The Social Takeoff Podcast with Kelli Hayes Smith

Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟.

It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️.

Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️.

By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️.

00:00 – Introduction: Main Character Energy for Travel Agents 🌟

04:15 – Crafting Client-Centered Content ✨

13:46 – Personal Branding and Connection Points in Travel 🌍

21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝

LINKS

www.instagram.com/kellihayessmith

www.instagram.com/careersonvacation

www.facebook.com/groups/careersonvacation

www.wanderlustceo.com/readynow

In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty.

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SEO Keywords:
Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building

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🎧 Hit Like, Subscribe, and the Notification Bell to stay updated on the latest strategies to elevate your travel business! Let’s make your marketing as unforgettable as your best vacation!

🎙 Welcome Back to The Social Takeoff Podcast! 🚀
Hey, Travel Pros! Kelli Hayes Smith here, your navigator in the ever-changing world of social media marketing for the travel industry. After a short break, I’m back to help you boost your travel business and revamp your online presence! 🌍✈️

In this episode, we’ll cover:

🎧 Don’t miss the sneak peek: We’re diving into goal setting and buyer journey marketing in upcoming episodes—perfect for travel agents looking to elevate their marketing strategy! 🎯

🛑 Like, Subscribe, and Hit the Bell to stay updated on all things social media for travel agents. Let’s take your travel business to the next level together!

LINKS

www.instagram.com/kellihayessmith

www.wanderlustceo.com

www.instagram.com/careersonvacation

https://www.facebook.com/groups/careersonvacation

So, in this chat, Kelli Hayes Smith dives into why some travel agents aren't raking in those dreamy bookings they're after, all tied up with their marketing strategies. First off, many folks out there don't quite grasp what travel agents actually do, so it's vital to spell out the perks of their services nice and clear. Then there's the dance with objections; gotta face 'em head-on, like dealing with concerns about costs or who's steering the vacation ship. Lastly, it's all about knowing your ideal client inside and out, their quirks and woes, so you can whip up content that speaks right to their wanderlusting souls.

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Get ready to shake off the negativity and embrace the bright side as we dive into recent challenges faced by travel agents and how they're flipping the script with transparency and flair.

Chapters:

00:00 - Navigating Stormy Seas: Recent Negative Incidents Involving Travel Agents

03:18 - The Traveler's Tale: The Perception of Travel Agents as Non-Essential

08:10 - Facing the Music: Addressing Concerns and Objections in Marketing

11:09 - Content Carnival: Creating Content to Combat Negative Perceptions

13:44 - Behind the Scenes: Explaining Payment Processing, Booking, and Planning Processes

15:21 - Owner's Oasis: Addressing Concerns for Travel Agency Owners

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Hey there, fellow travel enthusiasts! Did you hear the buzz? Disney just dropped the bombshell of early 2025 packages, catching everyone off guard. But fear not, we've got you covered on how to seamlessly blend this surprise into your content strategy without leaving 2024 in the dust.

Key Takeaways:

Episode Chapters:

00:00 - Disney Drops the Bomb: Early 2025 Packages
03:18 - Crafting Content Pillars and Initiatives
08:57 - Navigating the Marketing Maze for 2025 and 2024
13:14 - Rekindling Relationships: Email Marketing for Ghosted Clients
15:53 - Facebook Fun: Engaging Groups and Virtual Hangouts
19:12 - Price Patrol: Monitoring and Service Spotlight
21:06 - Chatting it Up: Threads and Conversations
23:25 - Mixing 2025 into Your Content Cocktail
24:15 - Amping Up the Excitement and Building That Waitlist
25:52 - Wrapping Up: Conclusion and Your Call to Action

Hey there, fellow travel agents! Get ready to dive into some juicy marketing tips with Kelli Hayes Smith on this episode. She's here to help us navigate the wild world of social media content creation and engagement.

First up, Kelli tackles the beast of perfectionism head-on, giving us some killer strategies to squash it and actually get stuff done. Then, she spills the beans on how to brainstorm content ideas like a pro – think asking your audience, jotting down FAQs, and networking with other industry peeps.

But wait, there's more! Kelli drops wisdom bombs on boosting engagement (hint: it's all about interaction), teaching beginner-friendly content to cast a wider net, and using sneaky strategic content to upsell your awesome services.

Oh, and don't even get us started on timing and post types – Kelli's got the inside scoop on that too. Plus, she'll help you conquer your fear of the camera and nail that on-screen presence.

And hey, forget just promoting destinations – Kelli's all about highlighting the value of your services, baby. Wrap it all up with some tips on writing killer captions and keeping it real on social media.

So sit back, relax, and soak in the goodness. Let's rock this marketing game together! 🚀