ads that are easy to read and engage with. 

Social media advertising can be a great tool to reach new customers and grow your business. But understanding the factors that influence the cost of social media advertising can help you better understand how to lower the cost of your campaigns.

The size of your audience is one of the main factors that influence the cost of a social media ad. The larger the audience (100 million), the more expensive it will be to run a successful ad campaign.

That’s why it’s important to start narrowing down to build up your audience over time. You can do this by targeting specific groups with relevant content and by running targeted ads.

So if you’re looking to maximize your ROI, it pays to define your audience first. 

Location plays a major role in the cost of social media ads. Different countries, states, and cities all have different costs associated with running a social media campaign.

Factors such as the size of the population, the competitiveness of the market, and the rate of ad saturation all influence the cost of social media ads.

For example, running a campaign in a major metropolitan area may cost more than running a campaign in a smaller city. The size of the target audience can also affect the cost. It is important to identify the right location based on your business. 

Demographics are one of the most important factors to consider when it comes to the cost of social media ads.

Knowing the age and gender of your target audience can help you tailor your content to appeal to them. Income and occupation can help you determine the type of people who are more likely to purchase your products or services. 

Seasons play an important role in determining the cost of social media ads. The competition for ad space during the holiday season is usually much higher than the rest of the year.

This leads to higher prices for ads, as companies are willing to pay more to get the word out about their products and services.

As the holiday season approaches, the cost of ads will likely go up, especially for popular social media platforms like Facebook, Twitter, and Instagram.

It’s also important to keep in mind that the cost of ads can vary depending on the time of day and day of the week. Ads placed during peak times or on weekends usually cost more than ads placed during off-peak times.

Quick note: It’s important that you keep your Facebook ad running 24/7 to get the best return on investment so peak and off-peak don’t apply to Facebook Ads.

The industry is a major factor that influences the cost of social media ads. Different industries have different levels of competition, which can affect the cost of social media ads.

For example, a highly competitive industry like the automotive industry will have a higher cost per click than a less competitive industry like the pet food industry.

A larger target audience will require more ad impressions in order to reach the desired number of people, which will increase the overall cost. 

Ad relevancy is an important factor when it comes to social media advertising. Ads that are relevant to the target audience will have a higher chance of success. Another factor is ad placement.

Ads should be placed in appropriate locations on the platform to be seen by the right people. The quality of the ad itself is important. Ads should be engaging, well-designed, and contain relevant content. 

The quality of an ad is one of the most important factors that influence the cost of running a social media ad. The higher the quality of the ad, the more effective it is likely to be.

A few things that affect the quality of an ad on Facebook include the domain name, and the legal features around the website associated with your domain name like privacy policy, terms and conditions, etc.

Another important factor is how people are engaging with your ad.

Social media advertising is becoming an increasingly popular way for businesses to reach their target market.

However, it can be costly, especially for small businesses with limited budgets. Fortunately, there are some ways to lower the cost of social media advertising.

One of the best ways to lower the cost of social media advertising is to narrow down your audience.

By narrowing your target audience to a specific demographic or location, you can get more bang for your buck and limit your ad spend. You can also use features like A/B testing to determine which ads are successful and which are not.

A quick tip: Your audience size shouldn’t be smaller than 500,000 if you’re running a lead Ad campaign.

Tailoring your ads to your ideal buyer persona is essential for effective social media advertising.

Knowing who your ideal customer is and what they need will allow you to craft compelling and effective ads. You’ll also want to make sure you are targeting the right audiences on the right networks. 

User retention is essential to the success of any business. It costs much less to keep a customer than to acquire a new one. That’s why it’s important to focus on user retention, finding ways to keep customers engaged and coming back for more.

One way to do this is to lower the cost of social media advertising. By using re-targeting ads and optimizing your campaigns, you can reach the right people at the right time without breaking the bank.

You can also use customer feedback to improve your campaigns and create personalized experiences that will keep customers coming back. Finally, don’t forget the value of offers and discounts. 

This means not bombarding your audience with ads all the time. Instead, you should be strategic when it comes to targeting and timing. Aim to target the right audience at the right time, and you’ll be able to get more out of your ad budget.

You can also look at reducing the frequency of your ads by running them in segments. This way, you’ll be able to test different strategies and see which ones work best.

By taking the time to optimize your ads, you can make them more effective and lower your overall cost.

Yes, your potential audience may need to see content from you 67 times before taking action but limit your ad frequency to 1.5 times.

Setting a campaign budget is a great way to make sure your money is working for you. You can do this by making a list of all your expenses and then subtracting any income you make.

This will give you an idea of how much you have to spend each month. Once you have this figure, you can start setting a budget for yourself.  

