Representation companies are often misunderstood, but they’re one of the most valuable allies a travel advisor can have. In this episode, Whitney and Natalia Aldacour-La Borie of TL Portfolio demystify the role of representation companies, explain why advisors should rely on them more often, and share how these partnerships elevate client experiences and advisor businesses alike.

Takeaways:

• How reps act as liaisons between advisors and suppliers and why that connection matters

• The visibility and consistency in the market that reps provide for suppliers

• Why advisors should loop in their reps early and often when working with suppliers

• How reps can support marketing efforts and supplier education