In this episode of Social PR Secrets, host Lisa Buyer sat down with digital marketer and podcaster AJ Wilcox. AJ has worked in digital marketing for 14 years, and eight years ago he dove headfirst into mastering the art on LinkedIn. The years later, he founded B2Linked, his ad agency that specializes in LinkedIn ads. Recently, he started his own podcast: The LinkedIn Ads Show. If you’re looking to improve your strategy on the platform — either yourself or for a company — AJ has the expertise you need to succeed.

Lisa and AJ discuss how to utilize the reach LinkedIn gives personal pages as a company, new features that the platform is rolling out soon, and why the most valuable thing about LinkedIn is targeting and how to utilize it. AJ reveals how to make a successful video ad: Find out why it’s absolutely essential for the first few seconds to be action-packed. Then, he shares some of the best tips he’s learned in starting his podcast. Finally, the father of four divulges his secret to working from home.

If you want to optimize your LinkedIn presence, you need to hear this conversation. Ever wonder why your posts with links to outside sources never perform as well as your other posts? Listen to the episode to hear AJ’s secret of how to share outside content and still make a post go viral!

“If you want to reach someone in business, LinkedIn Ads is probably the way to do it.” - AJ Wilcox

If you’re putting content on YouTube or even simply posting pictures alongside content on your website, you should be optimizing it to be content-rich. Listen to hear how to!

In this episode of the Social PR Secrets podcast, host Lisa Buyer sat down with entrepreneur and author Joe Laratro. If you’re looking for SEO advice, you’d be hard-pressed to find someone more knowledgeable than Joe. Joe is a SEO expert. He’s been doing strictly SEO and paid search for about 20 years. He is the founder and president of Tandem Interactive, a boutique digital marketing agency in Fort Lauderdale, Florida, which specializes in techniques such as SEO, SEM, PPC, Link Acquisition, and more. 

Lisa and Joe discuss answer box results and why getting that position is the holy grail for search traffic. They talk about Google My Business and how for some businesses, it can be even more powerful and important than a website. Joe tells us about the importance of reviews and how the practice of review gating may or may not be useful. They explore how the use of press releases has changed in the past decade; Joe explains why you should still be producing good press releases despite the lack of link building and shares how to make your releases more SEO friendly. Joe shares his favorite tools to utilize when working on SEO. He also reveals how to build a brand wall around a company name to practice brand or reputation management. What other social platforms should you be utilizing besides the obvious — Twitter, Facebook and LinkedIn? Tune into the episode to hear some of Joe’s other favorite sites to utilize! 

“If you have that result, your traffic goes through the roof. It’s called position zero because it’s actually above position one.” - Joe Laratro

In this episode of Social PR Secrets, host Lisa Buyer sits down with best-selling author, international speaker, and digital marketing educator Krista Neher to get her insight into the field. Krista is a digital marketing expert. She has more than 15 years of experience, having worked with massive companies including Google, General Mills, and P&G and a seasoned educator of digital marketing. She’s written best-selling books on the topic and created one of the first accredited social media certification programs in the world. Krista is the founder and CEO of Boot Camp Digital, a leading digital marketing training provider.

Lisa and Krista discuss why college isn’t the best way to learn the craft of digital marketing, the importance of strategy and measurement and how to do it, and what, if any, trends are worth paying attention to. Thinking about getting your company on TikTok? 

Find out why you may want to think again. 

Then, she explains why understanding data is absolutely essential for good marketing, but something very few marketers are able to do. She defines GSOT (Goals, Strategy, Objectives, and Tactics), the formula she uses to create every marketing strategy, and how to make your own. 

Krista explains her pyramid of hygiene, hub, and innovation  — sharing her blueprint on how to best manage your time and money to optimize your marketing. Krista reveals how she’s been able to pivot her personal business from in-person events quickly in the midst of the global pandemic and how to look for your own silver lining and capitalize on it.

Looking to dive into the ever-expanding digital marketing field during the current economic turmoil? Or are you already a marketer wanting to expand your skills and optimize your business? Listen to the episode to hear Krista share the expertise you need to succeed!

“If you don’t invest enough, you don’t give yourself the chance to succeed.” - Krista Neher

Lisa Buyer sat down with the Co-Founder and Head of Digital at Expose Media, Hugh Rees. Expose Media is an eCommerce growth agency that helps brands scale their business. 

According to Hugh, the three main things we should focus on for Instagram are content, community, and hashtags. Hugh explains how to be successful with these three aspects and tools you can use to thrive. Find out why your Instagram stories should be like your own reality TV show. Hugh shares secret hacks to master your Instagram, personal, or business. 

Tune in to learn more about the dos and don’ts with Instagram, especially during today’s pandemic. 

“The three main things that we need to focus on Instagram are content, community, and hashtags” - Hugh Rees

 Dr. Ai Addyson-Zhang decided to quit her job as a University professor and launch her own company to teach what is not being taught in schools. Ai launched Classroom Without Walls, which offers programs that teach students how to be future-ready. 

Lisa and Ai discuss how to grow your personal brand. Ai gives her professional advice on how to grow and maintain your brand. She emphasizes what is important in order to have long term success, such as being consistent, showing up, and giving valuable content. Ai gives her tips and tricks on how to get started, for example, not needing expensive equipment and making sure you actually enjoy what you do. Tune in to this segment to learn more from Dr. Ai Addyson-Zhang!  

“Show up on a daily basis” - Ai Addyson-Zhang

In this episode of the Social PR Secrets Podcast, Lisa Buyer speaks with writer and digital marketer Miranda Miller about how to create content to reach the top of search results, meet eyes, and connect with people during this pandemic. Miranda emphasizes how the current climate is a bit saturated with content, so the way to make yours stand out is to make it appropriate and beneficial to your persona audience whether it’s business to business or to a client. 

Miranda has been writing for companies and ghostwriting for individuals in business for more than 15 years. All of her years of experience have taught her how to listen and be in tune with an audience and create engaging content even in uncertain times like this. For tips on how to bring your brand or business content to the top without being inauthentic during these current times, listen to the episode. 

“For connecting with audiences and appearing higher in Google, it’s not important to be first it’s important to be best” - Miranda Miller

In this episode of the Social PR Secrets with host Lisa Buyer, author and social video expert Matt Johnston discuss the importance of infusing empathy within video content to create a connection with people online. Johnston had an original TikTok video about his struggle with small appendages go viral and reemphasize the importance of being organic online to create viral content. 

During the episode, Johnston discusses the scope of video content during the coronavirus pandemic and its projected continued success through the years. He advises both personal and business brands to create content with the idea of it being shared in mind because then empathy will always come forward. 

“Empathy runs the world if you let it, and it’s good if you do,” - Matt Johnston

  Lisa Buyer sat down with the founder of his own SEO (search engine optimization) and digital marketing consulting company, Joe Youngblood. At the young age of 14, Joe built his first website. Starting at such a young age, he knows the ins and outs of SEO and the marketing world. 

Joe shares his secrets about link building and small businesses, local SEO, and much more. What is going behind the scenes in the SEO world? You may want to take notes because, in this segment, Joe and Lisa discuss all things SEO and public relations with so many must-know tips you can use. Check out the links below to learn more from Joe! 

“You can build a website, and put it out there, and it can be better than anything else and no one would link to it” - Joe Youngblood

Lisa Buyer sat down with best selling author, life coach, and speaker, Rhonda Britten. During the COVID-19 pandemic, the world’s filled with fear, anxiety, and uncertainty. Rhonda shares her expert advice on how to turn pain into gain and deal with these emotions. What is this pandemic doing to our fears? According to Rhonda, it is actually helping people become more in touch with their feelings.

During this interview, Rhonda shares her story about the worst day of her life and how she developed her own exercises to process her pain, ultimately leading her to her career. Lisa and Rhonda discuss her journey into becoming a life coach and how public relations affected her career. 

Throughout these times, Rhonda tells us to practice gratitude, do acknowledgments, and do her control and no control exercises. Check out Rhonda’s books to learn more about how to change your life and live fearlessly. 

“We are just moving our fears around, when in fact we really want to build a relationship with fear because that is how we will actually change how our brains work” - Rhonda Britten

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!

Lisa Buyer sat down with Youtube guru, Greg Jarboe. Greg is the President and co-founder of the award-winning content marketing agency, SEO-PR. With his video marketing expertise, Greg shares all of his tips and tricks for not only making videos but making sure they are seen and relevant. 

In this episode, Greg explains how it’s important to carefully curate video content during these trying times. He advises companies to “do no harm” and make sure to review the messages they are delivering. Communication is key, especially during a crisis. Making a simple selfie-video, even if it only includes the bare minimum, is so important. Tune in to learn more about Greg’s video and public relations hacks.

“Adding a video does better than adding a photo, adding a photo is better than nothing at all” - Greg Jarboe

Thanks for tuning into this week’s episode of the Social PR Secrets podcast by Lisa Buyer.  If the information in this show’s interview inspired you in your business or life journey, feel free to head over to iTunes, subscribe to the show, and leave us an honest review. Your feedback helps us continue to not only deliver actionable, relevant, helpful content, it will also help us reach even more amazing entrepreneurs, disruptors, and rockstars just like you!