One of the best ways to lower the cost of social media advertising is to cap your bids. By capping your bids, you can control the amount of money you are willing to pay for each impression or click.

This helps you to target your audience more effectively and helps you to stay within your budget. It also helps you to focus your campaigns on the most important metrics, such as cost-per-click and cost-per-engagement. 

User-Generated Content (UGC) is an increasingly popular way to supplement your social media presence and lower your costs of advertising. The key is to find creative ways to engage your followers and encourage them to generate content for you.

By offering an incentive to your followers, you can generate a lot of engagement and content. You can also create a hashtag and encourage users to post content related to it.

Plan to collaborate with influencers and ask them to post about your product or service. By taking advantage of these strategies, you can easily obtain the UGC you need to lower your social media advertising costs.

When you create a new ad account that doesn’t have any history on any of the ad platforms it is important to warm it up first by running specific types of campaigns.

These types of campaigns include video views and lead ad campaigns.

After running these kinds of campaigns for 1-2 months platforms like Facebook can then trust you with their audience to run conversion campaigns.

This means your cost of advertising on social media will be lower compared to brand-new accounts that are targeting the same audience.

Social media advertising is an invaluable tool for businesses of all sizes. It’s a great way to reach a broad audience, build brand awareness, and increase conversions.

However, it can also be a costly endeavour. It’s important to have a firm understanding of the costs associated with social media advertising and how to make the most of your budget. 

Make sure ads are relevant to your audience and adjust them as necessary to make them as successful as possible.

Remember, the audience on social media is an extension of your brand. They deserve to be treated as such and you can do that by creating engaging ads that are worth their time.

Need help with advertising on Facebook? Check out this resource about Facebook Ads packages here.

The post How To Lower the Cost Of Social Media Advertising In 8 Steps appeared first on Success Unscrambled.

Gina wondered how to italicize on YouTube in less than 5 minutes without learning to code.

After starting her YouTube channel a few weeks ago Gina wanted to find unique ways to make a channel stand out from the competition.

So far she was learning how to create better thumbnails, increase her retention time as well as get more views.

However, she really wanted to take things to a new level by making her copy pop.

Let me know if you also face these challenges.

If only there was a way to master the small things that’ll move the needle for your channel that would be awesome.

In this post, you’ll learn how to italicize the text in the comments and description of your YouTube videos.

Plus you’ll learn a few other tips and tricks along the way.

Before we look at how to italicize on YouTube let’s first look at the latest statistics for the platform.

Did you know that YouTube gets 1.7 billion unique visitors every month? This statistic came from the folks at Hootsuite.

To put that into perspective that equates to 2.3 million visitors every hour or 39,351 visitors every minute. Essentially it’s 655 unique views a second!!

What’s even more interesting is that 54% of users are male.

In the US alone 62% of people access YouTube every day.

On average visitors to the platform spend 19 minutes a day and it is the 2nd most visited website in the world.

Here’s a crazy statistic for you, 694,000 hours of video are streamed every minute on YouTube.

Now that you have a better understanding of the complexity and competitiveness of YouTube.

You’ll be able to empathize with Gina on her need to make her content pop in the YouTube feed.

When it comes to grabbing the attention of potential subscribers there are a few things to consider.

Yes, an eye-catching thumbnail is important to get the click.

However, the most important things that help you to rank are the description and tags.

In order to get your video descriptions italicized on YouTube, you need to use a fancy text generator.

You can either use this one here or conduct a search on Google for a YouTube text generator.

Head over to the description of the video text you’d like to italicize.

Grab the copy and place it inside the fancy text generator.

Notice how you’ll get a variety of different fonts.

Copy the formatted text that suits your need and paste it into your YouTube description area.

You can also apply these formatting options to your YouTube video titles too.

Using the above steps you can add italics font to important text or other specific words. The rest of the title can remain in simple formatting.

It’s interesting that you can also apply italics & strikethrough in order to highlight a sarcastic joke.

There are many opinions as to whether or not adding the first comment to your video would improve your results on YouTube.

If you want your comment to stand out below your video you can make it bold, italicize it or even do a strikeout just for fun.

Especially if you want it to look different from other YouTube creators.

Below is one of the very first videos on my YouTube channel from 2018.

If you look at the comment section you’ll see that there aren’t any comments on it just yet so let’s add a few of them.

So, I would like to write the following… “Have you found stumbled upon your passion?”

In order to do this in italics, I’ll need to add a few special characters (text markup) to the words.

You can do the same by including the following. Remember that you can format entire comments or just one word in the comments section.

When I’m about to write a bold comment, I notice the text formatting box shows up just below the line.

