Social Proof

0.00 Katherine spent 20 years of her life put together on the outside but broken on the inside as a people pleaser and overachiever who drew her self-esteem from external sources, and it nearly killed her. She finally got her act together by slaying her "dragon of self-doubt," and life on the other side is much better: she feels calm, she feels whole... and she is on a mission to help other women join her.

6:06 The Mom Complex is Katherine's consulting company, which focuses on helping large brands understand moms and develop the right products for their lives. Their work is groundbreaking, and their ongoing research over the last ten years reveals that the vast majority of women struggle with self-doubt.  Katherine shares their focus on uncovering the truth and cutting through the tendency of moms - and women in general - to insist that they are fine, their husbands are perfect and their lives are amazing.

9:25 How getting to a breaking point drove Katherine to take herself on as a project, and the two years she spent doing deep self work to understand herself, what made her happy, what made her upset, what made her exhausted and what made her energized.

13:12 Katherine has built a life and a career around studying and supporting mothers, and the Slay Like A Mother ecosystem is full of resources - many of them free and easily accessible - to tap into the keys to the kingdom that she has discovered. Katherine shares ways for listeners to take advantage of some of their learnings, as well as where to find lists of wins and lifehacks - or "slays" as she calls them - shared by others.

18:30 Discussing non-negotiables, wielding influence with integrity, finding balance and setting boundaries. Katherine says: "For me, more is a four letter word: always chasing more money, more employees, more book sales... it just puts me in a hamster wheel."

27:10 Identifying voice, brand and language: Slay Like A Mother has an aggressive tone and stance, and it's about slaying and killing and taking down something that is trying to kill you. I wanted it to be heroic, because this stuff is life-changing. 

32:00 Managing dual desires: how Katherine eschews the word more while maintaining ambition and growth, figures out what her "currency" is and sets achievable goals. "Make sure you're going after the more that actually fulfills you."

37:20 Being intentional and deliberate with time and friendships, and how Katherine has learned how to set boundaries for herself and give time to herself rather than giving it all away. 

40:45 What Katherine, Nate & Beth are consuming and so into right now... and the concept that ultimately sold the Slay Like A Mother book concept in to the publisher: 

Show Links & Resources:

• Slay Like A Mother by Katherine Wintsch
• More about Katherine and The Mom Complex
• Lists of tips, tricks, life hacks and "slays" to help moms & women thrive
• Caste: The Origins of Our Discontents by Isabel Wilkerson ("The most enlightening book I've ever read," says Katherine)
• The Cru: circles of women matched to coach one another and accelerate their personal and professional growth
• Slay Like A Mother on Audible

Show Notes:

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Show Links & Resources:

Show Notes:

0:00 Gail shares the story of building Caulipower, a brand built from a Pinterest fail during a quest for tasty, gluten-free food options. Plus, the plot twist that brought Gail and Stuart from being PR and marketing executives in a cross-continental relationship to living, working and quarantining together in L.A.

5:27 Stuart discusses the shopper insights that are rampant and available to marketers if they are simply tuned in to social media:

7:07 Gail and Stuart talk culture, leading a mission-driven company, and how the innovation-first environment and purpose of the organization - making every day comfort foods healthy and better for you - have drawn the best and brightest to work for Caulipower.

"I think what makes the caulipower culture so unique and wonderful is that it is made up of so many unique and 

Show Links & Resources:

Show Notes:

0.00: Sarah shares her story of downloading TikTok to prove a point in November 2019 and the rapid progression to tens of thousands of followers in a short window, as well as how the TikTok algorithm allows creators to share their stories and build an audience rapidly.

4:30: The Corporate Mama exists to tell it like it is for me, and hopefully bring value to other working moms. Sarah delves into how she identifies her corporate and mom identities and her views around work/life balance, and wondering where is the mom who is struggling to hold it all together? If I can't find her, I'll just be her.

8:50: After gaining followers rapidly, Sarah talks about her first sponsored deal (which went up on the day we recorded this episode), and how she is navigating the opportunity to work with partners who will enable her by standing behind her message and platform. 

12:45: Marketing personas: what's it's like to leverage influencers and plan campaigns in a marketing role... while being an influencer and participating in campaigns on the side. Sarah shares her mindset around what she looks for in a "successful" brand partnership.

18:55: Sarah talks about her day, being responsive and engaged with her audience, how she manages her time between kids and chaos.  

25:00 Prioritizing wellness and sanity: Sarah talks about how we defend our home life, establish boundaries and keep some sanity and wellness during the pandemic and current chaotic environment.

