Social Pulse Podcast: Retail Edition

When I was growing up, the moment we looked forward to the most every year was Christmas morning, waking up to piles of wrapped gifts around the Christmas tree. The second most important moment was always, months earlier, when we’d get the JCPenney catalog and fight for the turn to spend hours poring over and circling all the toys we hoped Santa would bring us.

So much has changed since those years, from how products are shared and marketed, to how brands like JCPenney are even perceived. And before you think, oh, that’s just a problem for former brick and mortar brands, stop and realize that we’re in the midst of the fourth industrial revolution thanks to AI, and things are changing once more.

What lessons can we take from brands who have been through incredible shifts in society and are still standing? What are some of the challenges they faced, and how did they overcome them?

That’s what Briana Vela is here to help us with.

Briana is a Texan native from Grand Prairie who brings her vibrant energy to JCPenney as their Social Media Content Senior Specialist. Graduating from Texas Tech University with a Bachelor of Arts in Public Relations and Spanish, Briana has spent seven dynamic years navigating the digital landscape. Along the way, she's dipped her toes into diverse industries including sports, restaurants, hair, and retail, honing her craft. Currently, she's pouring her creativity into crafting engaging content for the iconic retailer, JCPenney, adding her unique touch to the brand's online presence.

Social Pulse Podcast host Mike Allton asked Briana Vela about:

♉️ The challenges facing iconic retail brands today

♉️ How to approach social media in a way that resonates

♉️ Why Gen Z presents different challenges and opportunities

Learn more about Briana Vela

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-4-2/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

According to PwC’s Global Crisis and Resilience Survey 2023, 69% of business leaders reported experiencing a crisis over a period of five years. And yet, only 35% of survey respondents have a crisis response plan that is crisis-agnostic.

Odds are, you and your organization fall into that bravely ill-prepared lot that haven’t taken the time to put together a plan for when a crisis hits.

How will you know when a crisis is happening? What will you post to social media? How will you respond to comments and backlash?

That’s what Chad Israel is here to help us with.

Chad is currently serving as the LinkedIn Channel Lead at Microsoft where he is guiding strategy for Metaverse Marketing, Social Strategy, Influencer Marketing, Crisis Management, Media Relations, and top of funnel marketing initiatives. He is a results-driven Marketing Executive with a proven track record of creating award winning integrated marketing strategies for brands, and he is known for being able to break down strategy into small bites leading to tactics that are simple to execute and measure.

Social Pulse Podcast host Mike Allton asked Chad Israel about:

♉️ Why crisis management planning is critical

♉️ How to prepare for a social media crisis

♉️ What to do when you’re in the middle of it

Learn more about Chad Israel

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/social-media-crisis-management-tips-social-pulse-podcast-ep-3

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you get someone to buy a product when you can’t include a link in the post?

That’s one of the fundamental questions, and challenges, when it comes to leveraging Instagram for a brand. And when your brand is all about selling lots of products, like all of us in retail are, that’s rough!

And yet, Instagram has over 1.7 billion active shoppers on the platform - customers who are actively buying products from you or your competitors. How does that even work? How can retail social media managers drive real business results using Instagram?

That’s what Jenn Herman is here to help us with.

Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Jenn has been featured in Inc., Fox News, BBC News, Entrepreneur, HuffPost, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and she’s one of my brilliant and amazing co-authors on “The Ultimate Guide to Social Media Marketing”.

Social Pulse Podcast host Mike Allton asked Jenn Herman about:

♉️ Which Instagram features have the highest conversion rates

♉️ How retail SMMs can effectively use Reels to drive ROI

♉️ Why Instagram DMs are the savvy SMM’s secret weapon

Learn more about Jenn Herman

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-2/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Influencer marketing has grown into a $21 billion industry which likely isn’t a surprise to you. What may be a surprise is that 60% of brands work with at least 10 influencers!

That’s a lot of external advocates to have to identify, manage, build processes for, and execute campaigns with. Building out a formal influencer or ambassador community is a lot of work and can be extremely challenging to those new to the practice.

Where do we start? What are some potholes to avoid?

That’s what Jeremy Linaburg is here to help us with.

Jeremy is a social media and community-building nerd. After undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. Jeremy is the Social Media Specialist for SwimOutlet and Sporti, both of which are competitive swim-focused retail companies. As a social media specialist, Jeremy is in charge of curating and managing all social platforms for both accounts, along with assisting with their ambassador community. He’s worked with Andrew & Pete, Andrew Davis, and many other communities.

Social Pulse Podcast host Mike Allton asked Jeremy Linaburg about:

♉️ Why is managing multiple influencers and ambassadors such a challenge?

♉️ What details and processes social media & community managers should be mindful of

♉️ How to invest in these ambassadors to create a successful program

Learn more about Jeremy Linaburg

Resources & Brands mentioned in this episode

Show Notes & Transcript: https://www.agorapulse.com/blog/social-pulse-podcast-ep-1/

Brought to you by Agorapulse: the #1 rated social media management solution.

Produced and Hosted by Mike Allton, Head of Strategic Partnerships at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Social Pulse Podcast: Retail Edition is your go-to guide to solving your biggest retail social media marketing challenges - authentically.

Join award-winning marketer Mike Allton as he peels back the curtain with retail social media and community managers just like you, unveils the issues they've been struggling with the most, and explores how they've overcome those challenges. Each episode is an honest and frank look at what marketers go through - from awful algorithms to terrific trends - and ideas that you can apply to your own business.

Whether you're leading the department or boots on the ground, Social Pulse Podcast: Retail Edition will help you expand your knowledge, address your challenges, and apply successful social media marketing strategies in the years to come.

Ready to get your engagement up? Then it's time to sign up. Subscribe today.

Brought to you by Agorapulse: the #1 rated social media management solution trusted by over 3,000 agencies. Learn more at www.Agorapulse.com.

Produced and Hosted by Mike Allton

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.