Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776


Looking for tour operators who aren't just another name on the major booking platforms? 

I'm breaking down the messy but wonderful world of finding those hidden gem operators who create truly unique experiences for your clients. 

We explore the blurry lines between travel advisors and tour operators, decode confusing industry terms like DMCs and receptive operators, and tackle the real challenges around payments, communication, and building trust. 

My guest Mitch Bach from Tourpreneur shares insider secrets on how to move beyond the big platforms and connect directly with local operators who can deliver those wow-factor trips your clients are actually asking for. 

Plus, we cover the homework you need to do before reaching out and the best practices that turn one-time bookings into lasting partnerships. 

Mitch's list of Tour Operator Terminology: https://tourpreneur.com/tour-operator-terminology/

Register for Tour Week: https://tourweek.travel/

Tourpreneur FB Group: https://www.facebook.com/groups/tourpreneur/


Questions this episode answers:

• What is the difference between a travel advisor and a tour operator?
• What are the different types of tour operators travel advisors should know about?
• What is a DMC and how does it differ from other tour operators?
• What is the difference between inbound and outbound tour operators?
• Why do tour operators prefer working directly with travel advisors instead of booking platforms?
• What insurance do travel advisors need when operating group trips?
• How can travel advisors build trust with tour operators?
• How can travel advisors find niche and specialty tour operators?
• What credentials should travel advisors look for when vetting tour operators?
• Where can travel advisors network with tour operators in person?
• What technology tools help travel advisors work with tour operators?
• What questions should travel advisors ask potential tour operator partners?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776



Ready to turn your travel expertise into speaking opportunities that actually grow your business? 

I'm breaking down my exact process for crafting speaking topics that get you booked, from nailing the specificity that makes event organizers stop scrolling to strategically planning around the offers you want to pitch at the end. 

You'll get my insider tips on what you actually need to submit when applying for speaking gigs, plus the etiquette and professionalism tricks that separate the pros from the not-yet-ready's. 

Whether you're eyeing podcast guesting, formal presentations, or webinar hosting, I'm sharing the behind-the-scenes tactics that have helped me land speaking opportunities with other renowned industry leaders. 

Apply to be a speaker at Host Week 2026:  https://hostagencyreviews.com/page/speakers



Questions this episode answers:

• What makes a speaking topic specific enough to stand out from competitors
• How can I tailor my speaking topics to different audiences?
• What's the difference between podcast guesting and formal presentation requirements?
• How do I plan my speaking topics around what I want to sell?
• How should I dress and set up my space for virtual speaking engagements?
• How do I use ChatGPT to improve my speaking topic titles?
• What questions should I prepare for podcast interviews?
• How do I drop content mentions during my presentation without being pushy?
• How many speaking topic proposals should I submit to one event?
• How do I turn speaking opportunities into actual travel clients?
• What lighting and background setup makes me look professional on camera?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

You can't just pick one marketing strategy and call it a day, especially if you want to build a real presence online that actually converts. 

I'm breaking down my marketing matrix system that covers all four essential pillars: meeting new people, connecting with them, converting them into clients, and keeping those relationships alive long after the trip is booked. 

We're talking about creating that beautiful multi-channel approach that works with your personality and capacity, because things don't have to be perfect or polished anymore, they just need to be authentic and connecting. 

I'm also sharing my favorite inner work exercises that'll help you figure out your unique why and create content that positions you as the go-to travel advisor in your niche. 

This is your roadmap to building a marketing ecosystem that brings in clients consistently without burning you out.

Questions this episode answers:

• How do you meet new clients as a travel advisor?
• How does SEO and AI optimization work for travel agencies?
• What social media strategies work best for travel advisors? 
• How do you convert leads into paying travel clients?
• What should you include in a travel advisor discovery call?
• How do you reconnect with past travel clients to get repeat business?
• What is the onion layer exercise for travel entrepreneurs? 
• How do you create a content marketing system for your travel agency?
• What buying stages do travel clients go through?
• Why should travel advisors send birthday cards and direct mail to clients?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Save your spot for Prep for Wave Week :) https://programs.steeryourmarketing.com/prep-for-wave-week

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get ready to rock your travel business because I'm spilling what Netflix's "Building the Band" highlighted for me about building a successful travel agency! 

