Social Pulse Podcast: B2B Edition

Thank you for being a loyal listener! In this special, final episode, host Mike Allton shares some big, exciting news about the future of our podcast conversations.

We're evolving and bringing everything under one roof to create a single, powerhouse weekly show designed to help social media managers win.

Listen to this important announcement to hear all about the new "Social Pulse Podcast" and, most importantly, how you can join us on this new journey. We'll tell you exactly where to find and subscribe to the new show so you don't miss a single future episode.

This will be the last episode published on this feed. We can't wait to see you at our new home!

Apple Podcasts - https://podcasts.apple.com/us/podcast/social-pulse-podcast-real-conversations-with-top-social-media-marketers/id1822999008

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Amazon Music & Audible - https://music.amazon.com/podcasts/a5b04105-e265-442a-91d6-ebb407deb008/social-pulse-podcast-real-conversations-with-top-social-media-marketers

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Have you ever hung up from a sales call and immediately thought of all the better responses you could have given? Or maybe you've sent your sales team into important conversations only to discover they weren't fully prepared for the tough questions that came their way? In today's high-stakes B2B environment, a single conversation can make or break a major opportunity, yet most sales professionals are expected to learn through trial and error - with real prospects and real revenue on the line.

The reality is that traditional role-playing and script memorization aren't cutting it anymore. Your competitors are getting sharper, buyers are more informed than ever, and the window to make an impression is shrinking. Sales leaders are caught in a difficult position - how do you scale personalized coaching across your entire team? How do you ensure consistent messaging while allowing for authentic conversations? And most critically, how do you know your team is ready before they engage with valuable prospects?

That's exactly what our guest today has been working to solve. Omid Mael, CEO and Co-founder of SecondBody, is pioneering the use of Predictive Conversational AI to transform how sales teams practice critical conversations. With his extensive background scaling sales organizations and building enablement programs that delivered measurable results, Omid brings a unique perspective on how artificial intelligence is creating a new paradigm for sales readiness. Before founding SecondBody, Omid joined Livestorm as the first sales hire when it was just getting started. Helped scale it to Series B, took ARR to $16M, and built the team from the ground up. Turned the brand into a real player and cracked multi-year, million-dollar deals with a repeatable sales playbook that actually worked. His expertise in both sales leadership and cutting-edge technology makes him the perfect guide to help us understand this transformative approach to sales preparation.

Social Pulse Podcast host Mike Allton asked Omid Mael about:

🧡 Practice Evolution - Discover how AI is transforming sales rehearsal from occasional role-playing to systematic, data-driven practice environments that better prepare teams for real-world conversations.

🧡 Feedback at Scale - Learn how conversational AI tools enable sales leaders to provide consistent, personalized coaching to every team member without multiplying their workload.

🧡 Measurable Readiness - Understand the metrics that matter when implementing AI-powered sales practice and how to track improvements in conversation quality that lead to better business outcomes.

Learn more about Omid Mael

Connect with Omid Mael on LinkedIn

Resources & Brands mentioned in this episode

Secondbody.ai

Learn more about Agorapulse with a free demo

Livestorm

Claude

BBC

Arlo

Gong

Gene Hackman

Crimson Tide

 Denzel Washington 

Notebook LLM

Salesforce

Slack

Jenny Brennan

Mike Allton

That Startup Guy

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/perfecting-the-pitch-ai-powered-practice-for-b2b-sales-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Ever feel like your marketing efforts are scattered across too many channels with no real connection? You're not alone. In today's digital landscape, we're all trying to be everywhere at once - posting on LinkedIn, creating TikToks, sending emails, and designing in-store experiences - but rarely connecting these pieces into a cohesive strategy that actually resonates with real people.

The truth is, successful omnichannel marketing isn't about mastering more platforms - it's about putting people at the center of everything you do. Today, I'm thrilled to welcome Heather Disarro and Mark Popejoy from Soapbox Influence & Retail Media. With Heather's 16 years navigating social media evolution and Mark's two decades designing for major brands like Walmart and the NBA, they've cracked the code on creating marketing that flows naturally across touchpoints while keeping the human element front and center.

Social Pulse Podcast host Mike Allton asked Heather Disarro & Mark Popejoy about:

🧡 Integration is key - Listeners will learn how to break down silos between different marketing channels to create cohesive customer experiences that flow naturally across touchpoints.

