In this episode, Greg Vandermade and Scott Rosenberg dive into the critical role of social media for athletic directors. They discuss how ADs can use social media to connect with their communities, engage with student-athletes, and promote their programs.

The conversation covers strategies for maintaining consistency, navigating the dangers of social media, creating effective graphics, and managing crises.

The hosts also provide valuable advice for new athletic directors looking to establish their online presence and measure their success in the digital landscape.

Chapters:

00:00 Introduction and Fall Vibes

02:45 Using Social Media to Connect with Communities

06:17 Exploring Different Social Media Platforms

09:34 Strategies for Engagement and Consistency

14:04 Navigating the Dangers of Social Media

19:05 Creating Effective Social Media Graphics

26:28 Behind-the-Scenes Content and Engagement

30:03 Crisis Management in Social Media

34:57 Advice for New Athletic Directors

39:12 Closing Thoughts and Future Directions