In this episode of Masters in Travel, Lisa Taub joins Brianna to explore the intricacies of building meaningful relationships with travel clients by understanding clients' deeper motivations and needs and communicating effectively. They talk about how consultation calls can be transformed into powerful relationship-building tools, sharing strategies on how to conduct them in a way that ensures clients feel seen and heard. With a background in consumer and market research, Lisa brings an expertise to the discussion that any travel advisor can learn from!

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