In this episode, we team up with our marketing partners, Dealers United, for a deep dive into social media strategies and the power of authentic branding. We kick things off by introducing our guests and setting the stage for a discussion on the National Auto Dealers Association (NADA) and its impact on the automotive industry. Together, we explore how our partnership has helped elevate dealership performance through a focus on organic, local reach.

We also highlight the evolution of dealership content, the importance of team member involvement in online storytelling, and how to bridge the gap between online engagement and in-person customer experiences. Finally, we discuss the value of humanizing your brand by showcasing company culture, community involvement, and authentic stories that build trust and loyalty.