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Sales consultant and trainer Sara Murray joins this episode to discuss mastering the art of sales. From growing up with the ability to adapt to new environments to becoming a leader in sales training, Sara highlights the power of genuine connections, stepping outside your comfort zone, and taking action to build a more aligned and fulfilling business. Learn how to craft a strong value proposition, prepare for sales conversations, and balance persistence with empathy to foster trust. Sara also introduces the "emotional bank account," a game-changing approach to adding value in every interaction. If you're ready to refine your sales strategy and attract the right clients, tune in and start turning connections into conversions!

About Sara Murray:

Sara is a sales consultant, trainer, speaker and podcast host working with leaders and sales teams to unlock the untapped potential in their prospecting and business development efforts. Her platform, Prospecting on Purpose, empowers professionals via her virtual and in-person workshops to enhance their communication skills, approach prospecting creatively, confidently connect with clients, and address business needs rather than simply push products. As the host of the popular podcast "Prospecting on Purpose," Sara provides a valuable platform for discussions on prospecting, sales, business strategies, and mindset, leaving listeners with tangible takeaways and increased confidence.

saramurray.com

saramurray.com/podcast

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SALES OBJECTION PLAYBOOK

SAMPLE SERVICE SUITE & WELCOME GUIDE

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REGISTER NOW! → WHAT TO DO, DELEGATE, OR DUMP IN 2025

Ready to captivate your audience and turn engagement into real results? In this episode, Robin and Jennifer chat with Josh Hanum, founder of Interact, to explore how interactive quizzes can transform your lead generation strategy. Discover the psychology behind quizzes and how they create deeper connections by making potential clients active participants. Josh shares tips on building the perfect quiz and how to leverage it for segmentation and scaling. He also explains the use of quizzes at every stage of the customer journey (not just to collect emails), and why real conversations with your audience is the key to business success. Whether you're just starting out with quizzes or are looking to elevate your strategy, this episode can guide you toward creating effective interactive content that resonates with your audience and drives business growth!

About Josh Haynam:

Josh is the Co-Founder of Interact, a platform that helps businesses create engaging quizzes to boost lead generation. As a student of psychology in marketing, Josh is passionate about understanding human behavior and how it influences decision-making. A life-long learner, he is dedicated to continuous personal and professional growth, always seeking new insights to enhance his work and impact in the marketing field.

tryinteract.com

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SEMI CUSTOM BRAND KITS

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Building a successful brand doesn’t just happen - it takes intention, strategy, and the right tools. In this episode, TIQUE’s Creative Director, Amandolin, breaks down the magic of branding (and trust us, it’s way more than picking pretty colors and fonts!). Learn how expert branding can make your business stand out by creating a cohesive, head-turning identity that pulls in your dream clients. Amandolin compares DIY tools like Canva to professional design services, highlighting that true branding involves strategy, audience psychology, and staying ahead of trends. She also gives details on her decade-long experience in design and shares insights into TIQUE’s Custom and Semi-Custom Branding packages. If you’ve been on the fence about investing in professional branding, this episode’s for you! Stick around until the end for tips on making smart branding decisions and how to get started with a consultation!

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WORKFLOW TEMPLATES

Create an enjoyable booking experience for every one of your travel clients

ELEVAE VISUALS

Elevate your entire digital brand presence with high resolution images & videos.

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As a travel advisor, the key to delivering unforgettable client experiences often lies in the partners you choose to collaborate with. Jessica Woods of Woods Luxury Travel joins this episode to discuss selecting the right industry supplier or partner for each client proposal. Jessica walks through the process of evaluating the best partners, the importance of building and maintaining strong relationships with suppliers, and the differences in services offered by direct bookings, DMCs, and wholesalers. She also touches on aspects like proposal timelines, financial considerations, and the flexibility required in different travel scenarios. If you've ever wondered how to strategically select the right partner for each proposal, this episode is packed with advice to help you fine tune that process!

About Jessica Woods:

Jessica is the owner of Woods Luxury Travel, based in Metro Detroit. She lives with her husband, two dogs, and two cats. A cocktail enthusiast and passionate reader, Jessica loves spending a quiet day curled up with a good book. With a strong commitment to providing luxury travel experiences, Jessica’s personal interests in refined tastes and relaxation help guide her approach to curating exceptional travel itineraries.

jessicawoodstravel.myflodesk.com/subscribe

instagram.com/jessicawoods.travel

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SUPPLIER COMMUNICATION TEMPLATES

A collection of 9 email templates and a direct invoice template to ensure clarity and professionalism in all your supplier communications.

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JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025!

What if you could make extra money without the constant hustle? It’s totally possible! In this episode, Robin and Jennifer share creative ways travel advisors can start earning passive income. They discuss moving beyond just earning commissions and dive into things like affiliate marketing, selling travel insurance, and even charging for consultation calls. You’ll also hear tips on creating destination guides or online courses and using blogs, social media, and newsletters to sprinkle in affiliate links naturally. Not only do these methods provide an additional revenue stream, but they also enhance the client experience and establish your brand as a trusted resource in the industry. Whether you're looking to stabilize your income or scale your business, integrating these strategies can pave the way for greater financial security and the freedom to focus on projects you really love!

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SEMI CUSTOM BRAND KITS

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JOIN THE NICHE COMMUNITY - Enrollment opens on January 6th, 2025!

Ready to take your travel business to the next level without feeling burnt out? This episode has you covered! Robin and Jennifer discuss various topics including refining your niche to attract dream clients, creating signature client experiences that surprise and delight, and leveraging technology to streamline operations and free up time for creativity. They also stress the importance of knowing your finances and explain how personal development can open new doors for growth. Whether you’re looking to scale smarter or simply find more fulfillment in your work, this episode has everything you need to scale your business with clarity and confidence!

