Today on Leveling Up, Eric looks at the social media trends for 2021. He gives a breakdown of what’s growing in popularity and what’s declining or leveling out. He gives a breakdown of his five favorite social media platforms right now and provides some insightful advice as to where you should or should not be targeting your efforts right now in terms of growth potential, competition, and organic reach. To level up on your social media game, tune in today!

TIME-STAMPED SHOW NOTES:

• [00:14] Eric introduces this topic with a breakdown of trends in the usage of each platform.
• [02:28] Eric explains why he is most excited about YouTube.
• [03:20] Why LinkedIn is currently Eric’s second favorite platform: organic reach is strong.
• [03:40] Number three is Twitter: it enables Eric to interact with some of the smartest people in the world through DMs.
• [05:00] Number four is podcasting.
• [05:23] Why starting a blog in 2021 is a bad idea.
• [05:33] How to choose which social media platform to target: Go for low competition and high organic reach.
• [06:16] Start with one platform and branch out from there.

 

Resources From The Interview:

 

 

• Pure Research 

 

 

Leave Some Feedback:

 

 

• What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below.

• Did you enjoy this episode? If so, please leave a short review here

• Subscribe to Leveling Up on iTunes

• Get the non-iTunes RSS Feed

 

 

Connect with Eric Siu: 

 

 

• Growth Everywhere

• Single Grain

• Eric Siu on Twitter