The Digital Handshake

In this episode of The Digital Handshake, host Scott Jorgensen sits down with plastic surgeon Dr. Edward Gronet to explore how first impressions are built long before patients walk into the office. From the power of word-of-mouth to the role of social media, video, and educational content, Dr. Gronet shares strategies for cultivating trust, credibility, and connection in the digital space. He also discusses future trends in patient engagement, including immersive tools and behind-the-scenes education, that are reshaping how surgeons connect with their communities. 

Episode 1 – Kick Off

In the debut episode of The Digital Handshake with CEO Scott Jorgensen, we set the stage for a brand-new podcast dedicated to the way plastic surgeons present themselves online in 2025. Your “digital handshake” is the first impression you make with potential patients before they ever step into your office. Scott introduces the core themes of the show: what works (and what doesn’t) when it comes to building trust, standing out, and showcasing your practice in today’s fast-moving digital landscape. From websites and social media to video content and reputation management, this podcast will break down the strategies that matter most for surgeons who want to connect authentically and grow their practices. If you’re a plastic surgeon, or part of a practice team looking to sharpen your online presence and master the art of the digital first impression, this quick overview will give you a clear look at what’s ahead.

Episode 2 – Interview with Dr. William Adams, Jr.

In this episode of The Digital Handshake with CEO Scott Jorgensen we sit down for a chat with Dr. William Adams, Jr., the No. #1 Breast Plastic Surgeon named by Newsweek Magazine. Dr. Adams gives his detailed insight into what is your digital handshake and how you get a firm grasp on what it takes to build a lasting presence in the digital space in 2025. As well as who Dr. Adams would sit down with for dinner if given the choice.