Just like those musicians had to put themselves out there to get noticed, you've got to stop hiding and start showing up in the right spaces where your ideal clients are hanging out. 

I'm breaking down how to create raving fans who can't stop talking about you, why niching down is like finding your signature sound, and the super impactful power of strategic partnerships with local businesses. 

Plus, I'm sharing some creative ideas for joint venture trips that'll have you thinking way outside the box. 

Trust me, these entertainment industry gems are about to transform how you think about marketing and growing your travel business!

Questions this episode answers:

• How can travel agents put themselves out there to attract more clients?
• Why should travel advisors focus on making clients feel something special?
• How can travel agents work with local businesses to grow their client base
• What's the difference between referrals and raving fan referrals in travel?
• How do you find the right venues and spaces to market your travel business?
• How can travel agents build joint venture partnerships with breweries and entertainment venues?
• What makes some travel agents stand out more than others? 
• How do you create memorable client experiences in travel planning?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Save your spot for Prep for Wave Week! https://programs.steeryourmarketing.com/prep-for-wave-week

Welcome to the fourth and final episode of this year's Summer Selling Series!

I'm sitting down with cruise expert Korrine Johnson of Travel Biz Boss to break down exactly how travel advisors can build a profitable cruise-focused business without burning out. 

We're talking real numbers - like how selling just one cruise per week can net you $30K+ annually, and why specializing in cruises is actually the secret to scaling faster than trying to be a generalist. 

Korrine shares her journey from fighting the "I don't just book cruises" mentality to embracing cruises as the easiest, most profitable segment of her business, plus her best sales tips for upselling clients from balconies to suites. 

You'll discover why that three-night Bahamas cruise booking could be the start of an 18-year client relationship, and get the inside scoop on automating onboard bookings for passive income. 

Plus, stick around for a major announcement at the end of the episode that you won't want to miss! 

Visit Korrine's Website: https://www.travelbizboss.com/

Connect with Korrine on Social: https://www.instagram.com/travelbizboss/, https://www.facebook.com/travelbizboss/, https://www.linkedin.com/in/korrinejohnson/

Questions this episode answers:

• What commission rates can travel advisors earn on cruise bookings?
• What's included in a custom cruise experience that clients pay fees for?
• Which cruise lines are best for families vs adults-only travelers?
• What's the difference between mass market, premium, and luxury cruise lines?
• How do you match clients to the right cruise line for their needs?
• How do you build authority as a cruise specialist travel advisor?
• What training should new cruise-focused travel advisors complete first?
• How do you sell cruises without having been on one yourself? 
• What questions should you ask cruise line BDMs at trade shows?
• What's the best way to transition from selling everything to cruise specialization?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Welcome to the third episode of this year's Summer Selling Series!

Looking to demystify Spain and Portugal for your travel clients? 

I'm chatting with Kathy from Titanium Tours, who's sharing insider secrets about everything from Barcelona's stunning architecture to the hidden gem white villages of Andalusia. 

We're exploring the party vibes of Ibiza versus the Caribbean-like waters of Formentera, plus why Portugal's Azores islands are perfect for purpose-driven travelers seeking authentic outdoor adventures. 

You'll discover shoulder season opportunities, destination wedding possibilities beyond the typical Caribbean spots, and why pre and post-cruise extensions in these destinations are absolute game-changers for your sales. 

Get ready to take serious notes on regional differences, transportation tips, and how to position these European gems as your next specialty niche.

Reach out to Titanium Tours: [email protected]

Questions this episode answers:

• What are the main regions and cities to visit in Spain for first-time travelers?
• Which Spanish islands should you recommend and what makes each one unique?
• How do you get around Spain and Portugal? 
• What's the difference between visiting Spain versus Portugal?
• Where are the best wine regions in Spain and Portugal?
• How do you plan a combined Spain and Portugal itinerary?
• What makes Portugal's islands different from Caribbean destinations?
• What are the best day trips from Barcelona, Madrid, and Seville?
• Which local hotel brands should travel advisors recommend in Spain?
• What's the difference between Mallorca, Ibiza, and Formentera?
• What are the hidden gems and off-the-beaten-path destinations in Spain?
• How do cross-border car rentals work between Spain and Portugal?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Welcome to the second episode of this year's Summer Selling Series!

