SMMS #172 - When it comes to creating content, as content creators we have to decide whether we will be creating content for free, or whether we will be making our audience pay for the content (e.g. an E-Book, Course, Coaching). However, it's often difficult to understand the difference between free and paid content and know which of the two you should be focusing on when creating.

On today's episode of Social Media Marketing School, I will be breaking down the differences between free and paid content. I will be sharing my opinion as to why I believe free content is so important and actually explaining when to focus on each.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you are able to improve your content creation strategy, obtain more engagement, and actually get more clients for your business as a result!

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SMMS #171 - Instagram carousels seem to be everybody's favourite content format on Instagram. However, with the increasing amount of Instagram carousel competition, it;'s becoming increasingly difficult to create an Instagram carousel that's actually memorable.

On today's episode of Social Media Marketing School, I will be sharing my top tips on how to make your Instagram carousels stand out from the crowd and have your audience actually remember them, rather them just being "another piece of content".

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can begin creating higher-quality Instagram carousels that people want to engage with and actually want to consume.

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SMMS #170 - Most believe that in order to make money through posting content on social media, you need a large following in order to influence your audience to buy your product or service. This couldn't be further from the truth. There are creators with as little as 100 followers making far more money than those with 10,000 - 100,000 followers.

In today's episode of Social Media Marketing School, I will be teaching you the concept of how to make money and get more clients using social media with no prior following, or if you already have a very small following.

I hope this episode of Social Media Marketing School provides you with some actionable tips and opens your mind to a new perspective so that you too can make money and get more clients on social media with no followers, or only a very small following.

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SMMS #169 - We've all heard the following advice... "if you want to succeed on social media then you just have to be yourself". This is because "being yourself" means you're being your true, authentic self. Although on the surface level this is largely true, many don't understand why this is actually the case, and where and when you should choose to be authentic! 

That's why on today's episode of Social Media Marketing School, I want to discuss the importance of brand authenticity on social media. I'm not simply going to tell you to just be yourself. I'm going to explain why being authentic on social media is so important and how this is going to align with your long term brand strategy.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you truly understand the importance of brand authenticity on social media and can implement the strategies discussed to help your brand grow and succeed on whatever social media platform you may be using.

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SMMS #168 - As creators on Instagram, one of the key performance indicators of our content is the amount of engagement we receive. It's an initial indicator and validator as to how well our piece of Instagram content has performed. Therefore, any way to increase that Instagram content engagement is appreciated by almost all creators.

That's why in today's episode of Social Media Marketing School, I wanted to share some very simple tips that when applied to your content will increase the amount of engagement that Instagram content receives.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can increase the amount of engagement your Instagram content is receiving and take your Instagram page to the next level!

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SMMS #167 - "Quality over quantity" is some of the most commonly shared advice when it comes to creating any form of content on social media. However, throughout my experience of creating content across various platforms, this hasn't always exactly been the case. So the real question is, what should you be focusing on when creating social media content, quality or quantity?

In today's episode of Social Media Marketing School, I will be answering exactly this. I will be sharing my opinion and experiences when it comes to content creating and how in fact you actually need to have a mix of both components.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you may reconsider the way you are currently creating your social media content, and as a result of this change begin creating better content, which will bring you greater engagement and more followers.

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SMMS #166 - It's incredibly frustrating when we put hours of work into creating our content only for it to get no likes, comments, shares, and saves. But, it's likely there's a reason your Instagram content is underperforming and getting no engagement.

In today's episode of Social Media Marketing School, I am going to be discussing the reasons why your social media content may be underperforming (focusing on Instagram).

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can fix your underperforming Instagram content and begin getting more likes, comments, shares, and saves.

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SMMS #165 - I started building my personal brand on Instagram on 2nd June 2020, and originally set out on a 90-day content challenge to test the waters and see what would happen with a structured content strategy, and an effective engagement strategy. Those 90-days flew by and with much success - my follower growth, community engagement, friendships built and so much more were far beyond what I could ever imagine. Now, over a year later, I'm still going.

In today's episode of Social Media Marketing School, now that it's been over a year, I thought it would be fitting to share the biggest lessons learnt from my Instagram journey up to this point.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can possibly begin your own content challenge and replicate the growth success I have managed to achieve on Instagram.

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SMMS #164 - If you listen to the Social Media Marketing School podcast, then it's likely that you're using social media in an attempt to make money. However, I see a lot of people making mistakes when it comes to monetizing their social media platform and are consequently holding themselves back from their true earning potential. That's why in today's episode of Social Media Marketing School, I highlight a few of the common mistakes I see people making when it comes to monetizing their social media platforms. I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can avoid making these same mistakes and actually start getting clients, selling products and making money on social media!

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SMMS #163 - Creating social media content can be incredibly time-consuming. When I first started creating content I was spending around 2 hours creating a single post. I now create a week's worth of content in that same time frame. 

So, in today's episode of Social Media Marketing School, I am going to share my exact content creation process from start to finish and how I'm able to create 5-7 pieces of content in just 2 hours.

I hope this episode of Social Media Marketing School provides you with some actionable tips so that you can reduce your time spent creating content significantly and spend more time doing the tasks that really matter!

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