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Please find some links and notes from the 2 Regular Guys Podcast. We welcome back Kristine Shreve of EnMart to dig deeper into Social Media. She talks to us about why Social Media is not non profit and how you should be using social media and maximizing your marketing budget. This will be a great follow-up with Kristine to get you even better information about how to best use social media in your business to increase your reach.

Sponsored by: SGIA.org

Our regular listeners know this, but 2 Regular Guys are all about garment decorating, a bit of fun, and no rants or lectures or selling. We are not doing this for our employers, but rather for our industry. Since February 2013, The 2 Regular Guys have been the first and the most listened to garment decorating industry podcast on this planet! We are humbled by all of you tuning in each week. We work hard to bring you information that will make your business better, and our industry better. Take a look at our incredible weekly guest list and you’ll understand where this industry goes for news, interviews and the heartbeat of garment decorating. Thanks for listening!

News * Inksoft’s The Big Idea Podcast featuring Marshall Atkinson interviewing Terry and Aaron from the 2 Regular Guys - don't miss this fun episode!* Gildan announces plans to close its facility in Hildebran, North Carolina. According to local news outlet, The News Herald, the company notified employees on Tuesday. The newspaper says the company also issued a WARN (Worker Adjustment and Retraining Notification) Act Notice to local county officials. The notice states that the closing and subsequent layoffs include all 100 employees at the Hildebran facility. The company tells the news outlet it is exploring relocation possibilities for employees to other North Carolina locations. Gildan also operates yarn manufacturing facilities in the cities of Mocksville and Salisbury. The news comes as the latest in a series of ongoing consolidations at Gildan. In early 2018, the company closed a distribution center in Anaheim, California and a dyeing facility in Massachusetts.

Social Media is Not Non Profit Aaron: We started this discussion with the topic of how social media is not ‘non-profit’ - what do you mean when you say that? Talk with us about the idea of social media being a ‘for profit’ business activity. Terry: You always see that one post people put up saying “like or share my page to make sure you see my posts” Does that work to keep posts in followers’ feeds? Aaron: If someone knows any buzzwords about marketing, they know ‘ROI’ - what they really want to know is, ‘is social media marketing really worth paying for’ Let’s talk about paid social media ads vs. other methods of advertising in terms of costs, effectiveness, and what makes it different from other marketing channels.  (cost/targeting/effectiveness) Terry: One of the strengths of Social Media is the ability to define an audience; Let’s talk more about how you can target specific groups with social media advertising.