Want to learn some real social media strategies that work? Then you’re in the right spot! Holly McCaw, APR is going to provide some guidance that you can use right away in your district.

IN THIS EPISODE, HOLLY SHARES:

• Why she runs only district social media accounts and not separate school accounts for her district of 2,400 students
• How she gets great stories to share from her five different schools, including a strategy that I have never heard before
• What she included in her back-to-school talk with staff in order for them to get more involved in social media
• Two of her best social media posts so far this school year.

SPECIAL GUEST

Holly McCaw, APR

Director of Communications

Otsego Public Schools, Michigan

Twitter: @McCawHolly

Email: [email protected] 

School Website: https://www.otsegops.org/ 

Facebook: https://www.facebook.com/otsegops 

YouTube: https://www.youtube.com/channel/UCImMSTnXYmVkMOsqCGUnmoQ 

Twitter: https://twitter.com/OtsegoSchools 

Instagram: https://www.instagram.com/otsegoschools/

USEFUL INFORMATION

• Social Media Guidelines for accounts associated with the school
• Here are the slides that Holly used to talk to her staff about social media - click here
• 9/11 social media post - reached over 20,000 people
• Football kindness post - reached over 55,000 people

MORE RESOURCES

Free Video Training: Learn the simple secrets behind social media for K12 schools!

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