🧡 People-first, platforms second - Discover why focusing on human needs and behaviors should drive your channel strategy, not the other way around.

🧡 Measurement beyond metrics - Understand how to evaluate omnichannel success beyond platform-specific KPIs to capture the full impact of integrated marketing efforts.

Learn more about Heather Disarro & Mark Popejoy

Connect with Heather Disarro on LinkedIn

Connect with Mark Popejoy on LinkedIn

Resources & Brands mentioned in this episode

Soapbox Influence & Retail Media

Learn more about Agorapulse with a free demo

Walmart

NBA

JCPenney's

Target

Amazon

Johnson & Johnson company

Why Micro-Influencers Are the Secret Sauce to Restaurant Marketing Success

How to Use Influencer Marketing for Retail [Podcast & Recap]

Lindt

Ferrero Rocher

UTM Tracking: What Are UTMs? How Do I Use Parameters?

Google Analytics

WooCommerce

Kendall King Group

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/a-people-powered-approach-to-omnichannel-marketing

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to produce enough video content to meet your B2B marketing goals? You know video is essential for engagement, but the production process is slowing you down. You've got ideas, but limited time, resources, and perhaps technical know-how to bring them all to life. How many potential leads are you missing because that product demo or customer testimonial video is still sitting in your "someday" folder?

The pressure to create more content across more channels is mounting, but your video production capacity isn't keeping pace. This challenge is exactly what our guest today has been solving for entrepreneurs and marketers worldwide.

Justin Brown, co-founder of Primal Video and a seasoned film producer with over 20 years of experience, has built a seven-figure video marketing company by helping businesses multiply their video content production. With over 1 million YouTube subscribers and a proven track record of turning video into revenue, Justin has developed systems that allow entrepreneurs to become their own video teams. Today, he's here to share his insights on how AI tools can help B2B marketers scale their video content without sacrificing quality or authenticity.

Social Pulse Podcast host Mike Allton asked Justin Brown about:

🧡 AI-Powered Content Multiplication - Discover specific AI tools and workflows that can turn one video shoot into multiple pieces of content for different platforms and purposes.

🧡 Quality-Scale Balance - Learn how to maintain your brand standards and message integrity while dramatically increasing your video output using AI assistance.

🧡 Implementation Roadmap - Walk away with a practical step-by-step approach to incorporating AI tools into your existing B2B video marketing process, regardless of your current production level.

Learn more about Justin Brown

Connect with Justin Brown on LinkedIn

Connect with Justin Brown on Instagram

Resources & Brands mentioned in this episode

Primal Video

Learn more about Agorapulse with a free demo

Gary Vaynerchuk

ChatGPT

Grok

Claude 

Gemini

Descript

AI for Business, Marketing & Sales: The AI Hat Podcast

CapCut

Mark Schaefer

Michael Krivicka

The AI Hat Podcast Newsletter

Audacious: How Humans Win in an AI Marketing World

Justin Brown gave you 1 free month of Skillshare

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/video-content-multiplication-ai-strategies-from-video-marketing-expert-justin-brown

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do your global marketing campaigns feel more like a game of chance than a strategic endeavor? Navigating the intricacies of Paid, Earned, Shared, and Owned (PESO) media across diverse markets can often feel overwhelming. With each region bringing its own cultural quirks and digital landscape, crafting campaigns that both resonate locally and drive global revenue seems like a daunting task. How do successful marketers overcome these challenges, ensuring that their media strategies transcend borders while aligning with overarching business goals?

Today, we're thrilled to be joined by Jack Richards, a renowned leader in global marketing integration, currently steering strategies at Onclusive. Jack has honed the ability to seamlessly weave PESO initiatives across continents, transforming them into powerful revenue engines. His expertise offers invaluable insights into tailoring PESO models to fit varied cultural and digital environments, creating campaigns that are as impactful as they are strategically aligned.

Social Pulse Podcast host Mike Allton asked Jack Richards about:

📈 PESO Integration Tactics

Discover methods to align Paid, Earned, Shared, and Owned media, optimizing cross-border strategies.

🌍 Adapting to Markets

Learn to tailor global campaigns to resonate with cultural nuances and local consumer behavior.

📊 Strategic Metrics Integration

Integrate regional metrics into global dashboards that clearly communicate the strategy’s impact on revenue.

