This week on Franchise Today, Paul Segreto is joined by BJ Emerson of Tasti D-Lite. Featured in Twitter's Business 101 Case Study, BJ has spearheaded the integration of the Tasti D-Lite brand experience with online communities by engaging customers and working with franchisees to expand the brand through Social Media. Paul and BJ will focus their discussion on the challenges and opportunities facing multi-unit franchise operators. Fresh from his participation in Franchise Update's Multi-unit Franchising Conference in Las Vegas, BJ is sure to bring some insight from the conference.