Social media can be an overwhelming undertaking for small businesses and entrepreneurs. This week, Brent sits down with publicist Cynthia Smoot. She points you in the right direction on where to start and warns of hiccups you may encounter in your online journey.

Social Media Tips Covered

• First, Cynthia talks about branding for small businesses.
• For example, what would effective branding look like for a restaurant?
• Second, how Facebook changed the marketing game.
• Third, selecting what platforms fit your business.
• Fourth, why Facebook is a great first platform.
• Fifth, what is the difference between your purchaser and your customer?
• Sixth, how to use hashtags on various platforms.
• Seventh, how hashtags create communities.
• Eighth, how to narrow down your hashtag audience.
• Ninth, how to use these platforms for advertising.
• Moreover, how to monitor the return on investment for social media ads.
• Tenth, how to use social media to boost customer service.
• In addition, the current trend: video.
• Then, common mistakes that businesses make in social media.
• Finally, when is it time to outsource?

Your Next Great Listen

If you enjoyed this episode, you might also like:

• Confessions of a Small Business Owner. In this episode, Walter Boyd shares some of his big missteps so that other business owners can avoid the same mistakes.
• Growing Small. In this episode, Dave Borski shares how he used the knowledge gained from working for a big company to start his own small business.
• Business Tenacity. In this episode, Kathy Fielder shares what it takes to pivot a business in amid COVID including her personal story of changing your focus from home furnishings to PPE in just 3 weeks.