Beyond the Table Podcast

Social Media Domination and What It Means for The Future


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Join our hosts, Tammy Cohen and Caryn Baruch, as they explore stories of women lifting the bar and those aspiring to do the same. In this episode, our hosts feature Dawn Ferguson, founder and CEO of the Social Media Success Academy and Sneakers+Kale. Dawn, a skilled social media expert, shares insights on making social media more accessible and efficient, driving traffic to websites, and securing high-paying clients.

[00:55] Meeting our guest Dawn Ferguson                                                                                                      [02:48] Dawn’s Journey into social media                                                                                                        [07:13] Overwhelming nature of social media 
[09:00] Social media for business                         
[10:20] Handling negative comments and trolls on social media
[12:10] Building trust on social media                                                  
[13:07] Utilizing Instagram for business
[16:30] Dawn’s opinion on social media regulations 
[17:48] Curating the experience you want on social media                                                                    [21:45] Downside of social media and setting boundaries                                                                      [25:08] Connect with Dawn Ferguson.

 Dawn Ferguson, a seasoned social media marketing expert with 17+ years of experience, has led social media for top brands like Forever 21 and taught at institutions like NYU. As the founder of Sneakers+Kale, her social media agency, Dawn simplifies and optimizes social media for socially responsible businesses. Her system, derived from years of driving results, connects social media with a business's mission to energize rather than deplete.

Connect with Dawn Ferguson

Instagram- https://www.instagram.com/sneakersandkale/
Email: [email protected] 

Podcast Websites: https://tammyjcohen.com/podcast/

https://www.megkingconsulting.com/podcast

Email: womenbeyondthetable[email protected]

Social: LinkedIn | Instagram
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Beyond the Table PodcastBy Tammy Cohen