SMPR. Social Media Press Releases – Do You Know Where Your Press Release is Going?


Finding new ways to reach the media people to garner quality news coverage is more than an art, it’s a science. That’s why Social Media Science has taken up the challenge of maximizing the benefits of press releases. You can call them news releases, press releases or media alerts. It doesn’t matter what they’re called, what matters is where they end up.


Dan Gronsbell, CFO and VP of Strategy for Social Media Science explains how new technology and new rules are changing the news release distribution process. Social Media Press Releases or SMPR goes way beyond the traditional news release approach. Learn how technology and good old fashioned news reporting are coming together in this ten minute interview with host, Steve Dahl.


Visit SocialMediaScience.com to learn more about SMPR.

Content Syndication – Good for Small Business, Great for Big Business. Distributing your content around the planet takes time, money and energy. Yet, there is a secret weapon being offered by Social Media Science to simplify that process. Syndicating your articles, blog posts, videos, and any other content is a powerful way to build credibility and social buzz on the Internet.


Most companies, large and small struggle with finding ways invest the time in creating a social buzz without breaking the bank. Getting caught up in social media administration can be a time killer but Social Media Science’s CFO and VP of Strategy, Dan Gronsbell shares some innovative tactics one can use to squeeze more Return on Investment out of your social media efforts. You already have the content but by learning how to leverage it through syndication you can multiply it thousand fold.


Listen to this ten minute show as host, Steve Dahl digs into the pros and cons of content syndication. Visit SYNND.com.

Charles Heflin and Dan Gronsbell welcome industry kudos as they share the powerful secret weapon behind the success of Social Media Science. Steve Dahl interviews these content syndication pioneers on Blog Talk Radio.If you've ever wondered how to get more people to your website without working 25 hours a day, content syndication may be the solution. The Search Engine Optimization world has recognized SYNND for it's high tech automation of a wide variety of critical marketing functions. Listen to this ten minute interview and learn how you can have thousands of marketing tasks done for your business, every month with a click of your mouse. Here's the news release regarding the award Tom Rozof, Charles Heflin, Joerg Weishaupt and Dan Gronsbell just received for the pioneering efforts in social media marketing with their very cool tool called... SYNND.

Today, the SYNND system developed by Social Media Science, received the TopSEOs.com award for “content distribution”, and maintained its position as the world’s most powerful Social Buzz engine.

The award identifies SYNND as a best of breed product when compared with all other software options within the same category. The uniqueness of SYNND comes by way of blending both natural, human promotion via a large connected community, with incredibly advanced, automation technology. SYNND allows a user to distribute and promote all forms of online content. This process, popularly known as “content syndication,” circulates content around the globe through the top social networks, including Facebook, Twitter, Digg, StumbleUpon, etc., from one dashboard.

Since SYNND can syndicate any content with a URL, including Video, Press Releases, Podcasts, Blog Posts, Articles, etc., it’s the ideal tool for any business. Visit social media science.com for more details.

Competitors hate when you do this simple thing... Produce more content than they do. If you’re new to Internet marketing you might not know what that means. If you’ve been around the online marketing world for some time you know that content is king but you also know you could produce more of it. Thomas Rozof and Charles Heflin explain how their content syndication tool called Synnd, drives traffic to websites. Content is defined as everything you produce and put online such as: articles, videos, blog posts, Tweets, status updates, PDFs, photos, and Podcasts. The search engines love this stuff and if you can produce more than your competitor, you win at the search game!

Simple Yes, Easy? Well…
That sounds pretty simple but it’s really a lot of work. That’s why Rozof and Heflin have been developing and polishing this automated marketing gem called Synnd for the past couple of years. Synnd is a content syndication network that uses automation and content distribution to multiply your marketing efforts tenfold.

When you produce an article and put it online in hopes that people will find it in their search results; that’s good online marketing. But what if that same article was converted into ten different versions and then talked about, blogged about, voted on, and bookmarked by hundreds of other people? Which article would bring you more traffic? Which article would bring a better ROI? When an article is leveraged like that and distributed beyond the typical, that’s called a syndicated article and THAT’S GREAT online marketing!

In this show, Charles Heflin and Tom Rozof explain how their marketing tool does the hard work for you. Synnd will take any and every piece of quality content you produce and multiply it, leverage it, bump it up in the eyes of the search engines and the social networks. With every piece of content you produce, you have an army of members behind you telling the world they like your video, your post, your Tweet or any content!

Does your business have the deadly Digital Virus? Local marketing tips are a dime a dozen but when you're losing sales and you don't know why you might consider a review of your sales funnel. If you don't have one or don't know what it is, Tom Rozof and Charles Heflin of Social Media Science and Local Web Science describe what the sales funnel is and why it is so critical to any local business maintaining a competitive stance in a tough marketplace. Internet marketing has created ample ways to market national and local businesses but the problem arises when local business owners forget the selling process and expect their web marketing to deliver results without a solid plan. Just doesn't work that way! Social Media Science co-founders, Thomas Rozof and Charles Heflin have mastered the sales funnel process. They describe the process, the technology needed and the strategies you can use to compete with your local marketing ideas. Visit their site for free reports on how the Digital Virus is affecting America and how you can avoid letting your business get infected! Social media marketing makes sense when you listen to Local Web Science Today!Steve Dahl of Dahl marketing in San Diego hosts this lively conversation in his humorous and wacky kind of way.