Notice how it displays different formatting styles.

This only shows up because I’ve got the TubeBuddy plugin installed on my channel.

If you don’t have access to this plugin then all you need to do is include the following symbols.

2. Underscores for italicized text

3. Asterisk symbols are used to bold a single comment.

Finally, after clicking the comment button, we can see the comment with all the formatted text including bold, strikethrough and italicized text.

As you can see the process of formatting your description and comments on YouTube can be done in a matter of minutes.

At the end of the day, it is the little things that will help you move the needle in every area of your business.

To improve your targeting with better tags and keywords consider taking a look at VidIQ and TubeBuddy.

When uploading new videos on Youtube setting a default description can help save you hours of optimisation.

One of the best ways to grow your business overall is by adding social media links to your YouTube channel.

The most popular question I encounter all the time when it comes to YouTube videos is one about adding movie clips.

Here’s a resource on how to add movie clips to your YouTube videos.

Over to you, what has been the most effective hack you used on your YouTube channel?

Have you subscribed to the Success Unscrambled podcast yet?

If yes, then what about leaving a review? Leaving a positive review will help me to understand what’s working as well as how I can produce more value for you as a listener.

The shocking truth about growing an audience on autopilot is that it’s about 90% possible.

Two of the best growth strategies are blogging and video marketing via YouTube but it does require you to be involved in creating content once a week.

I started this blog in 2017 because I had a burden on my heart to reduce women’s illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online businesses through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women’s illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

The post How to Italicize on YouTube [Takes Less Than 5 Minutes] appeared first on Success Unscrambled.

Marsha is looking for the best apps for Instagram aesthetic because she wants to increase engagement on her profile.

As a photographer, Marsha understands the importance of displaying her work as images.

However, due to the recent changes in the IG algorithm where there’s a huge focus on Reels.

Marsha wants to find creative ways of making her photographs posts pop in the Instagram feed.

Let me know if you can relate to these challenges.

If only there was a way to still do social media marketing using images that would stop the scroll

In this post, you’ll learn about 9 cool apps that will take your photo editing to a whole new level.

In our increasingly digital world, social media platforms have become a staple in the lives of many.

Among these platforms is the Instagram app. A photo and video content-sharing app that has taken the world by storm.

While it can be great for sharing everyday moments with friends and family, Instagram can also be used for more creative purposes.

One way to use Instagram more creatively is by using different apps to edit your photos and videos. This resource will explore some of the best apps for editing your Instagram aesthetic.

These apps offer a variety of great features. Including basic editing tools to more advanced options like colour correction and video editing.

So if you’re looking to take your Instagram posts and stories to the next level, check out some of these great apps!

In addition to the standard photo editing capabilities, Colorcinch (also known as Cartoonize) has a lot to offer.

Its features include text editing, layers with blend modes, effects and filters, access to stock photos, and more.

Even better, Colorcinch is available without charge, though some features do call for a paid subscription.

Here’s a list of features.

The free edition of the editor has a lot of capabilities, including photo editing tools. When paying annually, Colorcinch Plus costs $3.99/month, while month-to-month payments cost $5.99/month.

You can use the Colorcinch app on their website, or it is available for download in the Google Play Store. Unfortunately, it does not seem to be available for IOS devices at this time.

Your photos’ online background removal solution is called Remove.bg.

It is simple to use and removes any image backdrop in 5 seconds.

This is thanks to the artificial intelligence technology that powers it.

This technology is taught to recognize foreground features and separate them from the background.

The features that you can take advantage of with the Remove.bg app include a drag & drop automated background removal.

Also, uploading multiple images and folders, creating transparent or coloured backgrounds, and selecting the output size of your choice.

On their website, Remove.bg is always available without charge. They support low-quality photos (previews) with a maximum resolution of 0.25 megapixels for free background removal.

A free account also comes with 50 free previews each month via API and applications plus one bonus credit to test high-resolution downloads.

They have streamlined pricing where you only need to enter the quantity and size of photographs you need, and on their new pricing page, they will recommend the best plan for you.

Along with various additional plans and alternatives, Remove.bg now offers a 14-day money-back guarantee and can accommodate any budget or image requirement.

You can use the Remove.bg app on their website, or it is available for download on Android devices in the Google Play Store or IOS devices in the IOS App Store.

Fotor is a great app that is straightforward and user-friendly.

It has a desktop version of the photo editor that enables you to modify photographs without needing to be a Photoshop guru.

You may easily edit photographs using Fotor by changing the exposure, brightness, contrast, white balance, saturation, sharpening/blurring, adding a vignette, cropping, straightening, rotating, adding text, removing red-eye, and more.

