Don't you just love how many people you can connect with in Social Media? There are no limits, no boundaries, the world is yours. You can build giant followings and a thriving business. But what happens when the social media channel changes, or *GASP* goes away? You don't own your social media following, and in this episode of the Social Media Marketing Happy Hour, Dawn & Traci share what you should be ultimately focusing on as you build your social media empire!