The importance of continued social profit cannot be underestimated for organizations in any kind of field. Especially in times of crisis, it’s important that voices of organizations be heard to continue accruing this so-called social profit such that in the long run, the organization has something to work with on that end. Douglas Nelson runs down how organizations can continue building social profit during public emergencies. While the concept of social profit may be difficult to wrap one’s head around at first, the contingency measures that Douglas shares are sure to keep your organization’s social engines running as smoothly as can be expected.