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Social Messaging: Why DMs Are the New Battleground for Social Media
In this episode of ON MESSAGE, MEF CEO Dario Betti looks back at 2025, the year social media turned into social messaging. He explains why platforms like X, Threads, Instagram and TikTok are pouring resources into DMs, how younger users are shifting from public posts to private chats, and what this “private‑first” world means for platforms, brands and the mobile ecosystem.
Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.
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By Mobile Ecosystem ForumIn this episode of ON MESSAGE, MEF CEO Dario Betti looks back at 2025, the year social media turned into social messaging. He explains why platforms like X, Threads, Instagram and TikTok are pouring resources into DMs, how younger users are shifting from public posts to private chats, and what this “private‑first” world means for platforms, brands and the mobile ecosystem.
Let us know and share your opinions at +44 7770 1962 27 send us SMS, RCS, Viber or WhatsApp and stay ON MESSAGE.