In this week’s episode of Social Media Sucks, Chris and Yu are guested by Taylor Ryan, a 6-time start-up founder, growth-hacking expert and the CEO of digital agency Klint Marketing.

Episode topics include:

• What is growth-hacking – and why does it matter?
• How to optimise social media content across channels What will bring best results – an in-house or out-house model?
• SEO insights Important KPIs on social

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3K1suVr

Social Brief (Social media news): https://bit.ly/3I68D6g

TV has been around for a LONG time… But is the medium obsolete?

And why isn’t at least flow TV going away when we’ve got so many cool new social media platforms to throw our eyeballs at?

Is TV in fact so powerful that it’s going to keep attracting SoMe platforms – like TikTok most recently or YouTube a while ago?

That’s on the agenda for this episode where we also discuss a household gadget that strangely doesn’t seem designed for humans… And those guys building mud houses in the jungle (Facebook TV reference).

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

Use this sound!

"Sound first" social-media platforms are taking over. But are brands and marketeers ready to sing along? Up until very recently, we expected people to scroll with the sound off. But the script has flipped and now sound has become the key to audience's attention.

In this week's episode, we dive into how platforms like TikTok have changed the SoMe landscape, the masive potential for brands and the music industry, and how to make audio and visuals exist in sweet harmony.

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

What’s next for GenZ?

And what platform will this hugely social media-positive generation favour next?

If TikTok is the user group’s platform of choice right now, how will it be able to keep up-and-coming rivals (Metaverse?) in second place?

This and more is on the programme in this episode of the Social Media Sucks podcast where we also talk Supergreat, Instagram, Patreon and NFTs.

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

What can social media users, communities, marketers and customers expect from their fav platforms in 2022?

Will 2022 be a big year for niche communities, or community management, or brands joining the tribe in an authentic way?

And what about Supergreat and other newcomers to the social-media landscape?

One thing for sure (if you ask Chris) – social media is just getting started and will only solidify its status as (a) a way of life and (b) the main way people communicate today.

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

What does it mean to be a consumer or a marketer in the age of cookies, algorithms, transparency policies and GDPR?

That’s what we’re here to discuss today. That takes us through a bunch of interesting questions such as:

How has leveraging data for marketing purposes become harder?

Why would anyone ever allow having their data sold – or object to it, for that matter?

Exactly what kind of hot water do Facebook and Amazon find themselves in with data?

Is retargeting soon going to be a thing of the past?

What’s going on with Apple?

And much more…

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

Social media is a global mass phenomenon, but that doesn’t mean it’s the same around the world. In this episode, we’re taking a closer look at all the fascinating ways in which Chinese social media and SoMe platforms differ from their Western counterparts.

Specifically, we’re asking:

What should Western marketers do before embarking on SoMe marketing in China?

How can marketers prepare for the vastly larger digital audiences in China?

What’s up with Chinese censorship – and is it actually good? And much more…

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

'Twitter: @KubbAndCo

LinkedIn: Kubbco Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast: https://bit.ly/3IwTmMc

Social Brief (Social media news): https://bit.ly/3I68D6g

What does Christmas mean for brands? Is it something every brand ought to jump on – or could it backfire? And is it actually more about consumerism than caring and heart-warming sentiments? Those are some of the things we consider on this episode of the Social Media Sucks podcast.

We also ask:

• Are GenZ finally about to go Christmas shopping?
• 
Is Santa’s supply chain out of whack?

• Is Christmas unique for making buying mandatory?
• 
What is Chris’ tip for anyone postponing shopping this year?
And much more…

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco YouTube podcast:

https://bit.ly/3IwTmMc

Social Brief (Social media news):

https://bit.ly/3I68D6g

How will AR and VR change branding, e-commerce, social media, influencer marketing – and who are the true pioneers of the technology? Get the answers on this week's episode of the Social Media Sucks podcast where we also learn about the darker side of AR technology and how engagement trends are changing on social.

Episode topics include:

• The tech limitations of AR
• How luxury brands are different
• Awareness campaigns and activism
• A (slightly creepy) look at how AR might be used in the future And much more...

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast:

https://bit.ly/3IwTmMc

Social Brief (Social media news):

https://bit.ly/3I68D6g

To the extent Black Friday is a celebration of consumerism, should we go along with it – or support Green Week instead? And can you love the natural world while also dreaming about that marked-down flat-screen TV? Those are some of the questions in this episode of the Social Media Sucks podcast where we also ask:

• What makes 2021 special?
• What does Black Friday and Boxing Day have in common?
• Is Tesla really a post-petroleum company?
• Who came up with the carbon footprint?

And much more…

Useful links

Instagram: @teamkubbco

TikTok: @kubbco

Twitter: @KubbAndCo

LinkedIn: Kubbco

Blogs: Kubbco.com

Audio podcast: https://pod.link/kubbco

YouTube podcast:

https://bit.ly/3IwTmMc

Social Brief (Social media news):

https://bit.ly/3I68D6g