Think you have diversity, equity, and inclusion in your business?? Ha..

You're probably wrong!!

On this episode of the Social Media Lab LIVE I will be interviewing Ayana King from Maximum Communications to dive into how to truly tackle diversity within your business.

Ayana King is a diversity, equity, and inclusion workshop facilitator, social media coach, mompreneur, and nay-slayer.

She teaches social media managers healthy ways to work with platforms, and how to make their content more inclusive.

Should you use hashtags on Linkedin? And if so how many?

We'll find out some updated details from Christina Inge on the Social Media Lab LIVE this week!!

We're gonna dive deep into the data this week with Troy Sandidge on the Social Media Lab LIVE to find out!!

Should your agency focus more on organic community-building strategies for growth and sustainability or focus on ads and paid media for growth?

In this week's episode of Social Media Lab LIVE learn the science behind running a social media agency!

It's not all just cat memes and Tik Tok dance videos (although we love us some cat memes...)

We will be interviewing agency owner Monique Idemudia to find out all the details YOU need to run a successful social media agency!

In this episode you'll learn:

Need more clients and customers?? Duh!?!?! Who doesn't?

In this episode of the Social Media Lab LIVE we'll pick the brain of someone who's been around social media marketing since MySpace was cool!

Casey Zeman will join Scott Ayres for some old school reminiscing and talk about how to use non-salesy webinars to get more money in your bank account!

We will be joined by advertising expert Naira Perez from SpringHill Digital to discuss the SCIENCE of advertising on social media .

Naira has extensive experience in direct to consumer advertising for big Fortune 500 brands and is now taking this experience to help small to medium businesses.

In this episode you'll learn:
1. Why is audience definition important?
2. Are followers still worth acquiring through advertising or should they all be acquired organically?
3. What are the differences between Google advertising and social media advertising?
4. Should businesses advertise on Bing? Is Bing dead or alive?
5. When should a company hire an agency? (and what to ask to evaluate agencies)

In this episode of Social Media Lab LIVE we will be joined by Veronica Sagastume, biz coaching and consulting expert!

We will explore the Science of Creating Engaging Content!

You'll learn:

Get your note-taking abilities ready because this one will be a doozy!!!!

Eddie Garrison (marketing genius and fellow data geek) joins the Social Media Lab LIVE this week to talk about social media marketing for franchises!

In this episode you'll learn:

Facebook ads are confusing, let's face it.

But, they don't have to be.

On this week's Social Media Lab LIVE we will be interviewing Facebook ads expert Rory Stern to dive into everything you need to know to cut your Facebook ad costs while getting more leads and sales!!

Make Money With Podcasting!

Are you curious how to monetize your podcast??

In this important interview, our Content Scientist, Scott Ayres, will interview podcasting expert Phil Pelucha from "Billionaires in Boxers" to find out what makes a podcast profitable!