SMMS #211 - We often hear that Instagram is a dying social media platform, that the organic reach simply isn't what it used to be. Now although in some cases this may be correct, in others it couldn't be further from the truth. Those that will tell you this a stuck using the old Instagram growth strategies, thinking that you can post a picture and gain followers. How things have changed, and how things are going to continue to change...

That's why in today's Social Media Marketing School episode I wanted to share my thoughts on the future of content creation on Instagram. Adam Mosseri (head of Instagram) recently announced that Instagram is no longer a photo-sharing platform. These comments alone should be a wake-up call for many.

I hope this episode of Social Media Marketing School provides you with some actionable tips and insights so that you're able to understand the future of content creation on social media, adapt your social media marketing and Instagram growth strategies so that you can continue to succeed on Instagram.

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SMMS #210 - One of the most commonly asked questions when people consider starting an Instagram account is "is it too late to grow a following on Instagram?". So many people believe that Instagram is a "dead" social media platform when it comes to organic growth and growing a following, but I have my own opinions.

That's why in today's Social Media Marketing School episode, I wanted to share my thoughts as to why I believe it ISN'T too late to grow a following on Instagram!

I hope this episode of Social Media Marketing School provides you with some actionable tips and inspires you so that you can begin growing your own following on Instagram and prove all those that doubt Instagram wrong!

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SMMS #209 - Over the past few years the number of people building personal brands has increased dramatically. In a society where the internet and social media controls a large proportion of our lives building a brand around your own person can be incredibly powerful. This explains why there have been so many people set out on journeys to build their own personal brands.

That's why in today's Social Media Marketing School episode, I wanted to discuss whether you should start building your personal today! I go into detail about some of the key benefits of actually having a personal brand and just how much having a personal brand has benefitted me.

I hope this episode of Social Media Marketing School provides you with some actionable tips and clear advice so that if you are currently thinking of building a personal brand or you are in the early stages of building your personal brand and need the motivation to continue, you know just how valuable building that personal brand is going to be for your future.

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SMMS #208 - One of the biggest challenges of being a content creator on social media is that there simply aren't enough hours in the day to get everything done in which we need to. This means that we all must be incredibly organised and understand the best ways in which we can balance our time.

That's why in today's Social Media Marketing School podcast episode, I wanted to share some of my key tips as to how you should be balancing your time as a social media content creator. I go into detail as to what tasks must be prioritised, how to save time and how to maximise efficiency in the tasks you actually do throughout your day.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you gain a greater understanding as to how you should be balancing your time as a content creator on social media so that you know what tasks must be prioritised, how to save time and how to maximise efficiency in the tasks you actually do throughout your day.

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SMMS #207 - Copywriting is one of the, if not THE most important factor when it comes to creating a high-performing piece of social media content. This means that the way you write your content copy has a direct relation to the amount of engagement you receive and how much your following is actually going to enjoy consuming your content.

That's why in today's Social Media Marketing School episode, I wanted to share some of my key copywriting tips for making your social media content more engaging and actually increasing the amount of engagement your content receives!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to improve your social media copywriting skills which can help make your social media content more engaging and increase the engagement your social media content receives.

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SMMS #206 - Goal setting is a key element of any social media marketing strategy, but I feel that many social media marketers set their goals in an incorrect manner. Their goals often lead them to become frustrated with underperforming results and consequently causes them to quit altogether.

That's why in today's Social Media Marketing School episode, I wanted to share some advice on how you should be setting your social media marketing goals by actually sharing how I go about setting my own social media marketing goals.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you're able to set your social media marketing goals in such a way that they provide a clear path for success and help you grow your brand on social media.

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SMMS #205 - Whenever we join a social media platform as content creators, we set ourselves goals that we wish to reach or have a vision as to where we want our accounts to be. However, without any sort of plan in place, reaching those social media goals is going to be very difficult. That means having a social media marketing strategy is incredibly, INCREDIBLY important.

That's why in today's Social Media Marketing School episode I want to share some of my top tips for building your social media marketing strategy. I discuss some of the key pillars your social media marketing strategy needs to contain and how your social media marketing strategy needs to progress/adjust over time.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to build your own social media marketing strategy so that you're able to achieve those social media goals you set yourself.

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SMMS #204 - One of my most commonly asked questions is "Ethan, my Instagram/social media content is underperforming. What do I need to do to fix this?". Most of the time the answer is in the content creation process itself and there are a few key things that simply need fixing.

That's why on today's Social Media Marketing School episode, I wanted to share some of my top tips for fixing your underperforming Instagram/social media content. However, this isn't the normal "how to get more likes", or "how to increase the number of shares". This is looking through the content creation process from a different perspective.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to fix your underperforming Instagram/social media content and consequently achieve your social media goals whether that be growing your following, increasing your engagement, or simply making more sales!

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SMMS #203 - For the majority listening to Social Media Marketing School, the aim of building an audience on social media is to get clients and make money. However, many beginning this journey do not have the luxury of startup capital for spending money on advertisements to get clients. This means that they have to find their clients organically.

In today's episode of Social Media Marketing School, I wanted to share my top tips as to how you can get clients on Instagram without actually spending any money on ads!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to adjust your Instagram marketing strategy and get clients on Instagram without having to spend any money on ads.

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SMMS #202 - If you're creating content on social media and listening to this podcast then it's likely that your aim is to build a business. If your aim is to build a business then the goal of your content and social media strategy is to make more sales and attract more clients. However, more often than not, creators are making some very simple mistakes that are holding them back from making more sales and attracting more clients.

That's why on today's Social Media Marketing School episode, I will be sharing some of my top tips for making more sales and getting more clients on social media!

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can adjust your social media marketing strategy accordingly to make more sales and attract more clients.

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