The basic version of Fotor is available right now and will always be free. For light to moderate photo editing, the free version’s many tools and capabilities are more than sufficient.

If you’re thinking about upgrading to the paid version of Fotor, you’ll be pleased to learn that the pricing is very fair and competitive. The annual membership fee for Fotor is only $39.99, and there is also an $8.99 monthly payment option.

You can use the Fotor app on their website, or it is available for download on android devices in the Google Play Store or IOS devices in the Apple App Store.

VSCO is a well-known photo and video editor because of its top-notch tools, creative community, and premium filters. You can express yourself, share your creativity, and explore with confidence using VSCO.

Members of VSCO are able to capture photos using the in-app camera, and photos can be instantly uploaded from the phone’s camera roll to the app.

In addition, users may post their photos straight from VSCO to other platforms and apps, such as Instagram, Facebook, Snapchat, and WhatsApp, as well as to the app’s feed.

There is a free 7-day trial and a $19.99/year subscription fee for VSCO. The app is likewise free to download, but its features are restricted to community content browsing, a few simple filters, and editing tools like contrast and saturation.

The VSCO app is available for download on android devices in the Google Play Store or IOS devices in the Apple App Store.

Facetune is a popular app that will transform you from a photographer into an artist by providing amazingly strong photo-editing tools and effects that are inspired by cinema.

This iOS and Android picture editing app, which is optimised for most devices, offers a wide variety of unique filters, actions, special effects, camera tools, and overlays.

You may use the Facetune app’s numerous aesthetic filters and effects, and save your aesthetic edits as actions for rapid application to other photographs.

It means adding overlays to your photos to an image, colour, or pattern, share high-resolution photos on social media is done in a snap.

100s of the features in Facetune are available for a free 7-day trial, and all of these are available after you subscribe.

The whole sets of premium filters and effects are available for $11.99 a month or can be purchased annually for $71.99.

Since the Facetune Editor by Lightricks is a mobile app optimised for mobile devices, it is not available for download on PC or Mac computers.

You have everything you need with Photoshop Express to edit and modify photographs rapidly, so they stand out on social media and elsewhere.

Whether you are editing professional photos or just ones that you shot with your phone, you can quickly make advanced modifications if you choose to add premium features.

With Adobe Photoshop Express, you have the ability to rotate and flip photographs both horizontally and vertically.

You will also be able to fix perspective distortions that are horizontal and vertical and make necessary exposure, contrast, and white, black, and shadow adjustments. As well as adjust the saturation, vibrancy, tint, and temperature.

Paying for a Premium subscription, which costs $4.99 per month, $34.99 per year, with a first-year offer of $9.99, is necessary to access some of the product’s more endearing features.

The software is accessible through the app stores for mobile devices and Windows 10, but there isn’t one for Chrome OS, Mac OS, or Amazon Fire tablets.

Adobe Inc. created Adobe Lightroom, a program for artistic image management and image editing, as a member of the Creative Cloud subscription family.

You can import, manage, organise, and find your photographs with the aid of this powerful editing tool.

In contrast, Lightroom is a product that combines photo management and photo editing. In addition, since Lightroom is a non-destructive picture editor as opposed to Adobe Photoshop, you won’t need to bother about that annoying “save as” option.

With Adobe Lightroom, you may batch process images using the Quick Development panel to save time and develop a style, effortlessly transfer adjustment settings from one image to another, quickly crop pictures, and more.

An annual subscription to Lightroom is available for as little as $9.99 per month or $119.88 per year. You can also purchase a Creative Cloud Photography plan that includes Lightroom, Lightroom Classic, and Photoshop.

Adobe Lightroom is currently available for Windows, macOS, iOS, Android, and tvOS.

With InShot, you can quickly create both simple and complex video assets, including reverse video, video collage, slow motion, and more.

To increase the number of likes on your vlogs, you can easily share them on social media or make a video with music and a picture for TikTok.

Video splitting, video cutting, merging video clips, importing images or pictures, applying a variety of filter effects, adding voice-over effects, adding sound effects or music, and adding stickers, text, or animations, to movies are just a few of the functions offered by InShot.

InShot Pro is available for three different price points: $3.99 per month, $14.99 per year, which includes a three-day trial, or $34.99 for lifetime access.

Plus, there are no advertisements or the InShot watermark to deal with on your creations.

The InShot app is available for download on android devices in the Google Play Store or IOS devices in the Apple App Store.

With the help of expertly created templates, you can quickly and effortlessly create invites, business cards, brochures, lesson plans, Zoom backgrounds, and more using the free visual design site Canva.

