What is AI's role in the travel advising industry, and what are today's travelers actually looking for? Oh, and how can travel agency owners truly elevate themselves and the industry to a level of respect and professionalism that matches those of other industries? In this episode, Jenn Lee joins Whitney to dive into these BIG questions! They talk about how AI is revolutionizing marketing, client communication, content creation, and more...and how it can help you, not hurt you. Plus, they explore what clients are actually hoping for when they book with a travel advisor and how you can elevate your business as a legimitate service provider.

It's a topic many travel business owners can't get off their minds – hiring. This week, Grace Van Hollebeke of Lucia joins Whitney to talk about how to find the right fit for your team, delegate, train, and continue to fit employees and ICs into the right parts of your workflows. So whether you have hired and looking to improve your team workflows, or are thinking about finding help, this episode gives actionable insights to guide any travel business owner.

On this week's episode of Shop Talk, we are covering a variety of topics – quiet months in business, handling difficult conversations with supplier partners, and communicating to skeptical clients about our planning fees. Plus, Whitney fills us in on her journey of embracing a business rebrand and trying to attract new clients. And Brianna's plans for her team FAM to Peru is that does or travel inspiration that reminds us why we are in this industry to begin with.

This week on the podcast, we're covering a favorite topic at Masters in Travel – mentorship! Mentor and mentee Margaret Haas and Brittany Pigorini join Brianna to talk about their experiences on both sides of the mentorship relationship. But if you think that mentorship is just one travel advisor teling another how to build a business, think again. Margaret and Brittany shed light on the intricacies of a mentorship that helps a newer travel advisor build a business vs. copy one. Tune in to hear more about each of these advisors' personal journeys to career success and how walking alongside a colleague made all the difference.

"If you aren't working hard, you're hardly working." Heard this before? On today's episode, Brianna is joined by Marcie Muensterman, a seasoned travel advisor, to talk about why this old adage doesn't have to be true for travel advisors. Hear about how Marcie shifted from a hustle-driven career to a balanced, profitable business model. She shares her strategic insights on the math behind business decisions, how to work fewer hours and still deliver top-notch results, and maintaining boundaries. So, if you're craving some reclaimed time and less hustle, tune in!

Join us to hear a special airing of a special event hosted by The Hive, featuring a conversation about the intricacies of curating personalized cruise itineraries for clients. Cruise experts Carol and Korrine walked us through various strategies to up-level your cruise planning. They share about knowing client psychographics, leveraging various tools for efficient search and organization, how to educate yourself about various cruise lines, and a nitty gritty comparison of various cruise experiences. This episode encapsulates everything you need to know to better serve your clients in the world of cruising.

We're back with another episode of Shop Talk, the conversations where we don't hold anything back and share transparently what is going on right now in our travel businesses. Whitney shares about her ambitious goal to double her business in the next two years and the uncertainties she is facing right now. And Brianna updates us on her ongoing website refresh and reflects on her successful sabbatical in Portugal, sharing insights on managing business operations remotely. Finally, we talk about the importance of understanding the "why" behind various business goals and how to retain the excitement during each stage in business.

Building a book of business from scratch, regardless of how you do it, is a big feat. Most commonly, travel advisors start off by diving into their personal network to find their first clients. On this episode, Kim and Haleigh share their unique stories of networking as a launching pad in building their travel businesses. Learn about the journey from accepting any business to setting boundaries, how to tap into a corporate background, and building trust no matter who your clients are.

When a new inquiry comes in, how do you approach it? In today's episode, Jeremy Sulek of Jetset World Travel shares his less conventional approach to handling every inquiry and effectively booking clients. If you cautiously vet potential clients when inquiries come in, expecting them to prove that they are worth your time and energy, Jeremy will challenge your mindset. Learn how to maintain a positive outward posture, even with potentially unsuitable clients. Plus, learn strategies for restructuring qualification processes and approaching your travel business with a business mindset.

We're all in this industry for the travel, but achieving financial freedom is an (attainable) goal that many travel advisors have! Join Brianna as she chats with Stephanie Cannon, a licensed CPA and small business accountant who specializes in helping travel advisors achieve higher profits without needing a finance or accounting degree. Dive into financial planning, expense management, profitability misconceptions, and strategic decision-making to foster business growth in the travel industry.