Masters in Travel

In this milestone episode (200 episodes later...wow!), Brianna chats with Valerie Merut, founder of social media marketing agency Cerita, to explore the vital role of storytelling in social media for travel businesses. Valerie shares her expert insights on building relationships and trust over time through authentic, personal content that truly invites your clients into a story. Learn about strategic social media planning, the significance of engagement over follower count, and practical tips for creating impactful and relatable content.

Remember when AI wasn't a part of our daily lives? How quicklly things can change, but that doesn't have to be a scary thing! Join Whitney as she chats with Emily Kessler, the communications specialist at Gifted Travel Network, about the transformative potential of AI tools for travel businesses. Learn from the expert about how AI tools like ChatGPT, Google Gemini, and Toby AI can streamline tasks and improve communication quality. Plus, learn practical applications for integrating AI into your workflows to achieve greater efficiency and impact. Whether artificial intelligence scares or excites you, this episode will give you insights about how to use these tools for your benefit.

We're getting closer to the end of the year, which means that even though inquires are slower right now, travel advisors are preparing to ramp up in 2025. In this episode, Whitney and Brianna share about their current journeys to reach more clients in 2025, brainstorming various marketing strategies like targeting certain destinations through content and utilizing quizes on websites to engage visitors. This candid convo also touches on financial planning, client engagement strategies, and the value of team experiences in boosting employee retention and business growth.

Let's talk about FAMs! Brianna is joined by her agency team, Kelsey and Ellen, to debrief their recent self-FAM trip to Peru. Gain some colorful insights into this experience, plus the team shares why self-FAMs are key to a travel advisor's success. Plus, hear how the experience helped benefit their team personally and professionally, and the special moments that help them grow stronger as a company. So whether you're a solo advisor or part of a growing team, you won't want to miss this deep dive into the value of self-FAMs and how they can transform your business.

What questions are travel advisors asking their clients to build loyalty and plan unforgettable travel experiences? Back by popular demand, Sandy Saburn of Gifted Travel Network shares her insights about the questions she hears all too often...and the questions too few advisors are asking. Insights from this conversation will help any advisor improve their communication with clients and set up the foundation to see steady, predictable business growth.

What is AI's role in the travel advising industry, and what are today's travelers actually looking for? Oh, and how can travel agency owners truly elevate themselves and the industry to a level of respect and professionalism that matches those of other industries? In this episode, Jenn Lee joins Whitney to dive into these BIG questions! They talk about how AI is revolutionizing marketing, client communication, content creation, and more...and how it can help you, not hurt you. Plus, they explore what clients are actually hoping for when they book with a travel advisor and how you can elevate your business as a legimitate service provider.

It's a topic many travel business owners can't get off their minds – hiring. This week, Grace Van Hollebeke of Lucia joins Whitney to talk about how to find the right fit for your team, delegate, train, and continue to fit employees and ICs into the right parts of your workflows. So whether you have hired and looking to improve your team workflows, or are thinking about finding help, this episode gives actionable insights to guide any travel business owner.

On this week's episode of Shop Talk, we are covering a variety of topics – quiet months in business, handling difficult conversations with supplier partners, and communicating to skeptical clients about our planning fees. Plus, Whitney fills us in on her journey of embracing a business rebrand and trying to attract new clients. And Brianna's plans for her team FAM to Peru is that does or travel inspiration that reminds us why we are in this industry to begin with.

This week on the podcast, we're covering a favorite topic at Masters in Travel – mentorship! Mentor and mentee Margaret Haas and Brittany Pigorini join Brianna to talk about their experiences on both sides of the mentorship relationship. But if you think that mentorship is just one travel advisor teling another how to build a business, think again. Margaret and Brittany shed light on the intricacies of a mentorship that helps a newer travel advisor build a business vs. copy one. Tune in to hear more about each of these advisors' personal journeys to career success and how walking alongside a colleague made all the difference.

"If you aren't working hard, you're hardly working." Heard this before? On today's episode, Brianna is joined by Marcie Muensterman, a seasoned travel advisor, to talk about why this old adage doesn't have to be true for travel advisors. Hear about how Marcie shifted from a hustle-driven career to a balanced, profitable business model. She shares her strategic insights on the math behind business decisions, how to work fewer hours and still deliver top-notch results, and maintaining boundaries. So, if you're craving some reclaimed time and less hustle, tune in!