In her Year 1ne, Sophie has worked in a few different contract roles and is currently a Social Media Manager at Paradigm Public Relations, where she manages the social media accounts for seven different clients! Prior to this, Sophie worked at JLM Strategic Marketing, a marketing agency specializing in brand experience or experiential marketing.🤳

Some of the highlights from Sophie and Blair’s chat include the importance of tracking your on-the-job “wins” as they happen, working with a recruiter as part of your job search; and, why it’s important to believe that you own your seat at the table.

In This Episode 🗣️
Sophie’s Year 1ne @ Paradigm Public Relations (PR)
1:30 | Introduction from Sophie
3:00 | Overview of Paradigm PR
5:05 | Working as a Social Media Manager
8:00 | Other Year 1ne jobs before Paradigm PR
9:15 | Why work in social media marketing?
10:20 | Essential software and tools
11:10 | Exciting things in this new job at Paradigm PR
13:50 | What is a “boost” on social media?
16:40 | What’s on your mind in marketing right now?
18:45 | Juggling relationships with multiple brand managers

Getting to Day 1ne: The Job Search
20:25 | Getting recruited on LinkedIn
24:15 | Working with a recruitment company
25:00 | Say you’re looking for a job
27:00 | Hardest part of the job search
28:00 | Pro tip on tracking your wins/accomplishments
30:05 | Transferrable skills from dancing
33:05 | The “What’s your favourite brand?” question

Thing’s I’ve Learned in Year 1ne
35:10 | Rookie mistake on being afraid to share
36:55 | Lesson learned to not “pigeon hole” yourself
38:00 | Pro tip that working in marketing is fun!

The Hottest of Links and Resources 🔥
Connect with Sophie Cugliari: LinkedIn
Brands/organizations: Paradigm Public Relations | JLM Strategic Marketing | The Inkey List | George Brown College | Edgewell Personal Care | Bulldog Skincare | Hawaiian Tropic | Under Armour
Marketing and media tools: Brandwatch | Hootsuite
Connect with The Year 1ne’s host Blair Smith: LinkedIn
Check out The Year 1ne’s show website for past episodes, show notes and more goodness