In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative.

She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients.

Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips.

This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors.