Featuring Andy Miller, Co-Founder & CEO of Heaps Normal - an independent, alcohol-free beer company brewing some of the most-loved beers in Australia while promoting mindful drinking.

This episode is about how Heaps Normal is successfully bending an age-long culture of heavy alcohol consumption in Australia.

We have conversations about peer pressure & alcohol, how Heaps Normal is marketing a culture shift. Interesting perspectives on how Andrew Miller is turning Heaps Normal into a force of good in the world, pushbacks on the way the world looks at company culture & diversity, and even demographics in marketing.

What’s it like to be a co-founder with 3 other people in a business? How exactly do communities grow a business? How do you really build a business that makes the world a better place? This is how to bend culture like Heaps Normal.

Hosted by Bill Kerr & Walo Olapoju, produced by Matías Rosenberg and creative direction by Josefina Córdoba.

This show was sponsored by Athyna. Hire, manage and retain world-class global talent at www.athyna.io/rare.