Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success.