Travel Agent Achievers - To Educate, Encourage and Empower Travel Professionals

In today’s competitive digital landscape, having a strong online presence is essential to attract and retain customers.

This week on the Travel Agent Achievers Podcast, Ros is joined by Wendy Addinsall from RedGrape Social, a digital marketing expert who helps travel advisors master social media, email marketing, and more. Wendy brings her years of experience from working with brands like Royal Caribbean and Virgin Australia, where she developed her skills in promoting luxury travel experiences.

Wendy shares practical insights on how travel advisors can boost their online visibility. She explains why relying on generic supplier content doesn’t work and how creating personalised, engaging posts can make all the difference. Wendy also dives into the importance of consistency across digital platforms, showing how a well-rounded marketing strategy—including SEO, email campaigns, and social media—can build stronger connections with clients.

Throughout the episode, Wendy highlights key strategies, such as using reels to reach new audiences and setting up automated email sequences to stay top of mind. She also discusses the common challenges advisors face when it comes to digital marketing and offers actionable advice on how to overcome them.

If you’re looking to improve your digital marketing game and attract more clients, tune in for Wendy’s top tips and learn how to make your business stand out online.

Grab all the details, including how to connect with Wendy at : www.travelagentachievers.com/89

Are Travel Business events on your calendar? I'm sure you have LOTS of travel events in your calendar.. And in this episode I share why I have made them an important part of my yearly planning sessions.

Even though you may think attending a 2-3 day business conference or event.. It's time AWAY from the office and as a Travel Business Owner you may be on call to your clients 'all the time' I get it. I'm like you.

However by prioritsing to put some Travel Business, Supplier, consortia and other events on your 'must do' day to day calendars you can also HELP your business grow.

Ros shares how the last 12-18 months have been filled with BIG events and why they have changed the trajactory of her global travel business and why she recommends they are added to your plan too. 

You may get asked to attend supplier events on a regular basis, which can all add up and seem overwhelming. For Ros, dedicating time to attend smaller individualised sessions is important, however she is much more selective. 

Check out a few events that as Travel Business Owners and part of the Travel Agent Achievers Community, we are looking forward to. www.travelagentachievers.com/events

Managing your business finances is important for any entrepreneur. But it can also feel overwhelming if it’s not a natural skill. 

In the latest episode of the Travel Agent Achievers Podcast, Ros chats with Victoria Berry, who's an accountant and knows her stuff about making money work for your business. Together, they talk about how to handle your money without all the complicated jargon.

Victoria, the brain behind Bookkeeper Hub, breaks down tricky financial ideas into easy steps. She is a trained professional in the "Profit First" method. It’s a system that can help business owners struggling with money flow. It's not just about keeping your books tidy; it's about making sure your business makes you money too.

"Profit First" is about splitting up your income into different pots. You've got money for profit, your own pay, taxes, and running costs. This way, you're not just reacting to money problems; you're planning for them.

Victoria also talks about why it's important to understand how healthy your business is financially, not just doing what the rules say. She uses real-life examples to show how changing your money habits and using "Profit First" can make a big difference to your travel business and your life.

This episode is packed with great advice for travel agents wanting to get a handle on their finances. Whether you're trying to figure out cash flow, want to make more money, or just want a business that works for you, Ros and Victoria have got you covered.

So, tune in to this chat and start taking charge of your finances to make your travel business a success!

Grab all the information and further details discussed at: www.travelagentachievers.com/87

In this insightful episode, I have the pleasure of hosting Rebecca Flint, a distinguished Canva Certified Expert whose extensive background in design and branding offers invaluable insights for travel professionals seeking to establish a compelling visual brand identity for their businesses.

Rebecca's journey is a testament to the power of discipline and strategic planning, skills she honed as a high-level gymnast and later applied to her ventures in the business world.

With over two decades of experience in design, coupled with her expertise in community building and brand coaching, Rebecca's story is an example of how diverse skills can converge to create a meaningful impact.

During our conversation, Rebecca dispels the misconception that branding is solely about logos or visual elements.

She emphasizes the importance of maintaining a cohesive visual brand identity across all platforms to establish trust and loyalty among clients. This consistency is not just about aesthetics; it's about aligning your brand's visual elements with its core values and message.

Rebecca also shares insights into her upcoming program aimed at empowering business owners to master Canva for creating visually appealing and consistent content.

This episode serves as a practical guide for travel professionals navigating the emotional and practical aspects of building a brand that truly represents who they are and what they stand for.

It's an invitation to take action, to start somewhere, and to continuously strive towards creating a brand identity that resonates with their audience and themselves.

For more insights and resources to help your travel business grow, visit www.travelagentachievers.com/86  where we provide continuous updates, valuable content specific to Travel Business Owners and also resources and links to what we discussed. 

"You really can't plan, organise, be efficient, or effective when you are coming from a place of chaos."

Recently traveling over the Christmas period I learnt a thing or two and I am the first to admit my own faults. (I too am no stranger to overwhelm, taking on too much, not saying NO often enough, valuing myself and not taking a break) 

I decided only a few months out of the festive season that I needed an 'escape' and to do something different. To spend some quality time with my husband and son doing something we together would look back on in the future. 

What I wasn't expecting was some of the additional lessons I learnt from experiencing a new culture and visiting places I hadn't previously had on my bucket list. 

In this episode I share the connections, the stories and the lessons learnt. 

