Social Media Marketing School

By Ethan Bridge

On Social Media Marketing School, we take a deep dive into the realm of social to assist you, your personal brand, and your business.

Covering social media marketing tips across all your favourite p... more

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FAQs about Social Media Marketing School:

How many episodes does Social Media Marketing School have?

The podcast currently has 432 episodes available.

Social Media Marketing School episodes:

November 11, 2020Reasons Why Your Instagram Engagement May Decrease
SMMS #072 - On today's episode of Social Media Marketing School, I am going to be discussing 4 reasons why you may have seen a decrease in your Instagram engagement recently.
Although throughout your Instagram journey you are likely to go through peaks and troughs when it comes to engagement, there are a few reasons as to why your engagement may actually decrease outside of this natural pattern.
The reasons I discuss include:
Your content isn't high quality

You aren't engaging yourself

You have no CTA / You don't start conversations / You close conversations

You aren't utilizing Instagram reels
I hope this episode provides you with some actionable tips so that you can begin to rectify your Instagram engagement mistakes and begin seeing an increase in your Instagram engagement once again!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Interested in coaching? Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
18min
November 09, 2020 SMMS: Building A Simple Instagram Sales Funnel To Monetize Your Page
SMMS #071 - On today's episode of Social Media Marketing School, I am going to be walking your the very simple steps to monetizing your Instagram page.
When it comes to monetizing on Instagram many overcomplicate the sales process when in reality, if you break it down, it's really quite simple.
I walk through the various steps you need to understand to take your new follower to be a client.
I hope this episode provides you with some actionable tips so that you can begin creating your Instagram sales funnel and start monetizing your Instagram page.
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Interested in coaching? Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
16min
November 06, 2020SMMS: How To Pick Your Niche On Social Media
SMMS #070 - On today's episode of Social Media Marketing School, we are talking all about picking a niche on Instagram/social media. I am going to be teaching you what a niche is, why picking a niche is so important, and then how to actually pick your niche by asking specific questions.
The questions I discuss are:
Will your content serve a purpose?

What do you enjoy?

Are there enough content topics?

Is your niche monetizable?
I hope this episode provides you with some actionable tips so that you can successfully pick your niche on Instagram/social media and grow your following as a result!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
17min
November 04, 2020SMMS: Tips For Creating Viral Instagram Reels
SMMS #069 - On today's episode of Social Media Marketing School, I am going to be sharing my 5 top tips for creating VIRAL Instagram reels!
Since their release, reels have taken Instagram by storm and as content creators, we need to be utilizing them to their full potential.
So, in today's episode I walk through the following tips:
Knowing your dimensions

Grabbing attention

Adding captions

Making your reels entertaining

Riding the reels wave
I hope that this episode provides you with some actionable tips so that you can start creating viral Instagram reels!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
19min
November 02, 2020SMMS: 5 Tools To Improve Your Facebook Ads
SMMS #068 - On today's episode of Social Media Marketing School, I am going to be sharing my 5 favourite tools to improve your Facebook ads so that you can become more organised and maximise your return on ad spend.
The tools I discuss are as follows:
Facebook Ad Manager Mobile App

AdEspresso

AdStage

Canva

Connectio
I hope this episode provides you with some actionable tips so that you can now begin utilising the tools I mentioned and make more money with your Facebook ads!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
20min
October 30, 2020 SMMS: The Art Of Storytelling In Content Marketing
SMMS #067 - On today's episode of Social Media Marketing School, I am going to be discussing the importance of storytelling in your social media content.
With the sheer amount of competition on social media nowadays you need to have extremely high-quality content to grab the attention of people scrolling through the feed. Then once you've grabbed that attention it's equally important that you retain that attention.
To retain that attention your content needs to be interesting and this is where the art of storytelling comes into play. A story gives your content meaning and something for the viewer to connect on an emotional level with.
So that's why today I am going to be discussing the ways you can make your storytelling more compelling and the steps to actually write a story within your content.
I hope this episode provides you with some actionable tips so that you can make more engaging content through storytelling.
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
21min
October 28, 2020SMMS: Tools To Help Grow Your Instagram Following
SMMS #066 - On today's episode of Social Media Marketing School, I am going to be discussing my 5 favourite tools that have helped me throughout my Instagram journey so far and have really helped boost my follower growth (indirectly).
I have been creating daily content for quite a while now and in that period seen some great success! But, throughout my journey, I have begun using certain tools that have helped to boost the quality of my content, adopt a superior marketing strategy, produce awesome Instagram stories, and get incredibly organized.
So, I thought id share the below tools that have enabled me to do just that:
Adobe Illustrator/Premier pro

Flick

Unfold

Cutstory

Having a content calendar
I hope this episode has provided you with some actionable tips so that you can now begin using the same tools like me and grow your Instagram following!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
24min
October 26, 2020SMMS: 3 Simple Strategies To Scale Your Facebook Ads
SMMS #065 - On today's episode of Social Media Marketing School, I am going to be teaching your 3 effective strategies to scale your Facebook ads.
When you're new to Facebook ads, the scaling process can be incredibly daunting. You're putting more of your hard-earned money on the line, when previously you may have been at a manageable, steady rate of ad spend.
However, to make more money you have to spend more money! So scaling is necessary if you want your business to progress and achieve any objectives you may have.
The three strategies I discuss are as follows:
Vertical scaling (incremental budget increases)

Audience segmentation

Horizontal scaling (building a stronger foundation)
If you're new to Facebook ads, I hope this episode provides you with some actionable tips so that you can begin to scale your Facebook ads and make even more money!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
19min
October 23, 2020SMMS: The Secrets To Posting Viral Content On Social Media
SMMS #064 - On today's episode of Social Media Marketing School, I am going to be discussing the secrets to viral content. I go into detail about the particular aspects your post needs to include in order to give your content the best opportunity to go viral.
Going viral is not easy and there's no simple hack. Even if you implement all that I mention you still may not go viral. But, you sure are giving yourself the best opportunity to. You have to post valuable content consistently and eventually your strike gold!
The points I discuss are as below:
Catering to the needs and wants of your audience

Having good engagement

Making your content actionable

Making content visually appealing/easy

Having a clear/understandable message
I hope this episode provides you with some actionable tips so that you can increase the chances of your content going viral on Instagram, YouTube, Twitter, LinkedIn, TikTok, or whatever social media platform you may be using!
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Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
20min
October 21, 2020SMMS: Why Your Social Media Content Is Underperforming
SMMS #063 - On today's episode of Social Media Marketing School, I am going to be discussing the reasons as to why your social media content may be underperforming.
It's incredibly frustrating when we put hours of work into creating our content only for it to get no likes, comments, shares, and saves.
But, it's likely there's a reason your content is underperforming and getting no engagement.
The reasons I discuss in this episode are as below:
Not catering to the needs and wants of your audience

Poorly designed / difficult to consume

You have no call-to-action

You aren't grabbing attention

You have no engagement strategy
I hope this episode provides you with some actionable tips so that you can begin creating successful content to achieve higher engagement and grow your audience!
------
Social Media Marketing School - YouTube
Follow me on Instagram: https://www.instagram.com/themarketingethan/
Get two months free on Skillshare and check out my classes: Ethan Bridge - Skillshare
Send me an email: [email protected]
BE SURE TO SUBSCRIBE AND LEAVE A 5-STAR RATING AND REVIEW IF YOU ENJOYED THE SHOW!
...more
17min

FAQs about Social Media Marketing School:

How many episodes does Social Media Marketing School have?

The podcast currently has 432 episodes available.