The Digital Handshake

 On this episode of The Digital Handshake, host Scott Jorgensen sits down with Dr. Lara Devgan, a New York City–based, board-certified plastic surgeon and leading voice in modern aesthetics. 

Legendary plastic surgeon Dr. Mark Epstein shares how informational video content, patient education journeys, and personalization helped double his consultation conversion rates. From early websites to MediaPSC and The Plastic Surgery Channel, this is a masterclass in building trust before patients ever walk in the door.

 In this episode of The Digital Handshake, host Scott Jorgensen, CEO of MediaPSC, sits down with renowned Houston facial plastic surgeon Dr. Raghu Athre to unpack what it really takes to build a successful digital presence in medicine. 

Host Scott Jorgensen sits down with Virginia Beach plastic surgeon Dr. Gianfranco Frojo to discuss the power of authenticity in digital marketing. From Google reviews to viral videos and his million-view YouTube channel, Dr. Frojo shares why showing up as yourself—and creating content you actually enjoy—is the key to connecting with patients. 

Host Scott Jorgensen welcomes Boca Raton plastic surgeon Dr. Charlie Riccio to discuss building a thriving practice in one of the most competitive markets in the country. Just two years out of training, Dr. Riccio shares how Instagram, video marketing, and authentic patient communication are helping him stand out in South Florida’s crowded landscape. He reflects on the balance between professionalism and personality online, the importance of reputation management, and why treating patients like family is the key to long-term success. 

Host Scott Jorgensen sits down with Montclair, New Jersey plastic surgeon Dr. Barry DiBernardo to discuss his three decades at the forefront of aesthetics and marketing. From his early passion for photography to becoming a thought leader in lasers and medical devices, Dr. DiBernardo shares how innovation, honesty, and attention to detail have shaped his career. He also explains why quality visuals, authentic storytelling, and consistency are essential for building a digital identity that lasts. 

Host Scott Jorgensen welcomes Dr. Johnny Mao, a facial plastic surgeon from Orange, Connecticut, to share his journey from head and neck surgery to mastering facial aesthetics. Dr. Mao discusses how his expertise in local anesthesia has shaped his approach to facelifts, eyelid surgery, and rhinoplasty, and why natural results are his hallmark. Beyond the OR, he opens up about balancing family life, his love of high-performance driving, and how video marketing, before-and-after photography, and patient reviews fuel his growing digital presence. 

In this episode of The Digital Handshake, host Scott Jorgensen speaks with Dallas plastic surgeon Dr. Roger Cason about the evolving role of social media in patient engagement. Dr. Cason explains how authenticity, along with before-and-after results and patient education, helps build trust in a crowded digital landscape. He also shares insights on managing online reviews, staying true to professional values, and why transparency is key to long-term success in plastic surgery marketing.

Host Scott Jorgensen welcomes Dallas plastic surgeon Dr. Joseph Kelling to explore how young surgeons can build lasting reputations in today’s digital landscape. Now in his third year of practice, Dr. Kelling shares how patient education, clear communication, and authentic connection foster trust both online and in person. He also reflects on balancing professional growth with family life and why thoughtful use of social media, video, and SEO are essential tools for a modern practice 

In this episode of The Digital Handshake, host Scott Jorgensen sits down with renowned plastic surgeon Dr. Jason Pozner to discuss the importance of authenticity in building a strong digital presence. From navigating online reviews to balancing credibility with marketing trends, Dr. Pozner shares lessons learned over decades of practice. He also offers candid insights into smart investments, the pitfalls of gimmicky social media tactics, and why treating patients like family is the foundation of long-term success.