Build it and They Will Come... but Once! This is a serious threat! Your website needs to be updated often to compete on a local level. How do you find the time? What do you do first? Listen to Steve Dahl, Charles Heflin and Thomas Rozof discuss the latest techniques for getting web traffic locally. The biggest threat to your local success is that gray matter between your ears! Don't let stinkin' thinkin' keep you from finding new ways to market your business! Learn more at www.LocalWebScience.com

-- How to Write Web Copy Like a Pro --
What is the newest style of writing to attract today's short-attention span visitor? What specific steps should you take to optimize your web copy? What are the top three ways to motivate your visitors to take action on your site? This is a POWERFUL interview with SPECIFIC actions you can take when writing your website, blog, or any other web copy. Thomas Rozof and Charles Heflin describe specific copywriting tactics you can use to make your local marketing efforts much more effective. Here are a few of the points Tom Rozof made. (You'll find more in today's blog post).

------ Simplify your message. Keep your offer nice and clear, to the point in a friendly but direct way. Tell them what you do, how you do it and why you are better or different than other choices.

------ Give facts – give them plenty of reasons why to buy.

------ Keywords - Use keywords that people are searching for. Write with keyword density higher at the start of your web copy. Have that list of keywords in front of you that you know are important but don’t stuff your copy with keywords because it will become immediately obvious to any visitor. Use Google’s keyword tool. Simply act like your customer and search for your products and services yourself. See whose sites come up. Look at their copy!

------ Call to action -Tell your web visitor what to do. Ask them to fill out a form, drop you an email, sign up for a newsletter, but take action.

------ Bullet points – some people like to read details, others like just the highlights, give them some of both.

------ Features and benefits - talk in terms of features AND benefits, what’s in it for your visitor? What are the absolutely unique benefits of your product or service?

------ Speak from your heart – Tell your story as authentically and one-on-one as you can. You are only talking to one person at a time.

Visit LocalWebScience.com to learn more and receive your free Special Report.

There’s a silent killer on the loose and it’s aimed right at the small business owner in the U.S. In fact, industry analysts predict that over the next five years this killer will eliminate hundreds of thousands of small companies one by one…slowly…but ruthlessly. It’s not a random killer, it’s more of an infectious disease-kinda-killer and it’s highly contagious to local business owners. As with most infectious diseases it kills the weak and unprepared first. We call this silent killer the Digital Virus and if you care about your business you must begin now to take steps to prepare for its inevitable infection into every part of American business culture. It's just deadly to think that you have to do it all yourself. You have a business to run so run it! Learn how to outsource your marketing in a cost-effective manner. Steve Dahl, host of Local Web Science Today grills Thomas Rozof and Charles Heflin on the TRUTH about building your own websites. They give you the pros and cons in this lively interview. Learn more at Local Web Science.com.

In this nuts and bolts Podcast on Market Research, Thomas Rozof and Charles Heflin of Social Media Science discuss the myths and realities of market research for the small local business owner. Market research can be affordable and effective if you know where to begin. Of course, you think know your business from your point of view but what about everyone else’s point of view? One reason you should begin facing new challenges with market research is that sometimes you just don’t know what you don’t know! Nobody knows what prospects and customers are thinking or doing by guessing. Yet, that’s what most business owners still do… guess! If you’re ready for a more scientific approach to growing your business, then this Podcast of Local Web Science Today may change how you do business forever. Here are some of the Research Payoffs: • Re-establishing relationships with past customers. • Reactivating dormant customers • Increasing awareness of new or forgotten products and services • Uncovering missed opportunities – right under your nose • Confirming your marketing direction • Identifying pending problems • Giving customers chance to vent • Reinforcing existing sales efforts • Providing feedback for staff that doesn’t interface with customers • Preventing costly mistakes • Identifying market trends early enough to prepare • Giving investors needed feedback In this Podcast, host, Steve Dahl gets these social media marketing experts to reveal SPECIFIC tactics for getting free market research done, SPECIFIC tools to watch and beat the competition and SPECIFIC ways to outwit and out market the competition. Tom Rozof and Charles Heflin are founders of Social Media Science, Local Web Science and Synnd Software. Learn more about them at www.SocialMediaScience.com and www.LocalWebScience.com.

The Science of Online Marketing is revealed in this Podcast. Local business marketing is tough. Internet marketing experts (as well as brick and mortar business experts) Thomas Rozof and Charles Heflin share aggressive marketing tactics using social media marketing that helps local business and small business owners compete. In this episode host, Steve Dahl grills the gurus about the Six Pillars of Online Marketing that Local Web Science teaches at their new website. Rozof and Heflin are founders of Local Web Science, Social Media Science and Synnd Software. Social media gets a ton of publicity but very few small business owners have learned how to monetize it as an effective marketing tool, until now. Local Web Science is a scientific marketing platform that takes the concept of “outsourcing” to an extremely high level at a very low cost. This highly automated, yet human-reviewed system works through a network of real people and a technologically advanced system that connects people and content to all areas of the Internet, making it seamless, worry free and cost effective for any business owner that desperately needs professional marketing but doesn’t have the time to get it all done. If a local business website is not interactive, locally listed, fully integrated into an online local business strategy, it is no longer standing still, it’s going backwards. The frightening fact is that 97% of all the websites get zero traffic, nothing at all. The competition in every business category is growing and the competitor who learns how to dominate his local market first will be very hard to beat. Time is running short for the local business that wants to stay competitive. As more and more people learn to research and shop online, more and more local businesses will disappear if they have not made their online presence known on a local level. The educational videos are available at no charge. For a free consultation, visit www.LocalWebScience.com.