36:00: Sarah, Beth & Char talk about who influences them and what they're devouring:

• That not-so-secret TikTok account: @TheCorporateMama
• The Yahoo! article that changed Sarah's privacy settings
• Kat Stickler (Mike & Kat) on IG
• Girlboss on IG
• Dallas-based influencer Ashley Robertson
• Emily Ley & the Simplified Planner
• Artist & poet Morgan Harper Nichols
• Charban on IG. You know you want to follow.
• The Whole Brain Child on Audible
• Ouai Chill Pill Bath Bombs
• Our friend and recent ADHD diagnosee Kristen
• Crosley Turntables + Kitchen Covers with Drew & Ellie Holcomb
• The Record Room at Blake Street House
• Well+Good (wellness, skincare, food, nutrition)
• Daily shots of olive oil inspired by Bella Figura

Show Notes:

0.00 Seven(ish) years ago, Jordan Jones was a homesick and rather lonely 23 year old working at an agency in San Francisco and feeling sorry for herself with her friends and family thousands of miles away in Texas. A Friday night call to her mom gave her a kick in the pants and a business idea that has taken her ideas to the shelves of Neiman Marcus, Nordstrom, Dillard's, Walmart and Whole Foods. Jordan discusses how she used PR, partnerships and retailers to establish her brand's validity in the early days.

11:30 Boots on the ground: suddenly Jordan was flying to China, creating 30 new products and bringing Packed Party to shoppers across the U.S. Today, the brand has lines of products throughout Walmart stores, from the party and celebrations aisle to baking, hair accessories and even the pet department. Jordan talks about the early signs of entrepreneurship and her various business ventures through the years.

16:00 No small amount of hurdles along the way: lawsuits, copycats, hiring, firing: transitioning from founder to CEO. Jordan discusses putting her personal life on hold throughout her twenties because of what she'd created, and realizing that she was going to take a backseat to the company.  

19:09 Building a brand and being relentless: Jordan unpacks her hustle, discipline and work ethic... from how she allocates her time to learning to lean on other people. 

21:49 Focusing on your skillset, bringing in people who fill your gaps and paying attention to the data: how paying attention to the right things has helped Packed Party thrive.

"I think that mentality of imperfectness and having (...) a lot of grace has built this team that's really confident speaking up, they see I'm willing to do whatever it takes... so people treat (the business) like it's theirs. They turn the lights off. They help each other."

27:30 Wielding influence and not being an influencer, being present and Jordan's non-negotiables... plus what Beth, Nate and Jordan are currently so into:

• Jordan: Boxing
• Jordan: Cleere Cherry Reaves and her book Focus: How One Word A Week Will Transform Your Life
• Jordan: It's Not Supposed To Be This Way: Finding Unexpected Strength When Disappointments Leave You Shattered by Lysa Terkeurst
• Beth: The Daily Stoic: 366 Meditations on Wisdom, Perseverance and the Art of Living by Ryan Holiday and Stephen Hanselman
• Nate: You Are A Badass by Jen Sincero

Show Notes:

0.00 Tiffany Dufu is the Founder and CEO of The Cru, which matches circles of women to collaborate and meet their life goals together. As the cumulative investment of many people, she's built a methodology and a sophisticated platform to help women set personal and professional intentions and goals... and then accomplish their wildest ambitions. 

6:03 Tiffany discusses the structure of The Cru, and how the organization channels the energy of high-performing women to achieve lofty goals through a framework that prioritizes confidentiality, coaching and honing the mindset, skills and behaviors needed for success. 

13:20 Do I have influence? Using social platforms to create change in the world, being intentional about leveraging platforms to get your message out and being consistent about the topics and issues people can count on you to advance and advocate. 

17:00 Exploring the mentors, role models, advocates and sources of inspiration along Tiffany's path. 

21:45 Wielding influence: Tiffany's non-negotiables and thoughts on really understanding and tapping into your superpower. Each one of us has something very unique that we bring to the world, that must unleash and allow the world to experience. Your influence has to be rooted in something that will not fade away if Facebook folds, Twitter folds... when it all goes away, what is your influence rooted in?

28:30 Drop the ball: why Tiffany wrote a book about abandoning sense of obligation and pressure to keep all the balls in the air flawlessly her entire life, and how women and men can let go of unreasonable expectations and achieve more by doing less.

Show Links & Resources:

• The Cru
• Drop the Ball by Tiffany Dufu
• MasterClass
• Ready Player Two by Ernest Cline
• The Starless Sea by Erin Morgenstern