In this episode of Business Growth Hacks, hosts Andrew Brockenbush and John Fritzsching touch on effective strategies for leveraging social media to grow your business. They explore the power of social media contests, the importance of engaging with your audience, and how to make the most of tools like Gleam to drive more traffic and build a loyal following. Whether you’re looking to increase your email list, grow your Instagram followers, or simply understand the evolving landscape of social media marketing, this episode is packed with actionable insights.

Key Points:

- [0:00] Introduction to Social Media Strategies  

  Andrew and John kick off the episode by discussing the critical role social media plays in business growth and introduce the main topic: effective social media strategies.

- [0:38] The Power of Social Media Contests  

  The hosts highlight how social media contests can be a game-changer for engagement and growth. They mention the tool Gleam, which simplifies running contests and offers bonus entry points for additional actions like visiting a website or subscribing to a YouTube channel.

- [1:47] Building Your Email List with Contests  

  The conversation shifts to the value of email lists and how contests are a smart way to collect high-quality email addresses from participants who are genuinely interested in your brand.

- [4:53] Engaging with Your Audience  

  John emphasizes the importance of listening and responding to your audience on social media, noting that genuine interaction can build strong customer loyalty.

- [6:33] The Evolving Sales Process  

  The episode concludes with a discussion on how the sales process has changed in the digital age. Today’s consumers are well-informed, and businesses must focus on meaningful interactions rather than just pushing sales.

Quotable Moments:

[0:19] "For those of you out there listening, it’s not always going to go as planned. But that’s okay." - Andrew

[4:53] "One thing that I would say about social media to remember is we can be such vain creatures. And wherever you can play up vanity in your favor, do it." - John

[6:54] "Someone who doesn’t feel valued isn’t going to be loyal to your brand or your company, no matter what." - John

Links Mentioned:

Gleam.io: https://gleam.io

Beefy Marketing: https://www.beefymarketing.com

Social media can be a powerful tool for business growth if you know how to use it effectively. From running engaging contests to interacting meaningfully with your audience, the strategies discussed in this episode are sure to give your business the boost it needs. Don’t forget to check out the resources mentioned and start implementing these tips today!