Mae Karwowski is the founder and CEO of Obviously, a leading global influencer marketing agency and technology platform.

Recap / Takeaways

1. If you’re pivoting your business, you don’t have to pivot hard. You can taper off one service and grow the other simultaneously
2. It’s important to know what you’re good at, and what you’re not good at. Identify which things that you need to get better at, and which things you need to outsource.
3. If you’re looking to promote your brand on social media, a great way is to create helpful tip or DIY videos on TikTok and a longer form version on YouTube.
4. If you want to be an influencer, make sure you own your audience. Get a website and a way to sign people up to your newsletter so you can own that audience.
5. If you need to spend time thinking about big picture vision, then block it off on your calendar like it’s a meeting.

Action Item

1. Write out your priorities for the following quarter and even the next 3 upcoming quarters

Connect with Mae

www.obvious.ly

linkedin.com/in/maekarwowski/

twitter.com/maewow

instagram.com/maewow

Go to TheFridayHabit.com to find show notes for this episode. There you can also find links to our websites and ways to get in touch. At the bottom of the page you can download our guide to the Friday Habit system that will show you how to set aside one full day each week dedicated to working on your business instead of in your business.

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