You have a great product that customers love and one day, someone influential writes about it. The result- lots of visibility that you can't track or retarget. Jason How joins us to test replicating an influencer's article on our site, then driving traffic from a Facebook Ad to it.

Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!

Jenn Herman, award winning blogger and renown Instagram expert asked us to test Instagram pods to see if they really boosted impressions. Should you join an Instagram pod? Let's find out!

We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!

We all know that posting with hashtags can boost your reach and engagement on Instagram. We even conducted a test to prove it. But, how many hashtags should you post? Is there a magic number? Let's find out!

Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!

Instagram business accounts provide you with some additional tools and benefits, but is there a downside and how will it affect you? Let's find out!

Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.

Facebook and Google have the largest advertising networks available, but which one converts better? Let's find out on today's social media lab.

Facebook Live is all the rage these days, but will it perform as well as other types of content on Facebook? Let's find out!