In Episode 18 of The Digital Handshake Podcast, host Scott Jorgensen sits down with Dr. Jerry “Dr. Chiddy” Chidester, a fast-rising plastic surgeon based in Salt Lake City, Utah, who’s redefining what it means to grow a modern practice.

Welcome back to The Digital Handshake with your host Scott Jorgensen! In this episode, we’re joined again by Dr. Ed Gronet from Charlotte, North Carolina, as he shares his insights on how young plastic surgeons can stand out in a competitive field.

What does it take to build a powerful personal brand before you even finish residency?

On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Elizabeth Malphrus, a rising plastic surgeon completing her residency at Penn, who has already built an impressive social media presence with over 30,000 followers.

 In this episode, host Scott Jorgensen sits down with Dr. Shawna Kleban, a board-certified plastic surgeon with the HKB Plastic Surgery Group in Charlotte, North Carolina.

Dr. Kleban shares her journey from aesthetic fellowship to becoming Fellowship Director within one of the fastest-growing plastic surgery groups in the Southeast. The conversation dives deep into massive weight-loss body contouring, the rise of GLP-1 medications, and how plastic surgeons can build trust and connection through authentic digital marketing.

 In this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Alannah Phelan, a Boston-based plastic surgeon specializing in facial, breast, and body procedures as well as non-invasive aesthetics. 

 On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

 In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success.