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We've all been told in Marketing 101 that you NEED social proof. When does it become overkill in your digital marketing program though?

In this episode, Tracy and Shiva discuss:

00:00 Intro

02:20 Social proof is great... sometimes

06:11 The need for authentic and creative social proof

10:02 Is social proof a bandaid fix for conversion issues?

16:16 How to do (and test) social proof right

18:11 The verdict: Is social proof awesome or overrated?

19:03 LinkedIn Post of the Week

The LinkedIn post of the week is from Mariya Delano: https://tinyurl.com/FromAtoBMariya

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