Today I'm chatting with Sophia from Komasa Collection about why Japan should be on every travel advisor's radar - and trust me, there's way more to it than just cherry blossoms and Disney! 

We're breaking down the misconceptions about Japan being too expensive or intimidating to sell, plus sharing insider tips on how to get clients off the beaten path and into authentic experiences like family temples and hidden sake breweries in the Japanese Alps. 

From navigating the luggage transfer system to finding those perfect conveyor belt sushi spots, we're covering all the practical stuff that'll make you feel confident selling this incredible destination. 

Whether your clients want luxury ryokan experiences or budget-friendly adventures through Tokyo's neighborhoods, Japan has something magical for every type of traveler. 

Sophia's Email Address: [email protected]

Sophia's LinkedIn: https://www.linkedin.com/in/sophia-hatchitt-71907abb/

Questions this episode answers:

• What makes Japan different from other popular travel destinations?
• How many days should clients plan for a Japan trip?
• What are the must-see destinations in Japan beyond Tokyo and Kyoto?
• What are the best alternatives to overcrowded tourist spots in Japan?
• What are the best food experiences to have in Japan?
• Should travelers visit Japan during cherry blossom season?
• How do you find authentic cultural experiences like tea ceremonies and geisha encounters?
• What should travel advisors know about working with Japan ground operators?
• How do you plan day trips from Tokyo?
• What should travelers pack for a trip to Japan?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Welcome to the first episode of this year's Summer Selling Series!

Looking to sell more Switzerland but feeling intimidated by this gorgeous Alpine destination? 

I'm chatting with Grace, an American expat who's been living in Switzerland for 10 years and specializes in family travel throughout Europe. 

We're breaking down why Switzerland isn't just for luxury travelers - it's actually the perfect unplugging destination where your clients can experience nature-based adventures, incredible hiking accessible by cable cars and mountain trains, plus amazing cheese and chocolate experiences. 

You'll discover practical tips for booking accommodations, navigating the excellent public transportation system, and understanding why this destination offers a completely different pace compared to the typical museum-hopping European itinerary. 

Plus, Grace shares her insider knowledge on pairing Switzerland with Italy or France for multi-destination trips that your clients will absolutely love. 

Grace's Email Address: [email protected]

Questions this episode answers:

• How do I get started selling Switzerland as a travel destination? 
• How expensive is Switzerland compared to other European countries?
• Which booking platforms work best for Switzerland hotel reservations?
• Is Switzerland good for first-time visitors to Europe or families with children?
• What are the top Swiss attractions and sights beyond the mountains?
• How far in advance should I book Switzerland accommodations?
• What's the weather like in Switzerland and when is the best time to visit? 
• What should travel advisors know about Switzerland before selling it to clients?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator

After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts. 

You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix. 

I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals. 

No more marketing everything to everyone or wondering why your efforts aren't translating to bookings. 

This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way. 

Questions this episode answers:

• What expenses should travel business owners factor into their income goals
• How do you calculate your yearly income goal as a travel entrepreneur?
• How do you build a sales funnel for a travel business?
• How many leads does a travel agent need to reach income goals?
• What's the difference between leads and actual clients in travel sales?
• What is the marketing matrix for travel businesses?
• How do you align marketing efforts with sales goals in travel?
• Why should travel advisors specialize instead of selling all trip types?
• What's the best way to upsell travel clients for higher revenue?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0

Are you struggling to find travel clients and feeling like your business has hit a slow patch? 

I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them. 

We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds. 

If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track. 

Questions this episode answers:

• What are the best lead generation strategies for travel agents?
• Should travel agents focus on digital or non-digital marketing?
• What's the difference between attract marketing and proactive marketing for travel businesses?
• How can I use LinkedIn to find travel clients?
• How do I narrow down my travel niche to attract better clients?
• Where do my ideal travel clients spend their time?
• What networking events should travel agents attend?
• How can I partner with other businesses to find travel clients?
• How do I build trust with potential travel clients faster?
• Am I doing enough marketing to grow my travel business?
• How do I leverage other people's audiences to find travel clients?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
[email protected]