Does Facebook Live really live up to all the hype? We're comparing data to find out on this Social Media Lab episode.

Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.

Mike Gingerich joins us in this experiment to discover the best way to drive organic traffic from the Facebook newsfeed to your website.

Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert?  If so, at what cost?  Jason How joins us for another paid ads experiment.

Are visitors who spend more time browsing your website more likely to click on your Facebook ads and convert?  If so, at what cost?  Jason How joins us for another paid ads experiment.

Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!

Evergreen content is all the controversy these days. Will repeated tweets really benefit your business? What about the risk of losing followers? Let's find out!

Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network.

Melonie Dodaro, the world's most sought after LinkedIn consultant joins us to find out which type of content performs the best on the professional network.

Have you tried running Instagram ads in the Stories format? We did! Jason How helped us compare their performance against ads in the feed and the results were pretty drastic!