Using a drag-and-drop interface, you can even upload your own photographs and apply them to Canva’s layouts.

Some of Canva’s most notable features include combining images and building stylish montages, adding music to video, converting a GIF to a video, circle crop, mirror images, B&W image filter, photo borders, merging videos, and much more.

Canva is a great tool that has an excellent free version, but if you would like to unlock all of its features, you can pay for the pro version.

Users and their team may use all of Canva Pro’s features for just $12.99/month for up to 5 individuals.

For an in-depth honest review of Canva pro check out this resource.

Canva is also available for download on android devices in the Google Play Store or IOS devices in the Apple App Store.

Now that you have a better idea of which apps to use to boost the effectiveness of your photos.

Remember that there are other areas on Instagram that you can use to reach your audience effectively.

These include Stories, IG Videos (formerly IGTV), Reels and IG Live.

If you need help with creating scroll-stopping Stories, check out these editing apps for Instagram Stories.

There are a plethora of options available for Instagram users and content creators that are looking to create an Instagram aesthetic.

In this resource, I have highlighted some of the best app options, ranging from free to paid services.

Each app has its own unique set of features, so it is essential to find one that fits your needs.

I hope that you find the perfect app for you and enjoy creating beautiful content on your Instagram account!

Over to you, what are the best apps you’ve ever used to edit photos for Instagram?

Have you subscribed to the Success Unscrambled podcast yet?

If yes, then what about leaving a review? Leaving a positive review will help me to understand what’s working. As well as how I can produce more value for you as a listener.

With the invention of short-form video, we all know that video marketing is taking the world by storm.

Platforms like YouTube shorts, TikTok, Snapchat, Reels and a few others are getting the fasting growth on social media.

I started this blog in 2017 because I had a burden on my heart to reduce women’s illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women’s illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

The post 9 Best Apps for Instagram Aesthetic [With Scroll-Stopping Features] appeared first on Success Unscrambled.

Elena needs an honest Smarterqueue review by someone who has used many other social media tools.

You see, Elena has used several social media management tools in the past.

In fact, at any given time she uses 1-3 tools to get the results that she needs for her business.

However, this year she wants to get that one social media management software that can do all the things.

She’s just tired of jumping through all the hoops every week to track her social media channels.

Let me know if you are experiencing these challenges.

If only there was a social media scheduler that has the ability to handle several media types across 5-7 platforms.

In this post, you’ll learn how you can become unbelievably productive using just one social media software.

I don’t know about you but it seems like social media is here to stay.

Every time Facebook or Instagram goes down for a day or a short while.

I keep hoping that now the rest of us can get on with our lives.

According to the latest figures from Smart Insights, there are now 4.62 billion people using social media.

The average time spent on social media daily is 2 hours and 27 minutes.

TikTok continues to be the fastest-growing social media platform with a growth rate of 105% in 2 years.

However, Facebook and Instagram continue to be in 1st and 2nd place according to Sprout Social.

Did you know that Facebook Messenger is on track to hit 3 billion users by the end of this year?

When it comes to engagement Instagram get 6 times more engagement compared to Facebook.

Over 44% of people shop for products on Instagram every week.

Let’s not forget LinkedIn whose ad revenue recently exceeded $1 billion.

When compared to LinkedIn, Twitter’s ad revenue rose to $1.284 billion in Q3 last year.

Despite the shopping success on Instagram, shoppers on Pinterest have 85% larger shopping carts compared to any other platform.

Retargeting ads are what most marketers use in their Facebook and Instagram strategies.

With all these exciting social media statistics let’s look at how you too can gain eyeballs on your content.

I recently found out about Smarterqueue so I decided to take it for a spin to see if it’s any good.

For this free trial, I connected 5 social profiles. It would help if you have an existing social media presence.

Founded in 2016 by Claude Schneider, Smarterqueue can easily be considered as one of the newer kids on the block.

Their website receives close to 500,000 visits every month and their rating on G2 is 4.6 out of 5.

So, there must be something good that the team at Smarterqueue are doing right.

In case you are still wondering, Smarterqueue is a social media management tool that caters to many social media profiles.

Let’s look at the features and pricing in more detail.

There are 4 different pricing plans available.

These include Solo, Business, Agency and Custom.

You’ll notice that the first feature that’s unique about Smarterqueue when it comes to pricing is that you can customise your own plan.

This is such a huge selling point because you can design the plan to match your business.

Other paid schedulers force you to fit into their plans.

In some circumstances, you have to pay double the price just for one extra social media account with other software.

Unfortunately, there isn’t a free plan available to use.

Have you ever wanted the ability to share amazing content from other people on social media?

Well, now you can with the help of Smarterqueue’s content curation portal.

