When you grab your phone to get on social media, do you ever stop to ask yourself, “Why am I reaching for this?” Better yet, “Why am I reaching for this specific platform?”

When you are gathering information, you may reach for a platform like Pinterest. When you want to mindlessly scroll, you may be reaching for Instagram or TikTok. But most of the time, there is a conscious or subconscious reason why you are reaching for a certain platform. 

The same is true for your clients! I hear people say all of the time, “Well my ideal client isn't on that platform.” However, is that really true? Most of our clients use all social media platforms, again for different reasons at different times. So, what if by not posting to all of the platforms you could be missing out on a critical touch point for a potential client? 

Learn more about your ad choices. Visit megaphone.fm/adchoices