In this episode, we explore about how social media trends are changing the game for the travel and hospitality industry, and how businesses can keep up. With our regular review panel James Clark, Claire Steiner, and Will Plummer in this episode we are joined by social media expert Anneka Roberts from Finn Partners.

We dive into the role platforms like TikTok, LinkedIn, and Instagram play in shaping business strategies, customer engagement, commercial success and recruitment. We explore community building on Facebook, the challenges of B2B marketing, and how WhatsApp is becoming a go-to for high-engagement communication.

Plus, we discuss how blogs and long-form content might be making a comeback as a way to create stronger connections with audiences and learn some of the latest algorithm changes affecting content visibility.

Travel Market Life is produced by Urban Podcasts.