Today’s guest, Giselle Ugarte, is an entrepreneur, an advertising whiz and a social media coach. And she has almost 300 thousand followers on the fast-growing platform, TikTok. Giselle believes in the power of video messages to tell your story, including in a job search. She says whatever platforms you prefer, your goal in social media should be to connect with other people, build real relationships and serve your audience, in addition to promoting your products or services. She describes why it’s more important to be authentic than to look your best. And she offers tips to help you up your social presence, wherever you are in your career.