Ep. 58: Social Media Hacks for Salon Owners

https://www.instagram.com/laurenlappin_ In this week's episode Lauren shares 10 Proven Social Media Hacks for Salon Owners.(06:35) Reels & Carousel Posts are performing the best at the moment (as at mid-2023).(10:45) Hit One of the 4 Content Pillars - Education, Marketing, Personal or Connection, Entertaining and Inspiring. (17:10) If your content piece doesn't hit one of the 4 Pillars, Don't Post It. (19:20) You need to create content for the right people, Your Ideal Client.(21:55) Engage with your ideal Clients for at least 30 minutes per day. (25:15) Consistency is Key. (26:20) Quality Over Quantity, Every Time! (27:20) Show Up on Stories every day that your Salon is open. (28:45) Feature yourself or a staff member in your first Story of the day (have someone's face in the Story) and use an Engagement Sticker.(30:00) Stories are where your most engaged Customers are on Socials. ( Expert Tips for Stories and Reels: make sure you're looking directly into the camera lens, and not at yourself on the screen - otherwise it will like you're looking down. Also, remember that it's one person watching on one device - so avoid phrases like "Hey Guys" ).

Allure's Instagram: https://www.instagram.com/allure_lashbeautybar Everything Lauren Lappin: https://www.laurenlappin.com.au .... This Episode was Recorded and Produced by Josh Liston at DeadsetPodcasting.com .... This episodes theme music (Title: 'Highlander'') is from the amazing 'Scandianvianz'. Check them out on YouTube here and Subscribe to their Playlists: https://www.youtube.com/watch?v=NIGxBs8IPHM&list;=PLzCxunOM5WFLOaTRCzeGrODz8TWaLrbhv&index;=24