Learn more about Jack Richards

Connect with Jack Richards on LinkedIn

Connect with Jack Richards on Blue Sky

Connect with Jack Richards on Twitter

Resources & Brands mentioned in this episode

Onclusive

Learn more about Agorapulse with a free demo

PESO

Onclusive social

Critical Mention

How to Structure Your Agency to Win Using EOS

Matt Heinz

Google Ads

Canva

Adobe

HubSpot

PR & Comms Tools Let's make your life easier

Onclusive Monitor Module

Digimind

Onclusive Forward Planner

AP Planner

AI Sense

The Future of Jobs Report 2025

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/crafting-global-campaigns-how-peso-strategies-drive-revenue

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you considering a major career change but unsure how to leverage your existing skills in a new field? Today's guest knows exactly what that's like. After spending years as a successful civil environmental engineer in Denver, Bretta Provost found herself at a crossroads when faced with potential layoffs. Instead of staying the course, she chose to completely reinvent her career path.

Today, Bretta is the founder of Front ROI Marketing, where she helps businesses optimize their digital presence and marketing systems for growth. Her journey from engineering to entrepreneurship demonstrates how technical expertise can translate into business success, and she's helped countless others leverage their own skills in new ways. With over 300 Facebook Lives under her belt and a thriving digital marketing agency, Bretta brings practical insights on how to successfully pivot from a technical career into entrepreneurship.

Social Pulse Podcast host Mike Allton asked Bretta Provost about:

🧡 Embracing Career Pivots: Learn how transitioning skill sets can lead to exciting new career paths and growth opportunities.

🧡 Strategic Cross-Disciplinary Skills: Discover how Bretta utilized her engineering background to achieve success in marketing.

🧡 Overcoming Professional Hurdles: Gain insights on navigating the challenges of shifting from one industry to another.

Learn more about Bretta Provost

Connect with Bretta Provost on LinkedIn

Connect with Bretta Provost on Instagram

Resources & Brands mentioned in this episode

Front ROI Marketing

Learn more about Agorapulse with a free demo

Tran Creative

Mallory Shields

AI for Business Leaders: The AI Hat Podcast

Perplexity

Gemini

ChatGPT

Introducing deep research

Traction: Get a Grip on Your Business

Mike Michalowicz

Clockwork: Design Your Business to Run Itself

Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine Kindle Edition

Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life 

Chris Voss

Chris Voss Teaches the Art of Negotiation

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/the-career-pivot-playbook-transforming-technical-expertise-into-business-success

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When was the last time you genuinely enjoyed reading B2B content on social media? For most of us, our feeds are filled with product announcements, feature lists, and corporate updates that fail to capture attention or spark real conversations. If you're responsible for your company's social media, you might find yourself wondering how to break free from this pattern. How do you transform technical information into content that resonates with your audience while still maintaining professional credibility?

Today, we're tackling this challenge head-on with Marie Skachko, founder of Growth Moves and host of the Growth Moves Podcast. Marie specializes in helping B2B companies develop social media content that drives thought leadership and creates meaningful connections with prospects. Through her work, she's built proven systems for creating content that sales teams can actually use and that target audiences want to share. Her practical approach has helped countless B2B brands find their authentic voice on social media while driving real business results.

Social Pulse Podcast host Mike Allton asked Marie Skachko about:

🧡 Content Transformation Framework - Learn a practical approach to turning complex B2B concepts into engaging social media stories

🧡  Engagement Triggers - Understand the key elements that make B2B content shareable and conversation-worthy

🧡 Sustainable Content System - Discover how to build a repeatable process for consistently creating engaging content across platforms

Learn more about Marie Skachko

• Connect with Marie Skachko on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/escape-the-b2b-content-desert-creating-social-media-that-resonates

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever sat in a meeting where your marketing team proudly presented their latest social media metrics - the growing followers, the increasing engagement rates - only to have your sales team ask, 'But where are the qualified leads?' It's a scene playing out in B2B companies everywhere: marketing teams investing significant time and resources into social media, while sales teams question the actual business value. The disconnect between social media activity and revenue generation has become one of the most challenging pain points for modern B2B organizations.

But what if your social media strategy could do more than just generate likes and shares? What if it could become a genuine revenue-driving machine that both marketing and sales teams celebrate? That's exactly what we're exploring today with our guest, Jay Feitlinger.