After signing up and logging in to Smarterqueue simply click on “Find Content” at the top navigation bar.

Scroll down that page and on the left side, you’ll see some handy content ideas.

When you open up those folders you’ll see lists of curated social channels ready to go.

I clicked on CNN breaking news and boom! I get a bunch of viral posts that I can easily reshare to my Twitter account.

If you think this is exciting then wait to see what else you can do.

Smarterqueue has a really cool feature that allows you to analyse a specific account.

You can look at their hashtags, posting times and other cool statistics.

Simply click on the “Analyse this Twitter User” and you’ll get an amazing report.

Here’s the overview report.

As you can see from the report they are using SocialFlow to publish their content and the retweets per post are about 300.

They are also posting 100% link posts.

Let’s look at their engagement report below.

Notice how their posts with an image get more engagement.

Advanced analytics are only available on the agency plan.

Let’s run an analysis on Will Smith’s Facebook page.

I want you to notice the ratio between link posts vs images and videos.

63 per cent of his posts are videos and 34% are image posts. It’s crazy that we think that posting links are the most important.

Now, let’s look at the engagement analysis.

Do you notice how many hashtags were used on the vast majority of his posts? None.

To take advantage of this feature inside Smarterqueue you’ll need to use the Bit.ly integration.

One of the most difficult feats to accomplish on social media is developing content pillars or varying your content.

Smarterqueue helps you do this in a cinch with categories.

They’ll give you 6 predefined categories but you can rename them or customised them for your brand.

You can even have a category specifically for other people’s content (OPC).

It’ll help you be less promotional on social media and more community-focused.

Once you have your categories created be sure to map out your posting plan.

You’ll need to have your social accounts already connected for Smarterqueue to detect the best posting times.

At a glance, you’ll be able to see what content types will be going out on which days of the week.

Your followers will receive a nice mix of content.

It’s a good idea to map out your brand words so that the content scheduled is aligned with your brand.

There are so many clever ways to fill your queue inside Smarterqueue.

If you are a blogger you can simply import your blog posts via an RSS feed.

Once your posts are on the platform you can modify the caption, add hashtags, and add media like images and GIFs.

You can also create variations of each post so that you can reshare it several times a year.

After clicking “share full post” in the find content tab, you’ll be prompted to choose a category.

Once you have access to the edit screen it gets really exciting.

Notice that you have the option to add a text variation (blue button) on the right-hand side.

Do this a few times and before you know it your queue is filled with content.

Your link will automatically be replaced by a bit.ly link.

You can view your queue as a list, weekly on a monthly visual calendar.

Other sources of content include RSS feeds from other people’s blogs as well as Feedly.

One of the most amazing features of Smarterqueue is the ability to recycle your posts.

Yes, there are rules in Twitter where you are not allowed to republish the same post multiple times.

However, there are a few clever ways to still recycle your Twitter social media posts.

As part of your social media strategy be sure to include evergreen posts so that you can take advantage of evergreen recycling.

You’ll need to decide which social media accounts would benefit from this feature.

For example, Instagram posts may not benefit from this automation.

You can create new posts or new content from scratch also.

The posting schedule is not set in stone as you can easily edit both your posting plan as well as existing posts.

One thing that Smarterqueue has that is unique is its “Engage” tab.

This feature allows you to search for popular content on Facebook and Twitter.

You can also engage with that content too.

As you are probably aware the secret to success on social media is engagement.

That’s why this feature on Smarterqueue is essential for you to get more visibility on your brand.

Simply head over to the engage tab and search for one of your Twitter lists.

Sort the content by most liked or most retweeted. You’ll get results similar to the screenshot below.

Notice that you have the choice to retweet the post, like it or share it with your audience.

Like many other social media marketing tools, Smarterqueue also comes with a social inbox.

This gives you the ability to manage all your comments in one location.

If you run a vast social media operation managing several social media accounts you’ll need this feature.

Other powerful tools include the ability to bulk import social posts.

There’s also a mobile app to let you complete manual posting to Instagram.

When it comes to images and GIFs Smarterqueue has got you covered.

You’ll get access to their media library as standard.

There are direct connections to Pixabay, Giphy and Unsplash. There’s also a direct integration with Canva.

I think that Smarterqueue is such an amazing social media management platform full of features.

There are a few downsides so let’s look at them.

Recently when I was re-introduced to Smarterqueue I was led to believe that you had the ability to research Instagram content.

However, after using the platform for a few days this is one feature that is missing.

It would be great to see the most popular content and which hashtags are being used by the competition on IG.

While they do have an Instagram grid as well as the ability to save frequently used hashtags.

