In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success.

Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience.

Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients.