Digital Hospitality

Social Media Rule #1: You’re Going to Suck When You Start

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David Lissah didn’t move to Bulgaria planning to be a content creator — but that’s exactly what happened. By sharing his honest story online, he built a personal brand, launched a freelance business, and discovered the power of authentic content. In this conversation, Lissah shares how staying true to yourself (and setting healthy boundaries) leads to long-term success. He explains why business owners are already creators — and why documenting your journey opens doors. Whether you’re an aspiring influencer or a business owner on the fence about content, Lissah’s story will motivate you to start.

Interview Takeaways:
  • Authenticity Wins Every Time – David Lissah learned the hard way that forcing content that doesn’t feel right only burns you out. Whether you’re a business or a creator, staying true to yourself builds lasting connections.
  • Boundaries Make the Dream Work – From working with his wife to setting strict work hours, David shares why structure and clear boundaries are the secret to making content creation sustainable — and fun.
  • You’ll Suck at First — That’s the Point – Everyone starts at zero. The key is to pick up your phone, hit record, and get comfortable being uncomfortable.


    • Episode Links:
    • David Lissah Instagram: https://www.instagram.com/davidlissah_/
    • David Lissah TikTok: https://www.tiktok.com/@davidlissah_
    • David Lissah Facebook: https://www.facebook.com/davidlissah1/
    • David Lissah YouTube: https://www.youtube.com/channel/UCF_uDfvxHqJVl_asiwiMrlA
    • Cali BBQ Media: https://content.calibbq.media/
    • Shawn Walchef on LinkedIn: https://www.linkedin.com/in/shawnpwalchef/
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      Digital HospitalityBy Shawn P. Walchef
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