What I really need is the ability to conduct hashtag research as well as looking at what’s popular on IG.

Also, Smarterqueue doesn’t offer planning or scheduling for Reels. There is the ability to schedule Stories.

Planning or scheduling TikTok posts are not available either.

There are so many social media schedulers on the market today.

While Smarterqueue is a fantastic piece of software for content creators to handle vast amounts of content management.

The challenge continues to be finding a scheduler that does it all including competitor research.

Some say that Metricool or Social Sprout has everything but I took a cursory look at these two and I’m not entirely sure.

I’ve been reviewing social media software for the last few years so I know what’s good.

You can check out the following reviews below.

If you’re still struggling to plan 90 days of content in one sitting then you’ll love this social media bundle.

It is my hope that one day there’ll be one social media tool to rule them all.

Over to you, which social media software is your favourite and why?

Have you subscribed to the Success Unscrambled podcast yet?

If yes, then what about leaving a review? Leaving a positive review will help me to understand what’s working as well as how I can produce more value for you as a listener.

One thing I learned on this entrepreneur journey is that you need to be intentional about what you do in your business.

Social media is not only good for visibility but also great for generating leads.

You’ll need to hire an engagement specialist to help with outreach and lead generation.

I started this blog in 2017 because I had a burden on my heart to reduce women’s illiteracy globally.

Because this is a huge undertaking I have decided to help 1,000 women over the next 10 years to become wildly successful in their online business through simplified marketing strategies.

That way we can build a strong business network of women who can donate 1% of their profit and together we can help reduce women’s illiteracy worldwide.

Would you like to be part of this movement? Shoot me an email using alvern (at) successunscrambled (dot) com.

The post The Best Smarterqueue Review For Marketers appeared first on Success Unscrambled.

Betty needed a flexible way to keep on top of her marketing content.

So, she wondered if there was a Google spreadsheet calendar template that was versatile enough.

You see, like many entrepreneurs and small business owners, Betty had a lot on her plate.

She also knew that grabbing a regular freebie calendar that she found online may require too much customisation.

What she needed is a calendar developed for marketers by a marketer who understood the importance of editorial calendars.

Let me know if you find these points relatable.

If only there was a Google sheets calendar template that’ll help you develop content ideas for the next 3-5 years successfully.

In the post, you’ll learn how to customise your very own editorial calendar template.

You’ll also get the opportunity to grab the best Google spreadsheet calendar template on the market.

Disclosure: Please note that this post may contain affiliate links which means that if you buy one of my recommended products I get paid a commission for sharing the link at no additional cost to you.  I only recommend products that I have tried myself and have experienced success.

In case you’ve never heard the term before, let me first explain what is an editorial calendar.

An editorial calendar is also known as a publishing schedule or content calendar.

Normally it is a 12-month calendar that has important dates, public holidays and calendar events.

It is normally used by bloggers, teams, small businesses as well as an editorial team to manage and control the publication of content.

This content is published across various platforms like a blog, magazine, newsletter, social media, etc.

One reason why people use an editorial calendar is that they have a team of people producing the content.

For example, they’ll have graphic designers, video producers, copywriters, photographers and editors.

Other team members include social media managers and at least one marketing strategist.

The bigger the team the higher the need for a single source of truth or a central repository.

Essentially, an editorial calendar is a project management tool used to manage entire marketing campaigns.

It means that a content calendar template is a powerful tool for marketing campaigns.

If everything is not in one location then it gets difficult to manage the content effectively.

At the end of the day, the main reason for creating an editorial calendar is for content marketing.

So, before investing time and energy in developing one it’s important to look at the content marketing statistics.

According to Ahrefs, 82% of marketers are investing in content marketing.

51% of businesses that invest in content marketing publish content daily.

Interestingly, 60% of marketers report that content marketing generates leads for their business.

Blog research conducted by Hubspot said that 48% of companies who leverage content marketing use blogging.

Also, 60% of marketers say that they measure content marketing success through sales.

When it comes to content formats the number one content type on the list is video.

The content marketing institute conducted research that showed that many marketers are planning to increase their spending on video this year.

What’s even more interesting is that 80% of the marketers surveyed said they used content marketing to build awareness and credibility.

After video content, the area with increased spending for marketers is events (in-person, hybrid and virtual).

When developing an editorial calendar it’s important to take into account the customer journey.

As mentioned previously, 80% of content marketing is used to grow awareness and credibility.

So, how do you plan to grow awareness with your audience or build credibility?

Here’s an example of the customer journey in case you’ve never seen it before.

The stages are awareness, interest, consideration, conversion and retention.