Jay is the founder of StringCan Interactive, a leading B2B marketing agency that's helped countless organizations bridge the gap between marketing efforts and revenue generation. As a seasoned entrepreneur and digital marketing strategist, Jay has spoken at major conferences and has become known for his practical, revenue-focused approach to digital marketing. His work has transformed how businesses view social media, turning it from a cost center into a profit driver. With over a decade of experience helping B2B companies align their marketing and sales efforts, Jay brings a wealth of knowledge about creating social media strategies that actually drive revenue.

Social Pulse Podcast host Mike Allton asked Jay Feitlinger about:

🧡 Revenue-First Mindset: Learn how to shift your social media strategy from engagement-focused to revenue-driven, with practical metrics that matter to your bottom line.

🧡 Team Alignment Strategy: Discover a framework for uniting marketing and sales teams around shared social media goals and metrics.

🧡 Action-Ready Implementation: Walk away with specific tools and techniques to transform your social media into a revenue-generating machine.

Learn more about Jay Feitlinger

• Connect with Jay Feitlinger on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/stop-chasing-likes-start-driving-revenue-a-social-media-wake-up-call

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you struggling to explain AI technology in a way that actually connects with your audience? For B2B marketers, communicating about artificial intelligence presents a unique challenge. It's not just about explaining what the technology does—it's about making it relatable, trustworthy, and human. Many marketers find themselves caught between maintaining technical accuracy and creating engaging content that resonates with their audience. The stakes are high: if your message is too technical, you'll lose engagement; too simplified, and you might lose credibility.

That's exactly what we're diving into today with our expert guest, Kristina Keene. As the Director of Brand & Content at Flip, Kristina has mastered the art of making AI approachable and engaging through social media. At Flip, a company backed by industry giants like Amazon Alexa, she's been instrumental in crafting narratives that transform complex voice AI technology into compelling stories that resonate with B2B audiences. Her experience in brand development and creative direction, combined with her current role leading content strategy for an AI-powered customer service platform, makes her the perfect guide for this journey into humanizing AI through social media.

Social Pulse Podcast host Mike Allton asked Kristina Keene about:

🧡 Strategic Simplification - Learn how to break down complex AI concepts into digestible, engaging social media content without losing technical accuracy.

🧡 Authentic Storytelling - Discover techniques for creating human-centered narratives that make AI solutions relatable and trustworthy to B2B audiences.

🧡 Content Framework - Master a practical framework for developing AI-focused content that educates, engages, and converts on social media.

Learn more about Kristina Keene

• Connect with Kristina Keene on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/making-ai-human-a-social-media-storytellers-playbook

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Have you ever stared at your company's social media feed and thought, 'How can I possibly make commercial construction interesting?' Maybe you're wrestling with making logistics, financial planning, or another complex B2B industry engaging on social media. You're not alone. Every day, marketers face the challenge of turning technical specifications and industry jargon into content that not only catches attention but actually drives business results. The struggle is real - trying to balance compliance requirements, NDAs, and industry regulations while still creating content that doesn't put your audience to sleep. But what if there was a way to transform these challenges into opportunities? What if you could turn your 'boring' industry into a source of compelling stories that resonate with your target audience? Today's guest has mastered exactly that.

I'm thrilled to welcome Robert Carnes, marketing manager at GreenMellen Digital Agency and author of three books about storytelling. Robert has helped countless B2B companies find and share their unique stories, turning complex services into compelling content that converts. As an accomplished writer and marketing professional, he's developed proven strategies for creating engaging social media content, even in the most technically challenging industries. His upcoming novel, set to be published in fall 2025, further demonstrates his masterful approach to storytelling that captures and holds attention.

Social Pulse Podcast host Mike Allton asked Robert Carnes about:

🧡 Story Framework Mastery: Listeners will learn a repeatable process for finding and sharing compelling stories within any B2B industry.

🧡 Compliance-Ready Content: Discover how to create engaging content while working within industry regulations and NDAs.

🧡 Engagement Tactics: Learn specific techniques to transform technical information into social posts that drive meaningful interaction.

Learn more about Robert Carnes

• Connect with Robert Carnes on LinkedIn

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/b2b-edition/create-compelling-b2b-stories-that-actually-convert

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.