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Episodes Mentioned:

#41: What We'd Do Today If We Started Our Travel Business Over (Part 1)

#42: What We'd Do Today If We Started Our Travel Business Over (Part 2)

#48: What You Should Be Doing Now For Your Long Term Business Vision

#58: 5 Steps To Create A Niche-Specific Workflow with Ashlyn Puckett

#70: Which Numbers REALLY Matter In Your Business?

#88: How To Nurture Product Knowledge with Angela Isherwood

SEMI CUSTOM BRAND KITS

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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What if the key to standing out was as simple as being true to yourself? Ryan Corrigan of Corrigan Co. Luxury Travel Outfitters joins this episode to discuss how being true to yourself and your branding helps build long-term success. Ryan talks about maintaining cohesion across brand touchpoints, the psychological aspect of pricing and perceived value, and the impact of personalized client experiences and creative gifting. She also dives into the benefits of in-person networking over digital marketing, the evolution of her business model, and how she ensures her brand consistently reflects her values and signature dark, moody aesthetics. If you're looking to refine your brand identity and elevate your client experience, this episode is for you!

About Ryan Corrigan:

After spending time growing up as an expat in London & Milan, Ryan attended Purdue University where she graduated in 2010 with BS and AS degrees in Veterinary Technology and pursued a fulfilling career in equine nursing for 10 years. After completing an advanced certificate in Travel & Tourism Industry Essentials from NYU's Tisch School of Hospitality she decided to retire from veterinary medicine and follow a different lifelong passion, that of travel. She now loves designing trips that are immersive, exclusive and totally custom to the client. When she is not planning your trips you can find her enjoying wine, training for triathlon and out on the golf course.

corriganluxurytravel.com

instagram.com/corriganluxurytravel

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JOIN THE NICHE COMMUNITY

Enrollment opens on January 6th, 2025!

SEMI CUSTOM BRAND KITS

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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Dive into one of the most exciting and lucrative niches for travel advisors - destination weddings and group travel! Ashley Morris, founder of Alpaca Your Bags Travel, shares her journey of becoming a top destination wedding planner. From setting client expectations and handling budgets to marketing yourself as an expert, Ashley covers it all. Learn the benefits of having a repeatable workflow, partnering with the right vendors, and establishing boundaries to create a sustainable business. Ashley also discusses her role with Destination Wedding University, where she provides educational resources for aspiring destination wedding advisors. If you’re looking to make destination weddings a profitable part of your business, this episode is full of strategies and tips to help you get there!

About Ashley Morris:

Ashley is the owner of award-winning Alpaca Your Bags Travel and is currently based in Kansas City, MO. She came to the travel industry after spending 15 years in media and advertising, working with clients like Target, Kohl’s, Verizon and Spotify. She started Alpaca after a less-than-ideal experience planning her own destination wedding. After being frustrated with the planning process, she went to travel agent school and started her agency in 2015. Ashley built Alpaca into a million-dollar agency in under two years, all while still working at her advertising job AND commuting from KC to NYC twice a month. This is a woman who knows something about time management and working smarter, not harder! 

After having her own destination wedding, Ashley wanted to bring that joy and fun to others. She is a graduate of Will’s first ever Destination Wedding University class, way back in 2018. Ashley and her husband, Matt, are fur parents to 2 dogs (chihuahua Ellie and beagle Jack) and 2 cats (Mork & Mindy). They are avid explorers and try to explore the world as much as possible, whether it’s an African safari or towing their Airstream camper. 

alpacayourbags.com

jointheplaybook.com

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JOIN THE NICHE COMMUNITY

Enrollment opens on January 6th, 2025!

SEMI CUSTOM BRAND KITS

Browse our collection of pre-designed brand kits that are customized to your brand's unique personality by our talented Creative Director!

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Dayo Esho, Co-Founder of TravelJoy, discusses how automation and workflows are transforming the way travel advisors serve their clients. He shares the story of his entrepreneurial journey and the development of TravelJoy, a platform designed to help advisors save time, improve efficiency, and enhance client experiences. The conversation highlights the importance of building strong client relationships, working smarter - not harder, and leveraging technology to stay ahead. Dayo also addresses the role of AI in the travel industry, the significance of security in handling client data, and the exciting new features TravelJoy is rolling out, including group itinerary automation and enhanced proposals. If you're looking for ways to streamline your workflow and grow your business, this episode is a must-listen!

About Dayo Esho:

Dayo is the Co-Founder and CEO of TravelJoy, the all-in-one platform for travel advisors. His early experience in the industry came from growing up supporting his mom's travel agency, where he saw first-hand the many challenges faced by travel advisors. Inspired to bring the joy back into travel planning, he and the TravelJoy team have now built modern, digital tools to help advisors streamline their workflow and grow their business. (He’s also slightly obsessed with basketball.) 

traveljoy.com

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CLIENT COMMUNICATION TEMPLATES

SEMI CUSTOM BRAND KITS

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As the year winds down, it’s time to reflect, refocus, and realign your business and life goals for the year ahead. In this episode, Robin and Jennifer dive into their annual end-of-year business audit, sharing strategies for conducting a successful review. They break down key areas like financial performance, client experiences, marketing strategies, and team dynamics. Plus, they share personal thoughts on life auditing and the importance of work-life balance and intentional living. If you've ever wondered how the duo keeps things running smoothly while also planning for future growth, this episode is for you. Get a behind-the-scenes look at their 2024 wins, challenges, and plans for the upcoming year!

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SEMI CUSTOM BRAND KITS

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