Welcome to the first episode of our brand-new 5-part series: Stop Marketing Like a Supplier

In this powerful episode, Kelli Hayes Smith shares the truth behind why so many travel advisors struggle to stand out in a saturated space — and it's not because of lack of effort, it's because of supplier-style marketing.

What you'll learn in this episode:

• Why supplier content doesn't work for building YOUR brand

• The big shift you need to make if you want to sell transformation, not transactions

• How you're competing with online booking tools — not other advisors

• Why loud marketing isn’t better marketing (and what to do instead)

• The skincare analogy you’ll never forget

Whether you’re still using supplier content or wondering why your posts aren’t converting, this episode will help you see your business in a whole new light.

Don’t miss next week’s episode: 5 Questions to Ask Your BDM That Actually Matter

🎧 Listen now and take your seat as the main character in your marketing story.