Also sharing with you some resources to maybe help you on your journey into 2024. 

Check out all the details at: https://www.travelagentachievers.com/85

Hang in there, reach out to people that know you, understand you and can relate to what you need. I am so honored to be the Travel Agent Achievers members and community guide and look forward to sharing the journey with you too. 

In this episode I once again had the pleasure of hosting Jaimie Abbott. Many recognise her from her tenure with the Royal Australian Air Force and her role as a politician. Additionally, she's the founder of Paid to Speak. Throughout our conversation, Jaimie has an incredible passion for public speaking and networking she is incredibly skilled at. 

Networking has expanded from traditional face-to-face dialogues to the digital domain. Jaimie provided valuable insights on the challenges and common misconceptions of portraying oneself online.

A recurring theme is "authenticity" in both professional and personal spheres.

Furthermore, Jaimie and I delved into navigating social interactions from the perspectives of both introverts and extroverts.

This led to an exploration of the importance of recognising and adapting to diverse personalities during networking situations.

The episode is a testament to the immense potential genuine relationships hold in the business landscape and how networking can be part of your Marketing strategy. 

For all the links mentioned and additional details check out: https://www.travelagentachievers.com/84

In the insightful episode, Ros had the privilege of speaking with Hayley Osborne, the multi-talented marketer and business owner, who contributed valuable insights into the world of travel marketing. Hayley shared her extensive experience, ranging from working on some of the biggest brands like Jack Daniels and Southern Comfort to running her own fashion label and marketing businesses.

One of the highlights was Hayley's emphasis on the importance of local area marketing, regardless of whether listeners are working from home or have a storefront. She was quoted as saying, "whether you are based at home or whether you have bricks and mortar, you can do the same thing in different ways." Her encouragement to integrate both online and offline strategies provided a refreshing approach for those feeling overwhelmed by social media.

Whether you're interested in content pillars, gorilla marketing, or understanding common mistakes in the travel industry, there's something here for everyone. Don't miss this engaging conversation!

On that note, we’d also love to have you in the Achievers in Travel - Facebook group, make sure you join the FREE community. Achievers in Travel - Accountability group.

For more on what is happening and upcoming events - check out www.travelagentachievers.com

Additional details on this podcast episode can be found at: www.travelagentachievers.com/EP83-with-Hayley-Osborne

In this thought-provoking episode, Ros shares her insights and personal experiences surrounding the importance of coaches and mentors, especially in the business world. Drawing from her own background, she reflects on her time working at McDonald's as a teenager in Australia and how the organisational structure and community there shaped her. She emphasises the importance of good mentors and people looking out for her, fostering her love for Hospitality and Tourism. She also contrasts her experience with her high school community and highlights how her part-time job became her community and laid the foundation for her views on coaching and mentoring.

Ros dives into the alarming statistics regarding small and medium-sized enterprises in Australia, highlighting how a significant number of these businesses fail within the first few years. She argues that there is often a lack of support for small business owners and draws attention to the difference between how coaches are perceived in sports compared to business. The discussion leads to her personal journey in her travel business and her decision to join a business coaching program called Business Blueprint by Dale Beaumont, despite the five-figure investment. This experience led her to recognize the value of being challenged and having a mentor to guide and inspire.

The episode wraps up with Ros' reflections on why coaching and mentoring are not only important but also essential for personal and professional growth. She acknowledges that the investment in a coach or mentor can be intimidating but emphasises that it can be a game-changer for many. Drawing from her own experience and those of her friends, she encourages listeners to think bigger, challenge their beliefs, and recognise the opportunity coaching and mentoring can provide in various aspects of life. It's a compelling conversation that emphasises the human need for guidance, community, and the courage to grow.

For more information on anything we share inside this podcast, please go to: 

https://www.travelagentachievers.com/

Thank you for being a part of our community and travel family. 

In this episode, Roslyn gets together with Glin Bayley from The Value Negotiator for a heart-to-heart discussion. They kicked off the talk highlighting the difference between arguing a point and reaching a deal. Glin makes it clear that negotiation isn't about sticking to your guns, but about finding a common ground and building shared value.

Glin emphasises the importance of focusing on value rather than price. 

She gives some great advice to travel experts, encouraging them to really get to know their clients' needs and wishes, and shift the conversation towards what value they're offering, not just what price they're asking. 

The goal is to help clients see all the value they're getting, which makes them more at ease with the price tag. Glin believes that when you provide real value, customers are happier and more likely to come back.

Glin also encourages travel professionals to get clear on their goals and their own reasons for doing what they do. She calls for a fresh view of negotiation, urging us all to see it not as a chore, but as a positive and strategic way to build thriving travel businesses that focus on mutual benefits.

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Business Success. It can mean so many things to so many different people. 

In this episode, Roslyn Ranse of Travel Agent Achievers and her guest - Owen Cope, a business strategist and someone whom has been behind the scenes of many successful businesses helping the owners take the next steps discuss the business lifecycle. 

They share insights on overcoming challenges, effective prioritisation, and the power of systemised team-building.

They tackle common mistakes and reveal how to turn them into strengths through productising your services.

Whether you're a seasoned travel business owner, a travelpreneur or just starting out in the travel industry, this episode is packed with strategies to propel your business to new heights.

Don't forget to subscribe for resources, tools and access our programs at: https://travelagentachievers.com/.