As you can see at the very top of the diagram (which is a funnel), you’ll notice that it’s the start of their journey.

This is where your audience gets to know who you are and what you are offering.

You can call this the appetizer stage of their journey.

They become aware of your existence that’s why it’s called the awareness phase.

Credibility is developed when you deliver value to them.

This can be achieved at all stages of the customer journey.

Did you notice the content marketing elements at each stage of the funnel?

Do you now see why having an editorial calendar is important?

Before looking at all the tools available on the market to develop your custom Google sheets templates.

Let’s look at what each of them needs to have as a standard to qualify.

As I mentioned previously, when you are working with a wider team you’ll need a central repository.

So, here’s a list of items that your editorial calendar should contain.

You were probably expecting to see more complex requirements but keeping it simple makes it easy for the team.

The best thing about a Google spreadsheet calendar template is that you can have it up and running quickly.

This is because there isn’t a steep learning curve.

So, does a Google spreadsheet calendar template meet all of the items on the list?

Let’s peel back the layers and see how this works with Google.

As I mentioned previously, having a central place to store all your content is one of the keys to setting up your editorial calendar.

In a Google spreadsheet, you can organise your content by weeks, months and years.

One of the easiest ways to have content published daily for your business is to map out 13 weeks of content in one go.

It gives you a 10,000-foot view of your buyer’s journey and how your content resonates with them.

Another great benefit is the ability to launch your offers every quarter and grow your revenue.

As you can see this weekly calendar gives you the ability to map out content across 11 different platforms.

A Google spreadsheet calendar template is easy to use because you can copy content from an external source into the sheet.

You can easily fill in the blanks as the content inspiration comes to your mind.

Notice how you can see everything at a glance.

For example, if your topic for a specific week is spring cleaning then everyone on the team can take the topic and adapt it to their content format.

Notice how the topic idea starts with the blog post which then trickles to the other areas.

In your case, you can switch things up and start with a newsletter and then trickle down to all the other areas.

When you are working with a team the possibility of human error is multiplied.

For this reason, using the built-in data protection features in Google sheets will give you the peace of mind you need.

Notice how simple it is to protect data inside your calendar from accidental deletion.

Did you ever imagine accessing all of these features in a simple calendar?

A basic Google account gives you access to Google sheets as standard.

However, it will cost you either time or money to develop your own Google spreadsheet calendar template.

If you like my version of the spreadsheet templates, you can grab your copy here.

I’ve included videos in the Google docs calendar template showing you how to make it your own.

You have to admit that starting a template from a blank spreadsheet can be quite daunting, especially using free templates.

However, taking an existing simple template and adjusting it to suit your needs is very exciting.

The one thing about a Google spreadsheet that makes it different from other platforms like Coschedule or MeetEdgar is flexibility.

If you want a 5 day week or work week then delete the extra columns.

You also can hide past or future months and years.

If you want the design to match your brand you can change the fonts and colours.

You can even select different fonts depending on social media posts.

It might be the case that not everyone on your team will need access to edit the content.

The beauty of this Google spreadsheet calendar template is that you can grant view-only access.

You can also give access to allow people to comment only or full editing rights.

Another clever aspect of these Google calendar templates is that you can adjust the view to only see the entire year.

There’s also the option to see an entire month or special event in a single place.

Reduce the clutter by hiding the sheets that you are not working on right now.

Notice how you have the ability to work on future content so that you can stay ahead of the game.

On completion, you can hide the sheet so that you can only see the content for the current month and week.

Because Google is a household name you’ll be happy to hear that there are many established integrations.

Having integration with external software means that you can push the data to publishing platforms.

Here’s a list of software that integrates with Google sheets.

Social media schedulers like Plann allow you to upload content directly from Google drive.

It’s fabulous news because it allows you to upload your images and videos easily.

It goes without saying that the best way to get the most out of content marketing is by making a plan.

After making a plan it’s important to take action by developing an editorial calendar.

You can start promoting your business in 4-6 weeks just by mapping out everything.

Using tools like Canva to secure and create your social media images will only propel your forward.

If you are new to Tik Tok check out this post outlining how to get started.

Be sure to include hashtags and captivating captions.

The hardest part of getting it done is getting started.

You can start with a blank Google sheet or grab a copy of my Google sheet calendar template here.

After you start remember to remain consistent with your efforts.

Over to you, have you ever created an editorial calendar? What tool did you use to create it?

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When I first started with Instagram I found it extremely difficult to keep up with posting every single day and week.

Investing in a social media bundle like this one has given me the freedom to publish on Instagram 5 days a week.

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The post The Ultimate Google Spreadsheet Calendar Template [2022-2026] appeared first on Success Unscrambled.